Global Transparent Display Market - Segmented by Technology (LCD, LED), Application (Retail, Consumer Electronics, Automobile, Aerospace and Defense), and Region - Growth, Trends, and Forecast (2018 - 2023)
The transparent display market is expected to register a CAGR of over 7% during the forecast period 2018 - 2023. The scope of the report covers the various types of electronic products with see through displays offered by various vendors in the market.
With extraordinary properties in design and performance, transparent displays such as OLED, augmented transparent displays, roll-able transparent displays are rapidly replacing conventional flat panel displays. Though, the technology was known since early 1990s, it has come into action since past few years. The manufacturing complexities of these products have been challenging their growth. However, companies engaging in commercializing this technology with their constant efforts has resulted into innovative transparent display products used widely across retail and automotive sectors. In 2017, Apple was granted patent for specialty augmented reality display and the company’s next generation iPhone will have displays that can be starched from one edge to another edge. Moreover, in 2017, Royole a Shenzhen based company has raised R&D investments in manufacturing of roll-able display and transparent sensors that are being used in transparent displays. The Company invested around USD 1.45 billion in 2017 for expanding the production base of the company. Hence, the growing technological development in transparent displays is expected to change transparent display market in the forecast period.
Furthermore, the increasing demand from virtual reality is also adding towards the growth of the market. According to Harvard Business Review (hbr.org), in 2015, around USD 658 million had been raised in equity financing by start-ups in virtual reality and augmented reality. Furthermore, it is estimated that the total investment in virtual reality and augmented reality will reach to around USD 30 billion by the end of 2020. The growing use of augmented reality and virtual reality in gaming industry is adding growth in the global market.
Automobile Sector to Witness the Fastest Growth Over the Forecast Period
Driving a car is a complex activity, which involves a number of perceptual, cognitive and motor tasks. The driver has to keep track of the instruments in the car, other traffic, the road ahead, and possible directions about where to go, and simultaneously keep control of speed and position on the road. Visual enhancement systems have been introduced to aid the driver when driving at night or in other conditions of reduced visibility. A thermal camera and a display is used to locate and present warm objects to the driver. Earlier investigations of such systems have shown a number of advantages. Questions that still are unanswered include how the information from the system should be presented to the driver. A number of alternatives have been proposed, including head up and head down displays and direct and indirect view panels.
Key Developments in The Market