Digital Trends - US - September 2015
"With the rapid adoption of smartphones and upgrades to the larger screen sizes of phablets, a host of activity formerly conducted on PCs is now being accomplished on phones instead. In many cases, the loss in penetration in activities on a PC is identical to the gains seen on phones, such as, for example, in checking the weather, utilizing social media, and in email and online shopping."
- Billy Hulkower, Senior Technology Analyst
This report covers the following areas:
Slimmer portfolio of electronics emerging
Smartphones pulling activity from PCs
Broadening reach beyond 18-44s
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