Digital Trends (Hardware) - US - September 2018

Digital Trends (Hardware) - US - September 2018

"In the modern tech market, efficient devices are expected and consumers are increasingly looking for connection between devices to contribute to a cohesive experience. Hesitation toward new, unproven technology has hindered growth in emerging categories, but advancements in displays and voice assistance have increased demand for upgrades on products that are already in the household."

– John Poelking, Leisure & Media Analyst

This report examines the following issues:

Not buying into alternate realities
Push back for artificial intelligence
Brand loyal market tough to break into

TOC available on request

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