Software-defined Wide Area Network (SD-WAN) Market by Offering (Solutions (Software and Appliances) and Services (Professional Services and Managed Services), Organization Size, End Users (Service Providers and Enterprises) - Global Forecast to 2030

The SD-WAN market is estimated to be USD 7.91 billion in 2025 and reach USD 21.67 billion in 2030 at a CAGR of 22.3%, from 2025 to 2030. Rising network decentralization and the collapse of the traditional perimeter have made SD-WAN a mission-critical backbone for modern enterprise connectivity. With over 70% of enterprise workloads now residing outside the data center across SaaS, IaaS, and edge environments, organizations are no longer optimizing networks solely for cost or speed, but for visibility, control, and security.

This shift is accelerating the integration of SD-WAN with cloud-native security frameworks, particularly among large enterprises with global footprints. In June 2025, AT&T’s move to embed AI-based anomaly detection in its managed SD-WAN offering marked a strategic pivot in the market, emphasizing the growing role of autonomous networking in preempting application performance degradation. Similar trends are visible in healthcare and retail sectors, where businesses are leveraging intelligent SD-WAN to dynamically prioritize mission-critical traffic such as patient monitoring data or real-time payment systems based on latency thresholds and risk sensitivity.

However, while technological maturity is advancing, operational fragmentation remains a constraint. Enterprises still face friction in aligning legacy MPLS-based systems with dynamic SD-WAN architectures, particularly when trying to enforce unified security policies across cloud, branch, and remote endpoints.

This integration challenge is compounded by the shortage of skilled personnel in regulated industries such as the energy and public sectors, where deployment missteps can trigger compliance risks or service disruption. In response, vendors are repositioning their SD-WAN offerings to emphasize bundled delivery models that include appliances, cloud software, and a full spectrum of services, consulting, implementation, training & support, and ongoing managed services. The future of SD-WAN is being shaped by the technology itself, but by how effectively it is operationalized across complex environments, compliance-heavy verticals, and dynamic traffic landscapes.

“Enterprise end user segment contributed to the largest market size during the forecast period”

The enterprise end user segment, including BFSI, manufacturing, healthcare & life sciences, retail & e-commerce, education, energy & utilities, government & public sector, and other industries, has emerged as the most dominant adopter of SD-WAN. This leadership is driven by enterprises’ operational scale, multi-site complexity, and critical dependence on high-performance, secure, and centrally managed networks.

Their needs extend beyond core SD-WAN software or appliances to integrated offerings that combine multicloud connectivity, policy orchestration, and zero-trust architecture, delivered alongside consulting, implementation, training and support, and managed services. For instance, Pfizer implemented an SD-WAN solution using HPE Aruba appliances across its global R&D and manufacturing sites, supported by implementation and managed services, which led to 99.9 percent application availability and reduced branch onboarding time by half.

Similarly, Walmart deployed Cisco’s SD-WAN appliances across numerous retail outlets, integrated with consulting and managed support, enabling seamless checkout processes and real-time inventory control during high-traffic periods. These examples illustrate that enterprises are the largest consumers of SD-WAN solutions and the most demanding, requiring holistic, service-intensive deployments tailored to vertical-specific performance, compliance, and security requirements.

“Large enterprise segment is projected to register the largest market share during the forecast period”

Large enterprises are poised to contribute the largest share in SD-WAN adoption due to their complex infrastructure, global footprint, and stringent requirements for reliability, security, and performance optimization. These organizations typically manage hundreds or thousands of locations, each demanding standardized policy enforcement, real-time visibility, and robust disaster recovery capabilities. To address this, large enterprises are increasingly adopting SD-WAN offerings that bundle software and appliances with deep professional engagement consulting, implementation, training, and support, and full-scale managed services.

For instance, Toyota Motor Corporation deployed Aruba EdgeConnect across its global operations, spanning over 30 countries, utilizing managed services to maintain policy consistency and reporting a 70 percent reduction in manual configuration tasks. Similarly, Shell integrated Fortinet’s SD-WAN into its energy infrastructure with end-to-end support services, achieving a 45 percent decrease in meantime to repair and enhanced control over remote asset communication. These deployments illustrate how large enterprises emphasize not only the technology itself but also the ecosystem of services that guarantees secure, scalable, and reliable implementation across their distributed environments.

“North America leads in market share, whereas Asia Pacific emerges as the fastest-growing region during the forecast period”

North America remains the leading region in SD-WAN deployment, supported by advanced enterprise cloud maturity, security regulations, and a high concentration of managed service providers. Enterprises in this region demand comprehensive offerings that integrate SD-WAN software and appliances with professional and managed services to ensure SLA compliance, cloud optimization, and centralized security enforcement. For instance, JPMorgan Chase implemented Cisco Catalyst SD-WAN across more than 5,000 branch locations, supported by consulting, implementation, and ongoing support services. This initiative enabled a 30 percent reduction in site onboarding time and reinforced zero-trust access across multicloud workloads.

Meanwhile, Asia Pacific is emerging as the fastest-growing region, driven by accelerating digitalization and telco-led service integration. For instance, Malaysia-based electronics manufacturer Inari Amertron adopted HPE Aruba SD-WAN along with consulting services across its production plants, reducing downtime by 40 percent and improving inter-site coordination. In India, public sector agencies such as the National Informatics Centre are deploying Fortinet SD-WAN with professional services to strengthen secure connectivity across government facilities. These regional trends reflect a maturing North American landscape shaped by performance-driven scale, while Asia Pacific’s growth is propelled by infrastructure expansion and digitally enabled sectoral transformation.

Breakdown of Primary Interviews

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The breakdown of the primary interviews is as follows:

• By Company Type: Tier 1 – 35%, Tier 2 – 40%, and Tier 3 – 25%
• By Designation: C-level – 20%, Directors – 30%, and Others – 50%
• By Region: North America – 40%, Europe – 35%, Asia Pacific – 20%, Rest of the World – 5%

The major players in the SD-WAN market are Cisco (US), HPE (US), Nokia (Finland), Broadcom (US), Fortinet (US), Oracle (US), Huawei (China), Juniper Networks (US), Extreme Networks (US), Tibco Software (US), Ciena (US), Epsilon Telecommunications (US), Palto Alto Networks (US), Riverbed Technology (US), and Ericsson (Sweden). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, product launches, product enhancements, and acquisitions to expand their footprint in the SD-WAN market.

Research Coverage

The market study covers the SD-WAN market size and the growth potential across different segments, including offering (solution [software, appliances], services [professional services (consulting, deployment & integration, support & maintenance), managed services]), organization size (small and medium-sized enterprises, large enterprises), end user (service providers, enterprises [banking, financial services, and insurance, manufacturing, healthcare & life sciences, retail & e-commerce, education, IT & ITes, government & public sector, other enterprises]), and regions. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help market leaders and new entrants with information on the closest approximations of the global SD-WAN market’s revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights into the following points:

• Analysis of key drivers (cloud adoption, hybrid work shift, application performance needs, zero-trust security demand, cost optimization), restraints (integration with legacy systems, skill shortages, security complexity, multi-vendor fragmentation), opportunities (SME adoption surge, 5G and edge expansion, vertical-specific solutions, AI-driven orchestration), and challenges (policy consistency, compliance enforcement, limited in-house expertise, real-time visibility gaps)
• Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and product & service launches in the SD-WAN market
• Market Development: Comprehensive information about lucrative markets – analyzing the SD-WAN market across various regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the SD-WAN market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as Cisco (US), HPE (US), Nokia (Finland), Broadcom (US), Fortinet (US), Oracle (US), Huawei (China), Juniper Networks (US), Extreme Networks (US), Tibco Software (US), Ciena (US), Epsilon Telecommunications (US), Palto Alto Networks (US), Riverbed Technology (US), and Ericsson (Sweden)

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