Precision Harvesting - Company Evaluation Report, 2025 (Abridged Report)
Description
The Precision Harvesting Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Precision Harvesting. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and emerging trends shaping the industry. MarketsandMarkets 360 Quadrants evaluated over 100 companies, of which the Top 19 Precision Harvesting Companies were categorized and recognized as quadrant leaders.
Precision harvesting involves the use of cutting-edge technologies such as GPS, sensors, robotics, and data analytics in harvesting operations to enhance yield, efficiency, and resource management. This approach enables farmers to make data-driven decisions in real-time, helping to reduce waste and dependence on manual labor.
The precision harvesting market includes the development, production, and implementation of advanced technologies and equipment designed to optimize the harvesting process in agriculture. It combines data-driven solutions, automation, and sensor-based systems to improve efficiency, accuracy, and sustainability during crop collection. This market covers hardware components like GPS devices, sensors, autonomous machinery, and software platforms for real-time monitoring, yield mapping, and decision-making assistance. The goal of precision harvesting is to lower labor costs, minimize crop loss, enhance yield quality, and promote sustainable farming practices across various agricultural sectors, such as field crops, horticulture, and greenhouse farming.
The 360 Quadrant maps the Precision Harvesting companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Precision Harvesting quadrant. The top criteria for product footprint evaluation included By OFFERING (Hardware, Software, Services), By FARM SIZE (Large, Medium, Small), and By APPLICATION (Crops, Horticulture, GreenhoUse, Other Applications).
Key players in the Precision Harvesting market include major global corporations and specialized innovators such as Deere & Company, CNH Industrial N.V., CLAAS KGaA mbH, AGCO Corporation, KUBOTA Corporation, TOPCON CORPORATION, SDF Group, PELLENC, AG Leader Technology, Trimble Inc., Hexagon AB, DICKEY-john, Bernard KRONE Holding SE & Co. KG, Harvest CROO Robotics LLC, FJDYNAMICS PTE.LTD., Ripe Robotics Pty Ltd, Sentera, MetoMotion, and Bonsai Robotics. These companies are actively investing in research and development, forming strategic partnerships, and engaging in collaborative initiatives to drive innovation, expand their global footprint, and maintain a competitive edge in this rapidly evolving market.
Top 3 Companies
Deere & Company
Deere & Company stands as a market leader driven by its robust portfolio of precision technologies integrated into their combines, such as advanced yield mapping and moisture sensing. In 2024, they allocated 4.4% of their revenue to R&D, advancing features like HarvestSmart, which optimize harvesting processes in real-time. Emphasizing company analysis, Deere has continually refined its products, enabling superior company positioning and maintaining a competitive edge. However, reliance on the US market and limited diversification in product offerings remain potential competitive threats.
CNH Industrial N.V.
CNH Industrial N.V. excels with its brands Case IH and New Holland, which incorporate the IntelliSense automation and Precision Land Management (PLM) platforms. They invested 4.7% of R&D in digital farming solutions, enhancing their company product portfolio. CNH’s company positioning is bolstered by the integration of modern automation with connectivity, assisting farmers across global markets. Their strategic strength lies in combining traditional agricultural equipment with smart technologies, expanding their overall company market share in precision harvesting.
CLAAS KGaA mbH
CLAAS KGaA mbH is recognized for its continuous hardware and digital innovation, with prominent products like the LEXION 8900 Terra Trac. Their precision harvesters employ real-time self-adjusting systems to enhance throughput and efficiency. Their strategic choices have fortified their position as a pervasive player with a highly specialized product portfolio. Their commitment to technological development illustrates strong company profiles, enabling significant company ranking and leading in precision harvesting technology advancements.
Precision harvesting involves the use of cutting-edge technologies such as GPS, sensors, robotics, and data analytics in harvesting operations to enhance yield, efficiency, and resource management. This approach enables farmers to make data-driven decisions in real-time, helping to reduce waste and dependence on manual labor.
The precision harvesting market includes the development, production, and implementation of advanced technologies and equipment designed to optimize the harvesting process in agriculture. It combines data-driven solutions, automation, and sensor-based systems to improve efficiency, accuracy, and sustainability during crop collection. This market covers hardware components like GPS devices, sensors, autonomous machinery, and software platforms for real-time monitoring, yield mapping, and decision-making assistance. The goal of precision harvesting is to lower labor costs, minimize crop loss, enhance yield quality, and promote sustainable farming practices across various agricultural sectors, such as field crops, horticulture, and greenhouse farming.
The 360 Quadrant maps the Precision Harvesting companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Precision Harvesting quadrant. The top criteria for product footprint evaluation included By OFFERING (Hardware, Software, Services), By FARM SIZE (Large, Medium, Small), and By APPLICATION (Crops, Horticulture, GreenhoUse, Other Applications).
Key players in the Precision Harvesting market include major global corporations and specialized innovators such as Deere & Company, CNH Industrial N.V., CLAAS KGaA mbH, AGCO Corporation, KUBOTA Corporation, TOPCON CORPORATION, SDF Group, PELLENC, AG Leader Technology, Trimble Inc., Hexagon AB, DICKEY-john, Bernard KRONE Holding SE & Co. KG, Harvest CROO Robotics LLC, FJDYNAMICS PTE.LTD., Ripe Robotics Pty Ltd, Sentera, MetoMotion, and Bonsai Robotics. These companies are actively investing in research and development, forming strategic partnerships, and engaging in collaborative initiatives to drive innovation, expand their global footprint, and maintain a competitive edge in this rapidly evolving market.
Top 3 Companies
Deere & Company
Deere & Company stands as a market leader driven by its robust portfolio of precision technologies integrated into their combines, such as advanced yield mapping and moisture sensing. In 2024, they allocated 4.4% of their revenue to R&D, advancing features like HarvestSmart, which optimize harvesting processes in real-time. Emphasizing company analysis, Deere has continually refined its products, enabling superior company positioning and maintaining a competitive edge. However, reliance on the US market and limited diversification in product offerings remain potential competitive threats.
CNH Industrial N.V.
CNH Industrial N.V. excels with its brands Case IH and New Holland, which incorporate the IntelliSense automation and Precision Land Management (PLM) platforms. They invested 4.7% of R&D in digital farming solutions, enhancing their company product portfolio. CNH’s company positioning is bolstered by the integration of modern automation with connectivity, assisting farmers across global markets. Their strategic strength lies in combining traditional agricultural equipment with smart technologies, expanding their overall company market share in precision harvesting.
CLAAS KGaA mbH
CLAAS KGaA mbH is recognized for its continuous hardware and digital innovation, with prominent products like the LEXION 8900 Terra Trac. Their precision harvesters employ real-time self-adjusting systems to enhance throughput and efficiency. Their strategic choices have fortified their position as a pervasive player with a highly specialized product portfolio. Their commitment to technological development illustrates strong company profiles, enabling significant company ranking and leading in precision harvesting technology advancements.
Table of Contents
107 Pages
- 1 Introduction
- 1.1 Market Definition
- 1.2 Inclusions And Exclusions
- 1.3 Stakeholders
- 2 Executive Summary
- 3 Market Overview
- 3.1 Introduction
- 3.2 Market Dynamics
- 3.2.1 Drivers
- 3.2.1.1 Rising Wage Rates And Labor Shortage
- 3.2.1.2 Growing Emphasis On Optimizing Agricultural Yield And
- Reducing Waste
- 3.2.1.3 Mounting Adoption Of Advanced Technologies To Enhance
- Food Security
- 3.2.1.4 Rising Integration Of Ai, Iot, And Imaging Technologies Into
- Harvesting Equipment
- 3.2.2 Restraints
- 3.2.2.1 High Upfront And Ownership Costs
- 3.2.2.2 Limited Interoperability And Equipment Compatibility
- 3.2.2.3 Data Privacy And Connectivity Issues
- 3.2.3 Opportunities
- 3.2.3.1 Surging Demand For High-value Crops
- 3.2.3.2 Expansion Of Leasing Models And Custom Hiring Centers In
- Emerging Economies
- 3.2.4 Challenges
- 3.2.4.1 Lack Of Skilled Operators And Technical Expertise
- 3.2.4.2 Uneven Adoption Across Geographies
- 3.3 Supply Chain Analysis
- 3.4 Ecosystem Analysis
- 3.5 Impact Of Ai/Gen Ai On Precision Harvesting Market
- 4 Competitive Landscape
- 4.1 Overview
- 4.2 Key Player Strategies/Right To Win, 2022–2025
- 4.3 Market Share Analysis, 2024
- 4.4 Revenue Analysis, 2021–2024
- 4.5 Company Evaluation Matrix: Key Players, 2024
- 4.5.1 Stars
- 4.5.2 Emerging Leaders
- 4.5.3 Pervasive Players
- 4.5.4 Participants
- 4.5.5 Company Footprint: Key Players, 2024
- 4.5.5.1 Company Footprint
- 4.5.5.2 Region Footprint
- 4.5.5.3 Offering Footprint
- 4.6 Competitive Scenario
- 4.6.1 Product Launches/Enhancements
- 4.6.2 Deals
- 5 Company Profiles
- 5.1 Introduction
- 5.2 Key Players
- 5.2.1 Deere & Company
- 5.2.1.1 Business Overview
- 5.2.1.2 Products/Solutions/Services Offered
- 5.2.1.3 Recent Developments
- 5.2.1.3.1 Product Launches/Enhancements
- 5.2.1.3.2 Deals
- 5.2.1.4 Mnm View
- 5.2.1.4.1 Key Strengths/Right To Win
- 5.2.1.4.2 Strategic Choices
- 5.2.1.4.3 Weaknesses/Competitive Threats
- 5.2.2 Cnh Industrial N.V.
- 5.2.2.1 Business Overview
- 5.2.2.2 Products/Solutions/Services Offered
- 5.2.2.3 Recent Developments
- 5.2.2.3.1 Product Launches/Enhancements
- 5.2.2.3.2 Deals
- 5.2.2.4 Mnm View
- 5.2.2.4.1 Key Strengths/Right To Win
- 5.2.2.4.2 Strategic Choices
- 5.2.2.4.3 Weaknesses/Competitive Threats
- 5.2.3 Claas Kgaa Mbh
- 5.2.3.1 Business Overview
- 5.2.3.2 Products/Solutions/Services Offered
- 5.2.3.3 Recent Developments
- 5.2.3.3.1 Product Launches/Enhancements
- 5.2.3.3.2 Deals
- 5.2.3.4 Mnm View
- 5.2.3.4.1 Key Strengths/Right To Win
- 5.2.3.4.2 Strategic Choices
- 5.2.3.4.3 Weaknesses/Competitive Threats
- 5.2.4 Agco Corporation
- 5.2.4.1 Business Overview
- 5.2.4.2 Products/Solutions/Services Offered
- 5.2.4.3 Recent Developments
- 5.2.4.3.1 Product Launches/Enhancements
- 5.2.4.3.2 Deals
- 5.2.4.4 Mnm View
- 5.2.4.4.1 Key Strengths/Right To Win
- 5.2.4.4.2 Strategic Choices
- 5.2.4.4.3 Weaknesses/Competitive Threats
- 5.2.5 Kubota Corporation
- 5.2.5.1 Business Overview
- 5.2.5.2 Products/Solutions/Services Offered
- 5.2.5.3 Recent Developments
- 5.2.5.3.1 Product Launches/Enhancements
- 5.2.5.3.2 Deals
- 5.2.5.4 Mnm View
- 5.2.5.4.1 Key Strengths/Right To Win
- 5.2.5.4.2 Strategic Choices
- 5.2.5.4.3 Weaknesses/Competitive Threats
- 5.2.6 Topcon Corporation
- 5.2.6.1 Business Overview
- 5.2.6.2 Products/Solutions/Services Offered
- 5.2.6.3 Recent Developments
- 5.2.6.3.1 Product Launches/Enhancements
- 5.2.6.3.2 Deals
- 5.2.7 Sdf Group
- 5.2.7.1 Business Overview
- 5.2.7.2 Products/Solutions/Services Offered
- 5.2.7.3 Recent Developments
- 5.2.7.3.1 Product Launches/Enhancements
- 5.2.7.3.2 Deals
- 5.2.8 Pellenc
- 5.2.8.1 Business Overview
- 5.2.8.2 Products/Solutions/Services Offered
- 5.2.8.3 Recent Developments
- 5.2.8.3.1 Product Launches/Enhancements
- 5.2.9 Ag Leader Technology
- 5.2.9.1 Business Overview
- 5.2.9.2 Products/Solutions/Services Offered
- 5.2.9.3 Recent Developments
- 5.2.9.3.1 Deals
- 5.2.10 Trimble Inc.
- 5.2.10.1 Business Overview
- 5.2.10.2 Products/Solutions/Services Offered
- 5.2.10.3 Recent Developments
- 5.2.10.3.1 Product Launches/Enhancements
- 5.2.10.3.2 Deals
- 5.3 Other Players
- 5.3.1 Hexagon Ab
- 5.3.2 Teejet Technologies
- 5.3.3 Dickey-john
- 5.3.4 Bernard Krone Holding Se & Co. Kg
- 5.3.5 Harvest Croo Robotics Llc
- 5.3.6 Fjdynamics Pte.Ltd.
- 5.3.7 Ripe Robotics Pty Ltd
- 5.3.8 Sentera
- 5.3.9 Metomotion
- 5.3.10 Bonsai Robotics
- 5.3.11 Octinion
- 5.3.12 Gamaya
- 5.3.13 Tersus Gnss Inc.
- 5.3.14 U-blox
- 5.3.15 Swift Navigation, Inc.
- 6 Appendix
- 6.1 Research Methodology
- 6.1.1 Research Data
- 6.1.1.1 Secondary Data
- 6.1.1.2 Primary Data
- 6.1.2 Research Assumptions
- 6.1.3 Research Limitations
- 6.1.4 Risk Analysis
- 6.2 Company Evaluation Matrix: Methodology
- 6.3 Author Details
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