Plant-based Protein Market by Source (Soy, Wheat, Pea, Canola, Rice, & Potato, Faba Beans), Type (Concentrates, Isolates, Textured, Milled Protein Flours, Strach-rich Protein Flours), Application, Nature, Form, Function, and Region - Global Forecast to 20

The plant-based protein market is estimated at USD 23.89 billion in 2025 and is projected to reach USD 34.97 billion by 2030, at a CAGR of 7.9%.

Diversification of protein sources is one of the major trends that is reshaping the plant-based protein industry. Traditionally, soy and wheat were the key sources of plant-based protein ingredients used in various alternative protein products. Recently, the industry has been rapidly exploring new protein sources with various crops such as faba beans, hemp, mung beans, and other beans & seeds. This is mainly due to a shift in demand for allergen-free and environmentally sustainable products that provide a clear taste profile to meet consumer demand.

Consumers in developed countries are embracing plant-based protein alternatives due to their ability to provide essential nutrients, promote better health, support weight management, and enhance the overall appeal of food. Thus, the consumer shift toward vegan diets is also a key driver impacting the growth. However, allergies associated with plant-based protein sources and nutritional and vitamin deficiencies among vegans are expected to restrain the market.

“Disruptions in the plant-based protein market may offer opportunities for players”

The plant-based protein market faces comprehensive disruption fueled by advances in sourcing, processing, consumer trends, and sustainability concerns. One of the most important changes is the emergence of new and underdeveloped protein sources such as chickpeas, fava beans, hemp, and other beans & seeds that provide alternatives to legacy soy and pea proteins while overcoming allergen, sustainability, and flavor issues. Concurrently, high-tech extraction and processing technologies such as precision fermentation, enzymatic hydrolysis, and dry fractionation enhance plant protein nutritional content, digestibility, and functional behavior to allow cleaner labels and improved sensory effects. Clean label demand alters formulation needs, driving makers to remove artificial additives and choose naturally neutral-tasting or improved-taste proteins.

Meat alternatives in the food & beverage sub-application segment is projected to be the fastest-growing segment

Plant-based meat presents a variety of advantages and trade-offs compared to traditional meat products. It represents an ecological choice over conventional meat regarding resource input and consumption. The requirement of large-scale feedlots and grazing areas results in a considerable ecological impact and is also resource-intensive. In addition, plant-based meat provides considerable environmental benefits across the value chain from farm to fork. These factors are expected to drive the demand for meat alternative segment.

“Pea segment will hold a significant market share among the sources in the plant-based protein market”

Pea protein has emerged as a formidable alternative in the plant-based protein sector due to its exceptional nutritional profile and sustainability benefits. Its rich essential amino acid composition makes it an attractive option for those looking to improve their nutritional intake without relying on animal-based proteins. Furthermore, pea protein’s lower environmental footprint compared to traditional livestock farming enhances its appeal among consumers, who are increasingly prioritizing eco-friendly food sources. As the market for plant-based proteins continues to expand, the growing acceptance and demand for pea protein underscores its potential to shape the future of protein consumption.

“US is projected to dominate the North American plant-based protein market during forecast period”

The US market is one of the largest global markets for the plant-based protein industry. The increased consumption and dependency on plant-based meat and dairy-alternative products have paved the way for significant business opportunities for plant-based protein. Additionally, there is a growing demand for natural and plant-based alternatives within corporate gyms and wellness centers. This shift supports the expansion of plant-based nutritional products, aligning with employee preferences for sustainable, health-conscious lifestyle solutions.

In-depth interviews have been conducted with chief executive officers (CEOs), directors, and other executives from various key organizations operating in the plant-based protein market.

• By Company Type: Tier 1–25%, Tier 2–45%, and Tier 3–30%
• By Designation: CXOs–20%, Managers–50%, Executives–30%
• By Region: North America–25%, Europe–20%, Asia Pacific–30%, South America–15%, and Rest of the World–10%

Prominent companies in the market include Cargill, Incorporated (US), ADM (US), Kerry Group PLC (Ireland), International Flavors & Fragrances Inc. (US), Ingredion Incorporated (US), Wilmar International Ltd. (Singapore), Roquette Frères (France), Glanbia PLC (Ireland), DSM-Firmenich (Switzerland), AGT Food and Ingredients (Canada), Tate & Lyle (UK), Burcon (Canada), Emsland Group (Germany), PURIS (US), and COSUCRA (Belgium).

Research Coverage

This research report categorizes the plant-based protein market by source (soy, wheat, pea, canola, rice, & potato, faba beans, other sources), type (isolates, concentrates, textured, milled protein flours, starch-rich protein flours), application (food & beverages[meat alternatives, dairy alternatives, bakery products, performance nutrition, convenience food, other food & beverage applications] and feed), form (dry and liquid), nature (conventional and organic), function (nutrition enrichment, binders, thickening & viscosity enhancement, other functions), and region (North America, Europe, Asia Pacific, South America, and Rest of the World).

The report’s scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of plant-based protein. A thorough analysis of the key industry players has provided insights into their business, services, key strategies, contracts, partnerships, agreements, product launches, mergers & acquisitions, and recent developments associated with the plant-based protein market. This report covers the competitive analysis of upcoming startups in the plant-based protein market ecosystem. Furthermore, industry-specific trends such as technology analysis, ecosystem & market mapping, and patent & regulatory landscape, among others, are also covered in the study.

Reasons to Buy This Report

The report will offer market leaders/new entrants information on the closest approximate revenue numbers for the overall plant-based protein and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers.

• Analysis of key drivers (growing interest in health-centric food and beverages), restraints (allergies associated with plant-based protein sources), opportunities (effective marketing strategies and correct positioning of plant-based proteins), and challenges (concerns over the quality of food and beverages due to adulteration of GM ingredients) influencing the growth of the plant-based protein market
• Product Development/Innovation: Detailed insights on research & development activities and new product launches in the plant-based protein market
• Market Development: Comprehensive information about lucrative markets—analysis of plant-based protein across varied regions
• Market Diversification: Exhaustive information about new product sources, untapped geographies, recent developments, and investments in the plant-based protein market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, brand/product comparison, and product footprints of leading players such as Cargill, Incorporated (US), ADM (US), Kerry Group PLC (Ireland), International Flavors & Fragrances Inc. (US), Ingredion Incorporated (US), Wilmar International Ltd. (Singapore), Roquette Frères (France), Glanbia PLC (Ireland), DSM-Firmenich (Switzerland), and other players in the plant-based protein market

Show more