Incontinence Care Products Market by Product (Absorbents (Bed Protectors, Pads, Guards), Non-absorbents (Catheters, Drainage Bags)), Type (Urinary), Usage (Disposable), Gender (Female, Male), End User (Home Care, Hospitals), Region - Global Forecast to 20

The global incontinence care products market is projected to reach USD 20.85 billion by 2030 from USD 14.81 billion in 2025, at a CAGR of 7.1% during the forecast period. A combination of demographic, medical, and lifestyle forces is fueling the growth of the incontinence care products (ICP) market. A key growth driver is the expanding geriatric population, which is susceptible to urinary & fecal incontinence as a result of age-related diseases. Moreover, new developments in products, such as ultra-thin absorbents, anti-leak barriers, and breathable cloths, are also expected to fuel market growth.

By product, the absorbents segment is expected to register the highest CAGR during the forecast period.

By product, the incontinence care products market is categorized into absorbents and non-absorbents. In 2024, the absorbents segment experienced the highest CAGR during the forecast period. The growth of the absorbents segment is attributed to the rising rate of urinary incontinence, especially in elderly people and women after pregnancy, which requires regular and secure protection. Innovations in the technology of absorbent care, such as the introduction of breathable material and anti-leak designs, are also expected to contribute to market growth.

By type, the urinary incontinence segment is expected to grow at the highest CAGR during the forecast period.

By type, the urinary incontinence segment is categorized into urinary and fecal incontinence. The urinary incontinence segment is the fastest-growing segment during the forecast period. Aging-related weakening of pelvic floor muscles, prostate problems, and hormonal changes following menopause and childbirth are the primary causes of urinary incontinence. Government-sponsored awareness, improved diagnosis rates, and the development of awareness programs in emerging economies also fuel growth in the segment.

In 2024, Europe accounted for the largest market share of the incontinence products market.

The global incontinence care products market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. In 2024, Europe accounted for the largest market share. The region benefits from strong government support, including national health insurance coverage for incontinence products, which significantly boosts adoption, especially in institutional settings like nursing homes and elderly care facilities. The region's leading market players are also expected to drive market growth.

A breakdown of the primary participants referred to for this report is provided below:

• By Company Type: Tier 1 (27%), Tier 2 (38%), and Tier 3 (35%)
• By Designation: C-level Executives (28%), Director-level Executives (32%), and Others (40%)
• By Region: North America (25%), Europe (40%), the Asia Pacific (32%), Latin America (2%), and the Middle East & Africa (1%)

Note 1: Companies are classified into tiers based on their total revenue. As of 2024, Tier 1 = >USD 10.0 billion, Tier 2 = USD 1.0 billion to USD 10.0 billion, and Tier 3 =

Note 2: C-level executives include CEOs, CFOs, COOs, and VPs.

Note 3: Others include sales managers, marketing managers, business development managers, product managers, distributors, and suppliers.

The players operating in the incontinence care products market include Essity Aktiebolag (Sweden), Kimberly-Clark Corporation (US), The Procter & Gamble Company (US), PAUL HARTMANN AG (Germany), Ontex BV (Belgium), Unicharm Corporation (Japan), Coloplast A/S (Denmark), Cardinal Health, Inc. (US), Medline Industries, LP (US), McKesson Corporation (US), ABENA A/S (Denmark), Attindas Hygiene Partners Group (US), and Hollister Incorporated (US), among others.

Research Coverage

This report examines the incontinence care products market by focusing on product, type, usage, gender, end user, and region. It also explores the various elements influencing market growth, including drivers, restraints, opportunities, and challenges, while providing insights into the competitive landscape among market leaders. Additionally, the report analyzes micromarkets by assessing their individual growth trends and forecasting the revenue of market segments across five major regions and their respective countries.

Reasons to Buy the Report

The report will help established and new or smaller firms understand the current market trends, allowing them to increase their market share. Companies that purchase the report can implement one or more of the following strategies to enhance their market presence.

This report provides insights into the following pointers:

• Analysis of key drivers (Increasing geriatric population and subsequent rise in chronic conditions, the high prevalence of incontinence, the growing importance & awareness of personal hygiene, the rapid urbanization & rising disposable income, and the increasing cases of obesity), restraints (social stigma associated with incontinence care products, and environmental concerns related to disposal of incontinence products), opportunities (development of bio-based superabsorbent polymers, the increasing adoption of smart diapers, and expansion of home healthcare), and challenges (underreporting of fecal incontinence and disparities in reimbursement for incontinence care products)
• Market Penetration: Complete knowledge of the spectrum of products presented by the leading companies in the incontinence care products market
• Product Development/Innovation: Comprehensive understanding of the forthcoming trends, research and development initiatives, and product launches within the incontinence care products market
• Market Development: Complete knowledge about profitable developing regions
• Market Diversification: Exhaustive knowledge of new products, expanding geographies, and current changes in the incontinence care products industry helps to diversify the market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Essity Aktiebolag (Sweden), Kimberly-Clark Corporation (US), The Procter & Gamble Company (US), PAUL HARTMANN AG (Germany), and Ontex BV (Belgium)

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