Digital Product Passport - Company Evaluation Report, 2025 (Abridged Report)
Description
The Digital Product Passport Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for Digital Product Passport. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and industry trends. MarketsandMarkets 360 Quadrants evaluated over 62 companies, of which the Top 13 Digital Product Passport Companies were categorized and recognized as quadrant leaders.
A Digital Product Passport (DPP) is a dynamic digital record that documents a product's entire lifecycle journey, from raw material extraction to manufacturing, use, repair, and eventual recycling. This comprehensive dataset, often secured on a decentralized platform like a blockchain, contains key information about a product's composition, origin, environmental impact, and circularity potential. Accessible via a data carrier like a QR code or NFC tag on the product itself, the DPP serves as a transparent, data-rich bridge between the physical item and its digital identity for regulators, businesses, and consumers.
The primary driver for the DPP market is a wave of sustainability-focused regulation, particularly from the European Union through its Ecodesign for Sustainable Products Regulation (ESPR). These new laws mandate the use of DPPs for product categories like batteries, electronics, and textiles to foster a circular economy. Concurrently, there is a strong consumer demand for greater transparency, enabling people to make more informed and ethical purchasing decisions. For businesses, DPPs offer a way to enhance supply chain visibility, substantiate green claims, and unlock new circular business models like product-as-a-service.
However, the implementation of Digital Product Passports faces significant hurdles. Establishing data standardization and interoperability across complex, global supply chains involving countless stakeholders is a monumental task. The cost and complexity of deploying the necessary IT infrastructure for data collection and management can be a major barrier, especially for small and medium-sized enterprises (SMEs). Critical questions around data governance, security, and ownership must be resolved to ensure the system is trustworthy and effective, while preventing the misuse of sensitive commercial information.
The 360 Quadrant maps the Digital Product Passport companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Digital Product Passport quadrant. The top criteria for product footprint evaluation Included Focus Area [Supply Chain Management, Environmental Impact Assessment, Circular Economy, Regulatory Compliance & Reporting, Customer Engagement, Other Focus Areas], Lifecycle Stage [Product Design, Production, Distribution, End of Life], Offering [Software, Services], End User [By Size: Large Enterprises, SMEs By Type: Electronics & Semiconductors, Automotive, Batteries, Healthcare & Life Sciences, Chemicals & Materials, Fashion & Textiles, Construction, Other End Users].
Key Players:
Major vendors in the Digital Product Passport market are Optel Group, 3E, Narravero, Circulor, AVL, Siemens, Arianee, DNV, Kezzler, Eviden, EON, Billon Group and iPoint-systems. These companies are actively investing in research and development, forming strategic partnerships, and engaging in collaborative initiatives to drive innovation, expand their global footprint, and maintain a competitive edge in this rapidly evolving market.
Top three companies:
Optel Group
Optel Group is a global leader in providing end-to-end traceability systems, with a dominant position in the pharmaceutical industry for serialization and supply chain visibility. The company combines vision inspection hardware with intelligent software platforms to combat counterfeiting and enhance supply chain efficiency. Strategically, Optel is leveraging its expertise to expand into new industries like food & beverage while evolving its offerings towards an ""intelligent supply chain."" This involves using AI and data analytics to provide predictive insights and sustainability metrics, reinforcing its critical role in modern commerce.
3E
3E is a leading global technology company providing software and expert services for the renewable energy sector. Its flagship digital platform, SynaptiQ, offers a comprehensive suite of tools for the development, operational management, and performance optimization of solar and wind assets. 3E's strategy is to leverage its deep domain expertise and vast datasets to provide AI-powered analytics, predictive maintenance, and accurate forecasting. This positions the company as a critical digital partner, enabling asset owners in India and worldwide to maximize returns and accelerate the global transition to sustainable energy.
Narravero
Narravero is a specialized market intelligence firm that provides companies with narrative-based strategic insights. Unlike traditional market research, Narravero analyzes the underlying stories and beliefs shaping complex B2B markets by examining media, industry discourse, and expert commentary. The company's strategy is to combine advanced AI-powered text analysis with deep human expertise to uncover the ""why"" behind market movements, not just the ""what."" This unique approach offers clients a powerful tool for anticipating trends, refining messaging, and navigating disruptive technological shifts in fast-moving industries like technology and healthcare.
A Digital Product Passport (DPP) is a dynamic digital record that documents a product's entire lifecycle journey, from raw material extraction to manufacturing, use, repair, and eventual recycling. This comprehensive dataset, often secured on a decentralized platform like a blockchain, contains key information about a product's composition, origin, environmental impact, and circularity potential. Accessible via a data carrier like a QR code or NFC tag on the product itself, the DPP serves as a transparent, data-rich bridge between the physical item and its digital identity for regulators, businesses, and consumers.
The primary driver for the DPP market is a wave of sustainability-focused regulation, particularly from the European Union through its Ecodesign for Sustainable Products Regulation (ESPR). These new laws mandate the use of DPPs for product categories like batteries, electronics, and textiles to foster a circular economy. Concurrently, there is a strong consumer demand for greater transparency, enabling people to make more informed and ethical purchasing decisions. For businesses, DPPs offer a way to enhance supply chain visibility, substantiate green claims, and unlock new circular business models like product-as-a-service.
However, the implementation of Digital Product Passports faces significant hurdles. Establishing data standardization and interoperability across complex, global supply chains involving countless stakeholders is a monumental task. The cost and complexity of deploying the necessary IT infrastructure for data collection and management can be a major barrier, especially for small and medium-sized enterprises (SMEs). Critical questions around data governance, security, and ownership must be resolved to ensure the system is trustworthy and effective, while preventing the misuse of sensitive commercial information.
The 360 Quadrant maps the Digital Product Passport companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the Digital Product Passport quadrant. The top criteria for product footprint evaluation Included Focus Area [Supply Chain Management, Environmental Impact Assessment, Circular Economy, Regulatory Compliance & Reporting, Customer Engagement, Other Focus Areas], Lifecycle Stage [Product Design, Production, Distribution, End of Life], Offering [Software, Services], End User [By Size: Large Enterprises, SMEs By Type: Electronics & Semiconductors, Automotive, Batteries, Healthcare & Life Sciences, Chemicals & Materials, Fashion & Textiles, Construction, Other End Users].
Key Players:
Major vendors in the Digital Product Passport market are Optel Group, 3E, Narravero, Circulor, AVL, Siemens, Arianee, DNV, Kezzler, Eviden, EON, Billon Group and iPoint-systems. These companies are actively investing in research and development, forming strategic partnerships, and engaging in collaborative initiatives to drive innovation, expand their global footprint, and maintain a competitive edge in this rapidly evolving market.
Top three companies:
Optel Group
Optel Group is a global leader in providing end-to-end traceability systems, with a dominant position in the pharmaceutical industry for serialization and supply chain visibility. The company combines vision inspection hardware with intelligent software platforms to combat counterfeiting and enhance supply chain efficiency. Strategically, Optel is leveraging its expertise to expand into new industries like food & beverage while evolving its offerings towards an ""intelligent supply chain."" This involves using AI and data analytics to provide predictive insights and sustainability metrics, reinforcing its critical role in modern commerce.
3E
3E is a leading global technology company providing software and expert services for the renewable energy sector. Its flagship digital platform, SynaptiQ, offers a comprehensive suite of tools for the development, operational management, and performance optimization of solar and wind assets. 3E's strategy is to leverage its deep domain expertise and vast datasets to provide AI-powered analytics, predictive maintenance, and accurate forecasting. This positions the company as a critical digital partner, enabling asset owners in India and worldwide to maximize returns and accelerate the global transition to sustainable energy.
Narravero
Narravero is a specialized market intelligence firm that provides companies with narrative-based strategic insights. Unlike traditional market research, Narravero analyzes the underlying stories and beliefs shaping complex B2B markets by examining media, industry discourse, and expert commentary. The company's strategy is to combine advanced AI-powered text analysis with deep human expertise to uncover the ""why"" behind market movements, not just the ""what."" This unique approach offers clients a powerful tool for anticipating trends, refining messaging, and navigating disruptive technological shifts in fast-moving industries like technology and healthcare.
Table of Contents
104 Pages
- 1 Introduction
- 1.1 Market Definition
- 1.2 Inclusions And Exclusions
- 1.3 Stakeholders
- 2 Executive Summary
- 3 Market Overview And Industry Trends
- 3.1 Introduction
- 3.2 Market Dynamics
- 3.2.1 Drivers
- 3.2.1.1 Increased Consumer Demand For Transparency
- 3.2.1.2 Growing Importance Of Battery Passports In Advancing Sustainability Goals
- 3.2.1.3 Eu Regulations For Sustainable Circular Economy
- 3.2.2 Restraints
- 3.2.2.1 High Implementation Costs In Budget-constrained Industries
- 3.2.2.2 Privacy And Security Concerns In Collecting And Sharing Sensitive Product Data
- 3.2.3 Opportunities
- 3.2.3.1 Digital Product Passport In Precision Healthcare And Drug Discovery
- 3.2.3.2 Technological Advancements In Blockchain, Iot, And Ai Driving Efficient Dpp Implementation
- 3.2.4 Challenges
- 3.2.4.1 Slow Adoption Due To Lack Of Education And Industry Resistance
- 3.2.4.2 Legacy System Compatibility And Lack Of Standardized Frameworks
- 3.3 Trends/Disruptions Impacting Customer Business
- 3.3.1 Trends/Disruptions Impacting Customer Business
- 3.4 Supply Chain Analysis
- 3.5 Ecosystem
- 3.5.1 Digital Product Passport Platform Providers
- 3.5.2 Digital Product Passport Software Providers
- 3.5.3 Digital Product Passport Service Providers
- 3.5.4 End Users
- 3.5.5 Government & Regulatory Bodies
- 3.6 Technology Analysis
- 3.6.1 Key Technologies
- 3.6.1.1 Blockchain And Distributed Ledger Technology (Dlt)
- 3.6.1.2 Internet Of Things (Iot)
- 3.6.1.3 Rfid/Nfc Tags/Qr Codes
- 3.6.1.4 Cloud Computing
- 3.6.2 Complementary Technologies
- 3.6.2.1 Ar/Vr
- 3.6.2.2 Natural Language Processing (Nlp)
- 3.6.2.3 Digital Watermarking
- 3.6.2.4 Active Packaging
- 3.6.3 Adjacent Technologies
- 3.6.3.1 Machine Learning (Ml)
- 3.6.3.2 Digital Twin
- 3.6.3.3 Edge Computing
- 3.6.3.4 Data Encryption
- 3.7 Patent Analysis
- 3.7.1 Methodology
- 3.7.2 Patents Filed, By Document Type
- 3.7.3 Innovation And Patent Applications
- 3.8 Key Conferences And Events (2024–2025)
- 3.9 Impact Of Generative Ai On Digital Product Passport Market
- 3.9.1 Automated Compliance Reporting
- 3.9.2 Sustainability & Lifecycle Transparency
- 3.9.3 Supply Chain Traceability
- 3.9.4 Consumer Engagement & Education
- 3.9.5 Multilingual & Global Interoperability
- 3.9.6 Circular Economy Enablement
- 3.10 Regulatory Landscape
- 3.10.1 Regulatory Bodies, Government Agencies, And Other Organizations
- 3.11 Porter’s Five Forces Analysis
- 3.11.1 Threat Of New Entrants
- 3.11.2 Threat Of Substitutes
- 3.11.3 Bargaining Power Of Suppliers
- 3.11.4 Bargaining Power Of Buyers
- 3.11.5 Intensity Of Competitive Rivalry
- 4 Competitive Landscape
- 4.1 Overview
- 4.2 Key Players Strategies/Right To Win
- 4.3 Market Share Analysis
- 4.3.1 Market Share Of Key Players Offering Digital Product Passport
- 4.3.1.1 Market Ranking Analysis
- 4.4 Company Evaluation Matrix: Key Players, 2023
- 4.4.1 Stars
- 4.4.2 Emerging Leaders
- 4.4.3 Pervasive Players
- 4.4.4 Participants
- 4.4.5 Company Footprint: Key Players, 2023
- 4.4.5.1 Company Footprint
- 4.4.5.2 Offering Footprint
- 4.4.5.3 Focus Area Footprint
- 4.4.5.4 End-user Footprint
- 4.4.5.5 Regional Footprint
- 4.5 Company Evaluation Matrix: Start-ups/Smes, 2023
- 4.5.1 Progressive Companies
- 4.5.2 Responsive Companies
- 4.5.3 Dynamic Companies
- 4.5.4 Starting Blocks
- 4.5.5 Competitive Benchmarking: Start-ups/Smes, 2023
- 4.5.5.1 Detailed List Of Key Start-ups/Smes
- 4.5.5.2 Competitive Benchmarking Of Key Start-ups/Smes
- 4.6 Brand/Product Comparison
- 4.6.1 Brand/Product Comparison
- 4.6.1.1 3e Digital Product Passports (3e)
- 4.6.1.2 Optchain Digital Product Passport (Optel Group)
- 4.6.1.3 Eviden Digital Passport Solution (Eviden)
- 4.6.1.4 Circulor Digital Product Passport Platform (Circulor)
- 4.6.1.5 Eon Digital Product Passport (Eon)
- 4.7 Company Valuation And Financial Metrics
- 4.8 Competitive Scenario And Trends
- 4.8.1 Product Launches
- 4.8.2 Deals
- 5 Company Profiles
- 5.1 Introduction
- 5.2 Key Players
- 5.2.1 Siemens
- 5.2.1.1 Business Overview
- 5.2.1.2 Products/Solutions/Services Offered
- 5.2.1.3 Recent Developments
- 5.2.1.3.1 Product Launches
- 5.2.1.3.2 Deals
- 5.2.1.4 Mnm View
- 5.2.1.4.1 Key Strengths
- 5.2.1.4.2 Strategic Choices
- 5.2.1.4.3 Weaknesses And Competitive Threats
- 5.2.2 3e
- 5.2.2.1 Business Overview
- 5.2.2.2 Products/Solutions/Services Offered
- 5.2.2.3 Recent Developments
- 5.2.2.3.1 Product Launches
- 5.2.2.3.2 Deals
- 5.2.2.4 Mnm View
- 5.2.2.4.1 Key Strengths
- 5.2.2.4.2 Strategic Choices
- 5.2.2.4.3 Weaknesses And Competitive Threats
- 5.2.3 Dnv
- 5.2.3.1 Business Overview
- 5.2.3.2 Products/Solutions/Services Offered
- 5.2.3.3 Mnm View
- 5.2.3.3.1 Key Strengths
- 5.2.3.3.2 Strategic Choices
- 5.2.3.3.3 Weaknesses And Competitive Threats
- 5.2.4 Optel Group
- 5.2.4.1 Business Overview
- 5.2.4.2 Products/Solutions/Services Offered
- 5.2.4.3 Recent Developments
- 5.2.4.3.1 Product Launches
- 5.2.4.3.2 Deals
- 5.2.4.4 Mnm View
- 5.2.4.4.1 Key Strengths
- 5.2.4.4.2 Strategic Choices
- 5.2.4.4.3 Weaknesses And Competitive Threats
- 5.2.5 Avl
- 5.2.5.1 Business Overview
- 5.2.5.2 Products/Solutions/Services Offered
- 5.2.5.3 Recent Developments
- 5.2.5.3.1 Product Launches
- 5.2.5.4 Mnm View
- 5.2.5.4.1 Key Strengths
- 5.2.5.4.2 Strategic Choices
- 5.2.5.4.3 Weaknesses And Competitive Threats
- 5.2.6 Eviden
- 5.2.6.1 Business Overview
- 5.2.6.2 Products/Solutions/Services Offered
- 5.2.6.3 Recent Developments
- 5.2.6.3.1 Product Launches
- 5.2.6.3.2 Deals
- 5.2.7 Circulor
- 5.2.8 Psqr
- 5.2.9 Billon Group
- 5.2.10 Narravero
- 5.2.11 Eon
- 5.2.12 Protokol
- 5.3 Other Prominent Players
- 5.3.1 Circularise
- 5.3.2 The Id Factory
- 5.3.3 Spherity
- 5.3.4 Renoon
- 5.3.5 Kezzler
- 5.3.6 Asm Global
- 5.3.7 Qliktag
- 5.3.8 Ipoint-systems
- 5.3.9 Carboledger
- 5.3.10 Scantrust
- 5.3.11 Pathway Digital Products
- 5.3.12 Minespider
- 5.3.13 Piconext
- 5.3.14 Arianee
- 5.3.15 Finboot
- 5.3.16 Tappr
- 5.3.17 Mylime
- 5.4 Proof Of Concept/Research Stage
- 5.4.1 Lyondellbasell
- 5.4.1.1 Business Overview
- 5.4.1.2 Products/Solutions/Services Offered
- 5.4.2 Cirpass
- 6 Appendix
- 6.1 Research Methodology
- 6.1.1 Research Data
- 6.1.1.1 Secondary Data
- 6.1.1.2 Primary Data
- 6.1.2 Research Assumptions
- 6.1.3 Research Limitations
- 6.2 Company Evaluation Matrix: Methodology
- 6.3 Author Details
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