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Digital Experience Platform Market by Component (Platform and Services), Deployment Type (Cloud and On-premises), Vertical (Manufacturing, IT & Telecom, BFSI, Healthcare, Travel & Hospitality, and Public Sector), and Region - Global Forecast to 2024

Digital Experience Platform Market by Component (Platform and Services), Deployment Type (Cloud and On-premises), Vertical (Manufacturing, IT & Telecom, BFSI, Healthcare, Travel & Hospitality, and Public Sector), and Region - Global Forecast to 2024

Increasing necessity to understand the immediate needs of customer and reduce customer churn rate due to growing competition to drive the Digital Experience Platform (DXP) market
The DXP market is projected to grow from USD 7.9 billion in 2019 to USD 13.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 12.0% from 2019 to 2024. The increasing need to understand the immediate requirements of the customer and reducing customer churn rates due to growing competition has led organizations to deploy DXP. However, reluctance to transit from traditional to modern solutions and data security mandates could pose challenges to the market growth.

By component, platform segment to account for a higher market share during forecast period
Based on component, the platform segment is expected to hold a higher market share than the services segment during the forecast period. Organizations deploy DXPs to empower customers with highly connected personalized experiences across a wide range of websites, stores, call centers, mobile apps, social media, emails, virtual assistants, and other touchpoints. Customer queries are also expected to be resolved through automatic response processes, through DXP wherein the customers receive real-time feedback of the posed queries.

By services, managed services segment to hold a larger market size during forecast period
In the DXP market by services, the managed services segment is expected to hold a larger market size than the professional services segment during the forecast period, due to the increasing demand for the management of DXP operations on-premises as well as on the cloud. The prime responsibility of the managed service providers is to improve the efficiency of inbound and outbound operations cost-effectively for enterprises.

Among regions, Asia Pacific (APAC) to grow at the highest CAGR during the forecast period
The market in APAC is projected to grow at the highest CAGR during the forecast period, due to widespread adoption of emerging technologies, such as cloud computing, Artificial Intelligence (AI), and analytics. The presence of growing economies such as China and India which are rapidly implementing latest technologies is also expected to contribute to the growth of the DXP market in the region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the DXP market.

The breakup of the profiles of the primary participants is given below:
By Company Type: Tier 1 - 62%, Tier 2 - 23%, and Tier 3 - 16%
By Designation: C-Level - 38%, Director Level - 30%, Managers-32%
By Region: North America - 40%, Europe - 15%, Asia Pacific - 35%, Middle East & Africa - 5% and Latin America - 5%

The following key DXP vendors are profiled in the report:
Adobe Systems (US)
Oracle (US)
SAP (Germany)
IBM (US)
Microsoft (US)
Salesforce (US)
OpenText (Canada)
SDL (UK)
Sitecore (US)
Acquia (US)
Jahia (Switzerland)
Episerver (US)
Squiz (Australia)
BloomReach (US)
Liferay (US)
Kentico (Czech Republic)
Censhare (Germany)

Research Coverage
DXP market is segmented by component (platform and services), deployment type (cloud and on-premises), vertical, and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the DXP market.

Reasons to Buy the Report
The report would help the market leaders/new entrants in the following ways:
It comprehensively segments the DXP market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities.
It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes competitor ecosystem, new service developments, partnerships, and acquisitions.


1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regional Scope
1.4 Years Considered For The Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup Of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup And Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-down Approach
2.3.2 Bottom-up Approach
2.4 Market Forecast
2.5 Assumptions For The Study
2.6 Limitations Of The Study
3 Executive Summary
4 Premium Insights
4.1 Attractive Opportunities In The Digital Experience Platform Market
4.2 Digital Experience Platform Market In Asia Pacific, By Component
And Country
4.3 Digital Experience Platform Market: Major Countries
5 Market Overview And Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Dxp Helps Understand The Immediate Need Of Customers
5.2.1.2 Accurate Data Obtained Through Dxp Used For Marketing And Customer Engagement
5.2.1.3 Dxp Helps Reduce Customer Churn Rate
5.2.2 Restraints
5.2.2.1 Difficulty In Integrating Omnichannel-generated Data
5.2.3 Opportunities
5.2.3.1 Deliver An Individualized Experience For Each Customer In Real Time
5.2.3.2 High Investments In Ai Technology
5.2.4 Challenges
5.2.4.1 Unclear Data About Roi
5.2.4.2 Difficulty In Integrating Various Software
5.3 Use Cases
5.3.1 Use Case 1: Danone Nutricia Transforms Its Customer Experience With Sitecore
5.3.2 Use Case 2: Dollywood Uses Sitecore Experience Platform To Better Prepare Its Customers
5.3.3 Use Case 3: Spark44 Uses Censhare To Help Save Jaguar Land Rover Cost And Speed Up Content Production
5.3.4 Use Case 4: Coach Used Liferay To Create Its Corporate Intranet – Coachweb, Which Give Employees A Single Consolidated Mobile-friendly Source For All Its Content And News
6 Digital Experience Platform Market, By Component
6.1 Introduction
6.2 Platform
6.2.1 Web Content Management
6.2.1.1 Web Content Management To Focus On Enhancing Cx By Offering Personalized And Localized Interactive Online Experiences
6.2.2 Digital Asset Management
6.2.2.1 Dam Solution To Gain Importance Due To Its Increasing Use Across All Major Industry Verticals
6.2.3 Product Information Management
6.2.3.1 Pim Solutions To Create A Single View Of The Product For An Enterprise
6.2.4 Analytics, Artificial Intelligence, And Machine Learning
6.2.4.1 Ml To Help Find Out Customer Trends In A Fast And Error-free Manner
6.2.5 Others
6.3 Services
6.3.1 Professional Services
6.3.1.1 Consulting
6.3.1.1.1 Consulting To Facilitate Organizations For Optimizing Global Operations Related To Dxp
6.3.1.2 Support And Maintenance
6.3.1.2.1 Support And Maintenance To Ensure A Faster Resolution To Customer Queries And Increase The Productivity Of Agents
6.3.1.3 Training
6.3.1.3.1 To Ensure That The Dxp Work At Its Optimum Performance Level Led To Requirement Of Training
6.3.2 Managed Services
6.3.2.1 Managed Service Providers To Improve The Efficiency Of Inbound And Outbound Operations Of The Organization
7 Digital Experience Platform Market, By Deployment Type
7.1 Introduction
7.2 On-premises
7.2.1 Rising Security Threats And Increasing Control Of Deployed Platforms To Increase On-premises Deployments
7.3 Cloud
7.3.1 Easy Deployment, Low Deployment Cost, And Easy Upgradeability To Increase The Adoption Of Cloud Deployment Type
8 Digital Experience Platform Market, By Vertical
8.1 Introduction
8.2 It And Telecom
8.2.1 Intense Competition To Drive The Adoption Of Dxp By It And Telecom Companies
8.3 Banking, Financial Services, And Insurance
8.3.1 Customer Data Analytics And Its Key Insights To Spur The Demand For Dxp Market In The Bfsi Vertical
8.4 Retail
8.4.1 Changing Consumer Behavior To Boost The Growth Of Cx Industry In The Retail Vertical
8.5 Healthcare
8.5.1 Growing Demand For Ai And Ml In Healthcare To Drive The Dxp Market
8.6 Manufacturing
8.6.1 Customer-focused Behavior To Drive The Demand For Dxps In
The Manufacturing Vertical
8.7 Travel And Hospitality
8.7.1 Customer Engagement Services To Boost The Growth Of The Dxp Market In The Travel And Hospitality Vertical
8.8 Media And Entertainment
8.8.1 Increasing Digitalization Of Services To Boost The Market Growth In Media And Entertainment Vertical
8.9 Public Sector
8.9.1 Focus On Providing Next Level Cx And Intense Competition From Private Sector To Drive The Adoption Of Dxp By Public Sector
8.10 Others
9 Digital Experience Platform Market, By Region
9.1 Introduction
9.2 North America
9.2.1 United States
9.2.1.1 Wide Adoption Of Artificial Engineering, Ml, And Data Analytics Technologies By Enterprises To Drive The Growth Of Dxp Market
In The Us
9.2.2 Canada
9.2.2.1 Focus On Increasing Cx To Drive The Growth Of Dxp Market In Canada
9.3 Europe
9.3.1 United Kingdom
9.3.1.1 Digital Transformation To Drive The Growth Of Dxp Market In The Uk
9.3.2 Germany
9.3.2.1 High Digital Spending To Drive The Growth Of Dxp Market In Germany
9.3.3 France
9.3.3.1 Increasing Digital Transformation To Drive The Growth Of Dxp Market
In France
9.3.4 Rest Of Europe
9.4 Asia Pacific
9.4.1 Australia And New Zealand
9.4.1.1 Rapid Technological Adoption To Drive The Growth Of Dxp Market
In Australia And New Zealand
9.4.2 India
9.4.2.1 Adoption Of Customer-centric Strategies By Organizations To Drive
The Growth Of Dxp Market In India
9.4.3 China
9.4.3.1 High Investment In The Private Sector And Huge Population To Boost The Adoption Of Dxps
9.4.4 Rest Of Asia Pacific
9.5 Latin America
9.5.1 Brazil
9.5.1.1 Adoption Of Cloud Computing To Drive The Growth Of Dxp Market
In Brazil
9.5.2 Mexico
9.5.2.1 Rapid Digitization To Drive The Growth Of Dxp Market In Mexico
9.5.3 Rest Of Latin America
9.6 Middle East And Africa
9.6.1 United Arab Emirates
9.6.1.1 Economic Growth To Lead To The Adoption Of Dxp In The Uae
9.6.2 Saudi Arabia
9.6.2.1 Adoption Of Cloud Computing And Customer-oriented Strategies
By Organizations To Drive The Growth Of Dxp Market In Saudi Arabia
9.6.3 South Africa
9.6.3.1 Strategic Implementation Of Cx Solutions By Businesses To Drive
The Growth Of Dxp Market In South Africa
9.6.4 Rest Of Middle East And Africa
10 Competitive Landscape
10.1 Competitive Leadership Mapping
10.1.1 Visionary Leaders
10.1.2 Innovators
10.1.3 Dynamic Differentiators
10.1.4 Emerging Companies
10.2 Strength Of Product Portfolio
10.3 Business Strategy Excellence
10.4 Market Ranking For The Digital Experience Platform Market, 2019
11 Company Profiles
(Business Overview, Products Offered, Recent Developments, Mnm View, Swot Analysis)*
11.1 Adobe
11.2 Ibm
11.3 Oracle
11.4 Sap
11.5 Microsoft
11.6 Salesforce
11.7 Opentext
11.8 Sdl
11.9 Sitecore
11.10 Acquia
11.11 Jahia
11.12 Episerver
11.13 Squiz
11.14 Bloomreach
11.15 Liferay
11.16 Kentico
11.17 Censhare
*Business Overview, Products Offered, Recent Developments, Mnm View, Swot Analysis Might Not Be Captured In Case Of Unlisted Companies.
12 Appendix
12.1 Industry Excerpts
12.2 Discussion Guide
12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.4 Available Customizations
12.5 Related Reports
12.6 Author Details
List Of Tables
Table 1 Factor Analysis
Table 2 Digital Experience Platform Market Size, By Component,
2017–2024 (Usd Million)
Table 3 Platform: Digital Experience Platform Market Size, By Region,
2017–2024 (Usd Million)
Table 4 Services: Digital Experience Platform Market Size, By Type,
2017–2024 (Usd Million)
Table 5 Services: Digital Experience Platform Market Size, By Region,
2017–2024 (Usd Million)
Table 6 Digital Experience Platform Market Size, By Type,
2017–2024 (Usd Million)
Table 7 Digital Experience Platform Market Size, By Region,
2017–2024 (Usd Million)
Table 8 Digital Experience Platform Market Size, By Region,
2017–2024 (Usd Million)
Table 9 Digital Experience Platform Market, By Deployment Type,
2017–2024 (Usd Million)
Table 10 On-premises: Digital Experience Platform Market, By Region,
2017–2024 (Usd Million)
Table 11 Cloud: Digital Experience Platform Market, By Region,
2017–2024 (Usd Million)
Table 12 Digital Experience Platform Market, By Vertical,
2017–2024 (Usd Million)
Table 13 It And Telecom: Digital Experience Platform Market, By Region,
2017–2024 (Usd Million)
Table 14 Banking, Financial Services, And Insurance: Digital Experience Platform Market, By Region, 2017–2024 (Usd Million)
Table 15 Retail: Digital Experience Platform Market, By Region,
2017–2024 (Usd Million)
Table 16 Healthcare: Digital Experience Platform Market Size, By Region,
2017–2024 (Usd Million)
Table 17 Manufacturing: Digital Experience Platform Market, By Region,
2017–2024 (Usd Million)
Table 18 Travel And Hospitality: Digital Experience Platform Market, By Region, 2017–2024 (Usd Million)
Table 19 Media And Entertainment: Digital Experience Platform Market,
By Region, 2017–2024 (Usd Million)
Table 20 Public Sector: Digital Experience Platform Market, By Region,
2017–2024 (Usd Million)
Table 21 Others: Digital Experience Platform Market, By Region,
2017–2024 (Usd Million)
Table 22 Digital Experience Platform Market Size, By Region,
2017–2024 (Usd Million)
Table 23 North America: Digital Experience Platform Market Size,
By Component, 2017–2024 (Usd Million)
Table 24 North America: Digital Experience Platform Market Size,
By Service, 2017–2024 (Usd Million)
Table 25 North America: Digital Experience Platform Market Size,
By Professional Service, 2017–2024 (Usd Million)
Table 26 North America: Digital Experience Platform Market Size,
By Vertical, 2017–2024 (Usd Million)
Table 27 North America: Digital Experience Platform Market Size,
By Deployment Type, 2017–2024 (Usd Million)
Table 28 North America: Digital Experience Platform Market Size,
By Country, 2017–2024 (Usd Million)
Table 29 Europe: Digital Experience Platform Market Size, By Component,
2017–2024 (Usd Million)
Table 30 Europe: Digital Experience Platform Market Size, By Service,
2017–2024 (Usd Million)
Table 31 Europe: Digital Experience Platform Market Size,
By Professional Service, 2017–2024 (Usd Million)
Table 32 Europe: Digital Experience Platform Market Size, By Vertical,
2017–2024 (Usd Million)
Table 33 Europe: Digital Experience Platform Market Size, By Deployment Type, 2017–2024 (Usd Million)
Table 34 Europe: Digital Experience Platform Market Size, By Country,
2017–2024 (Usd Million)
Table 35 Asia Pacific: Digital Experience Platform Market Size, By Component, 2017–2024 (Usd Million)
Table 36 Asia Pacific: Digital Experience Platform Market Size, By Service,
2017–2024 (Usd Million)
Table 37 Asia Pacific: Digital Experience Platform Market Size,
By Professional Service, 2017–2024 (Usd Million)
Table 38 Asia Pacific: Digital Experience Platform Market Size, By Vertical,
2017–2024 (Usd Million)
Table 39 Asia Pacific: Digital Experience Platform Market Size,
By Deployment Type, 2017–2024 (Usd Million)
Table 40 Asia Pacific: Digital Experience Platform Market Size, By Country, 2017–2024 (Usd Million)
Table 41 Latin America: Digital Experience Platform Market Size, By Component, 2017–2024 (Usd Million)
Table 42 Latin America: Digital Experience Platform Market Size, By Service, 2017–2024 (Usd Million)
Table 43 Latin America: Digital Experience Platform Market Size,
By Professional Service, 2017–2024 (Usd Million)
Table 44 Latin America: Digital Experience Platform Market Size, By Vertical, 2017–2024 (Usd Million)
Table 45 Latin America: Digital Experience Platform Market Size,
By Deployment Type, 2017–2024 (Usd Million)
Table 46 Latin America: Digital Experience Platform Market Size, By Country, 2017–2024 (Usd Million)
Table 47 Middle East And Africa: Digital Experience Platform Market Size,
By Component, 2017–2024 (Usd Million)
Table 48 Middle East And Africa: Digital Experience Platform Market Size,
By Service, 2017–2024 (Usd Million)
Table 49 Middle East And Africa: Digital Experience Platform Market Size,
By Professional Service, 2017–2024 (Usd Million)
Table 50 Middle East And Africa: Digital Experience Platform Market Size,
By Vertical, 2017–2024 (Usd Million)
Table 51 Middle East And Africa: Digital Experience Platform Market Size,
By Deployment Type, 2019–2024 (Usd Million)
Table 52 Middle East And Africa: Digital Experience Platform Market Size,
By Country, 2017–2024 (Usd Million)
List Of Figures
Figure 1 Digital Experience Platform Market: Research Design
Figure 2 Digital Experience Platform Market Size, 2017–2024
Figure 3 Platform Segment To Hold A Larger Market Size In 2019
Figure 4 Cloud Segment To Account For A Higher Market Share In 2019
Figure 5 Manufacturing Vertical To Hold The Largest Market Size In 2019
Figure 6 Digital Experience Platform Market: Regional Snapshot
Figure 7 Increasing Use Of Digital Experience Platform To Get Accurate Data For Marketing And Customer Engagement To Drive The Market Growth
Figure 8 Platform Segment And China To Account For The Highest Market Shares In Asia Pacific In 2019
Figure 9 Australia And New Zealand To Register The Highest Cagr During
The Forecast Period
Figure 10 Drivers, Restraints, Opportunities, And Challenges: Digital Experience Platform Market
Figure 11 Services Segment To Grow At A Higher Cagr During The Forecast Period
Figure 12 Cloud Segment To Account For A Larger Market Size During
The Forecast Period
Figure 13 Manufacturing Vertical To Grow At The Highest Cagr During
The Forecast Period
Figure 14 North America To Hold The Highest Market Share During The Forecast Period
Figure 15 Asia Pacific Digital Experience Platform Market To Grow At The Highest Cagr During The Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Asia Pacific: Market Snapshot
Figure 18 Digital Experience Platform Market: Competitive Leadership Mapping
Figure 19 Market Ranking, 2019
Figure 20 Adobe: Company Snapshot
Figure 21 Swot Analysis: Adobe
Figure 22 Ibm: Company Snapshot
Figure 23 Swot Analysis: Ibm
Figure 24 Oracle: Company Snapshot
Figure 25 Swot Analysis: Oracle
Figure 26 Sap: Company Snapshot
Figure 27 Swot Analysis: Sap
Figure 28 Microsoft: Company Snapshot
Figure 29 Swot Analysis: Microsoft
Figure 30 Salesforce: Company Snapshot
Figure 31 Opentext: Company Snapshot
Figure 32 Sdl: Company Snapshot

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