Digital Experience Platform Market by Component (Platform and Services), Deployment Type (Cloud and On-premises), Vertical (Manufacturing, IT & Telecom, BFSI, Healthcare, Travel & Hospitality, and Public Sector), and Region - Global Forecast to 2024

Digital Experience Platform Market by Component (Platform and Services), Deployment Type (Cloud and On-premises), Vertical (Manufacturing, IT & Telecom, BFSI, Healthcare, Travel & Hospitality, and Public Sector), and Region - Global Forecast to 2024

Increasing necessity to understand the immediate needs of customer and reduce customer churn rate due to growing competition to drive the Digital Experience Platform (DXP) market
The DXP market is projected to grow from USD 7.9 billion in 2019 to USD 13.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 12.0% from 2019 to 2024. The increasing need to understand the immediate requirements of the customer and reducing customer churn rates due to growing competition has led organizations to deploy DXP. However, reluctance to transit from traditional to modern solutions and data security mandates could pose challenges to the market growth.

By component, platform segment to account for a higher market share during forecast period
Based on component, the platform segment is expected to hold a higher market share than the services segment during the forecast period. Organizations deploy DXPs to empower customers with highly connected personalized experiences across a wide range of websites, stores, call centers, mobile apps, social media, emails, virtual assistants, and other touchpoints. Customer queries are also expected to be resolved through automatic response processes, through DXP wherein the customers receive real-time feedback of the posed queries.

By services, managed services segment to hold a larger market size during forecast period
In the DXP market by services, the managed services segment is expected to hold a larger market size than the professional services segment during the forecast period, due to the increasing demand for the management of DXP operations on-premises as well as on the cloud. The prime responsibility of the managed service providers is to improve the efficiency of inbound and outbound operations cost-effectively for enterprises.

Among regions, Asia Pacific (APAC) to grow at the highest CAGR during the forecast period
The market in APAC is projected to grow at the highest CAGR during the forecast period, due to widespread adoption of emerging technologies, such as cloud computing, Artificial Intelligence (AI), and analytics. The presence of growing economies such as China and India which are rapidly implementing latest technologies is also expected to contribute to the growth of the DXP market in the region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the DXP market.

The breakup of the profiles of the primary participants is given below:
By Company Type: Tier 1 - 62%, Tier 2 - 23%, and Tier 3 - 16%
By Designation: C-Level - 38%, Director Level - 30%, Managers-32%
By Region: North America - 40%, Europe - 15%, Asia Pacific - 35%, Middle East & Africa - 5% and Latin America - 5%

The following key DXP vendors are profiled in the report:
Adobe Systems (US)
Oracle (US)
SAP (Germany)
IBM (US)
Microsoft (US)
Salesforce (US)
OpenText (Canada)
SDL (UK)
Sitecore (US)
Acquia (US)
Jahia (Switzerland)
Episerver (US)
Squiz (Australia)
BloomReach (US)
Liferay (US)
Kentico (Czech Republic)
Censhare (Germany)

Research Coverage
DXP market is segmented by component (platform and services), deployment type (cloud and on-premises), vertical, and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the DXP market.

Reasons to Buy the Report
The report would help the market leaders/new entrants in the following ways:
It comprehensively segments the DXP market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities.
It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes competitor ecosystem, new service developments, partnerships, and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONAL SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE DIGITAL EXPERIENCE PLATFORM MARKET
    • DIGITAL EXPERIENCE PLATFORM MARKET IN ASIA PACIFIC, BY COMPONENT AND COUNTRY
    • DIGITAL EXPERIENCE PLATFORM MARKET: MAJOR COUNTRIES
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • USE CASES
      • USE CASE 1: DANONE NUTRICIA TRANSFORMS ITS CUSTOMER EXPERIENCE WITH SITECORE
      • USE CASE 2: DOLLYWOOD USES SITECORE EXPERIENCE PLATFORM TO BETTER PREPARE ITS CUSTOMERS
      • USE CASE 3: SPARK44 USES CENSHARE TO HELP SAVE JAGUAR LAND ROVER COST AND SPEED UP CONTENT PRODUCTION
      • USE CASE 4: COACH USED LIFERAY TO CREATE ITS CORPORATE INTRANET - COACHWEB, WHICH GIVE EMPLOYEES A SINGLE CONSOLIDATED MOBILE-FRIENDLY SOURCE FOR ALL ITS CONTENT AND NEWS
  • DIGITAL EXPERIENCE PLATFORM MARKET, BY COMPONENT
    • INTRODUCTION
      • Table DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
    • PLATFORM
      • Table PLATFORM: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
      • WEB CONTENT MANAGEMENT
      • DIGITAL ASSET MANAGEMENT
      • PRODUCT INFORMATION MANAGEMENT
      • ANALYTICS, ARTIFICIAL INTELLIGENCE, AND MACHINE LEARNING
      • OTHERS
    • SERVICES
      • Table SERVICES: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
      • Table SERVICES: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION)
        • Table DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
      • MANAGED SERVICES
        • Table DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • DIGITAL EXPERIENCE PLATFORM MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table DIGITAL EXPERIENCE PLATFORM MARKET, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
    • ON-PREMISES
      • RISING SECURITY THREATS AND INCREASING CONTROL OF DEPLOYED PLATFORMS TO INCREASE ON-PREMISES DEPLOYMENTS
        • Table ON-PREMISES: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
    • CLOUD
      • EASY DEPLOYMENT, LOW DEPLOYMENT COST, AND EASY UPGRADEABILITY TO INCREASE THE ADOPTION OF CLOUD DEPLOYMENT TYPE
        • Table CLOUD: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
  • DIGITAL EXPERIENCE PLATFORM MARKET, BY VERTICAL
    • INTRODUCTION
      • Table DIGITAL EXPERIENCE PLATFORM MARKET, BY VERTICAL, 2017-2024 (USD MILLION)
    • IT AND TELECOM
      • INTENSE COMPETITION TO DRIVE THE ADOPTION OF DXP BY IT AND TELECOM COMPANIES
        • Table IT AND TELECOM: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • CUSTOMER DATA ANALYTICS AND ITS KEY INSIGHTS TO SPUR THE DEMAND FOR DXP MARKET IN THE BFSI VERTICAL
        • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
    • RETAIL
      • CHANGING CONSUMER BEHAVIOR TO BOOST THE GROWTH OF CX INDUSTRY IN THE RETAIL VERTICAL
        • Table RETAIL: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
    • HEALTHCARE
      • GROWING DEMAND FOR AI AND ML IN HEALTHCARE TO DRIVE THE DXP MARKET
        • Table HEALTHCARE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • MANUFACTURING
      • CUSTOMER-FOCUSED BEHAVIOR TO DRIVE THE DEMAND FOR DXPS IN THE MANUFACTURING VERTICAL
        • Table MANUFACTURING: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • CUSTOMER ENGAGEMENT SERVICES TO BOOST THE GROWTH OF THE DXP MARKET IN THE TRAVEL AND HOSPITALITY VERTICAL
        • Table TRAVEL AND HOSPITALITY: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • INCREASING DIGITALIZATION OF SERVICES TO BOOST THE MARKET GROWTH IN MEDIA AND ENTERTAINMENT VERTICAL
        • Table MEDIA AND ENTERTAINMENT: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
    • PUBLIC SECTOR
      • FOCUS ON PROVIDING NEXT LEVEL CX AND INTENSE COMPETITION FROM PRIVATE SECTOR TO DRIVE THE ADOPTION OF DXP BY PUBLIC SECTOR
        • Table PUBLIC SECTOR: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
    • OTHERS
      • Table OTHERS: DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION, 2017-2024 (USD MILLION)
  • DIGITAL EXPERIENCE PLATFORM MARKET, BY REGION
    • INTRODUCTION
      • Table DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • UNITED STATES
      • CANADA
    • EUROPE
      • Table EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION)
      • Table EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table EUROPE: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • AUSTRALIA AND NEW ZEALAND
      • INDIA
      • CHINA
      • REST OF ASIA PACIFIC
    • LATIN AMERICA
      • Table LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2017-2024 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY PROFESSIONAL SERVICE, 2017-2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY DEPLOYMENT TYPE, 2019-2024 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL EXPERIENCE PLATFORM MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • UNITED ARAB EMIRATES
      • SAUDI ARABIA
      • SOUTH AFRICA
      • REST OF MIDDLE EAST AND AFRICA
  • COMPETITIVE LANDSCAPE
    • COMPETITIVE LEADERSHIP MAPPING
      • VISIONARY LEADERS
      • INNOVATORS
      • DYNAMIC DIFFERENTIATORS
      • EMERGING COMPANIES
    • STRENGTH OF PRODUCT PORTFOLIO
    • BUSINESS STRATEGY EXCELLENCE
    • MARKET RANKING FOR THE DIGITAL EXPERIENCE PLATFORM MARKET, 2019
  • COMPANY PROFILES
    • ADOBE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAP
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MICROSOFT
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SALESFORCE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • OPENTEXT
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • SDL
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • SITECORE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • ACQUIA
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • JAHIA
    • EPISERVER
    • SQUIZ
    • BLOOMREACH
    • LIFERAY
    • KENTICO
    • CENSHARE
  • APPENDIX
    • INDUSTRY EXCERPTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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