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Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Handheld), Application (Enterprise, Consumer, Commercial, Automotive) and Geography - Global forecast to 2023

Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Handheld), Application (Enterprise, Consumer, Commercial, Automotive) and Geography - Global forecast to 2023

“Increasing demand for AR in retail and e-commerce is the major driver for the augmented reality market”
The augmented reality market was valued at USD 2.39 billion in 2016 and is expected to reach USD 61.39 billion by 2023, growing at a CAGR of 55.71% during the forecast period. The increasing demand for AR devices and applications in medical, increase in demand for AR in the retail and e-commerce, and rising investment in the augmented reality market are the major drivers for the augmented reality market. The limited UI (user interface) affecting the navigation performance of augmented reality applications, limited processing power, less storage, and restricted size of the memory card in mobile phones, and varied infrastructure quality of digital network will restrain the growth of AR.

“Augmented reality market for the head mounted displays is expected to grow at a high rate during the forecast period”
Head-mounted displays allow a user to wear the display device on the head and place images of the real and virtual environments over the user’s view. The original HMDs were created mainly for military applications to help soldiers acquire their targets and track enemy movements easily. With advancements in computing, AR-enabled devices would be used for applications in consumer, commercial, and enterprise. Consumer applications such as gaming, sports, and entertainment would boost the augmented reality market for head-mounted displays. The use of head-mounted displays in the aerospace and defense sector helps pilots of helicopters and captains of ships in the air force and navy to target and view enemy’s operations with a greater ease. The use of head-mounted displays in applications such as e-commerce and marketing would boost the AR market for HMDs.

“Augmented reality market for enterprise application is expected to witness high growth during the forecast period”
Augmented reality is used in enterprises for training personnel, providing information about the industrial facility, remodeling and redesigning, and industrial simulations. The use of the Internet and smartphones combined with digital content, such as augmented reality, has helped boost the market. The use of HMDs in manufacturing setups is the major driver for the growth of enterprise application in the augmented reality market.

“APAC is expected to witness high growth during the forecast period.”
The consumer electronics, enterprise, retail, BFSI, healthcare, transportation, and sports and entertainment industries are expected to contribute substantially to the growth of the AR market in APAC. These industries offer huge potential for the AR market because of the increasing awareness among consumers and the rising adoption of new technologies in various industries—especially in countries such as China, India, and South Korea. The strong government support in countries such as China and India to thrive on industrial automation is also boosting the growth of the augmented reality market in APAC.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts in the augmented reality industry. The breakup of the profiles of primary participants has been shown below:
• By Company Type: Tier 1—35%, Tier 2—45%, and Tier 3—20%
• By Designation: C-Level Executives—35%, Directors—25%, and Others—40%
• By Region: North America—45%, Europe—20%, APAC—30%, and RoW—5%

The report also profiles the key players in the augmented reality market. These key players are Google, Inc. (US), PTC Inc. (U.S.), Microsoft Corporation (US), Wikitude GmbH (Austria), DAQRI LLC (US), Zugara, Inc. (US), Blippar (UK), Magic Leap, Inc. (US), and Osterhout Design Group (US).

Research Coverage
This research categorizes the augmented reality market on the basis of technology, type, device type, offering (hardware & software), application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.

Reasons to Buy the Report
The report would help leaders/new entrants in this market in the following ways:
1. This report segments the augmented reality market comprehensively and provides the closest market size estimation for major industries across various regions.
2. The report would help stakeholders understand the pulse of the market and provide them with the information on drivers, restraints, challenges, and opportunities for the market.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • STUDY SCOPE
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
      • SECONDARY AND PRIMARY RESEARCH
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN & DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE AUGMENTED REALITY MARKET
    • AUGMENTED REALITY MARKET IN APAC
    • AUGMENTED REALITY MARKET, BY COUNTRY
    • AUGMENTED REALITY MARKET, BY APPLICATION
    • AUGMENTED REALITY MARKET, BY DISPLAY DEVICE TYPE
  • MARKET OVERVIEW
    • INTRODUCTION
    • HISTORY AND EVOLUTION OF AUGMENTED REALITY TECHNOLOGY
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • VALUE CHAIN ANALYSIS
  • AUGMENTED REALITY MARKET, BY TYPE (QUALITATIVE)
    • INTRODUCTION
    • MARKER-BASED AUGMENTED REALITY
      • PASSIVE MARKER
      • ACTIVE MARKER
    • MARKER-LESS AUGMENTED REALITY
      • MODEL-BASED TRACKING
      • IMAGE PROCESSING-BASED TRACKING
  • AUGMENTED REALITY MARKET, BY TECHNOLOGY (QUALITATIVE)
    • INTRODUCTION
    • MONITOR-BASED TECHNOLOGY
      • MOBILE AUGMENTED REALITY
    • NEAR-EYE-BASED TECHNOLOGY
  • AUGMENTED REALITY MARKET, BY OFFERING
    • INTRODUCTION
    • AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT
      • Table AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2015-2023 (USD MILLION)
      • SENSORS
      • SEMICONDUCTOR COMPONENT
      • DISPLAYS & PROJECTORS
      • POSITION TRACKER
      • CAMERAS
      • OTHERS
    • AUGMENTED REALITY MARKET, BY SOFTWARE
      • SOFTWARE DEVELOPMENT KITS
      • CLOUD-BASED SERVICES
        • Table AUGMENTED REALITY SOFTWARE MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • SOFTWARE FUNCTION
    • HARDWARE VS. SOFTWARE
  • AUGMENTED REALITY MARKET, BY DEVICE TYPE
    • INTRODUCTION
      • Table AUGMENTED REALITY MARKET, DEVICE TYPE, 2015-2023 (USD MILLION)
    • AUGMENTED REALITY DEVICES
      • HEAD-MOUNTED DISPLAY
        • Table AUGMENTED REALITY HMD MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
        • Table AUGMENTED REALITY MARKET, DEVICE TYPE, 2015-2023 (THOUSAND UNITS)
      • HEAD-UP DISPLAY
        • Table AUGMENTED REALITY HUD MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • HANDHELD DEVICE
        • Table AUGMENTED REALITY HANDHELD DEVICE MARKET, BY APPLICATION, 2015-2023 (USD THOUSAND)
  • AUGMENTED REALITY MARKET, BY APPLICATION
    • INTRODUCTION
      • Table AUGMENTED REALITY MARKET, APPLICATION, 2015-2023 (USD BILLION)
    • APPLICATIONS IN AUGMENTED REALITY
      • CONSUMER
        • Table AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2015-2023 (USD MILLION)
        • Table NORTH AMERICA AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table EUROPE AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table APAC AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table ROW AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
      • COMMERCIAL
        • Table AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2015-2023 (USD MILLION)
        • Table NORTH AMERICA AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table EUROPE AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table APAC AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table ROW AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
      • ENTERPRISE
        • Table AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2015-2023 (USD MILLION)
        • Table NORTH AMERICA AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table EUROPE AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table APAC AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table ROW AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
      • MEDICAL
        • Table AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY REGION, 2015-2023 (USD MILLION)
        • Table NORTH AMERICA AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table EUROPE AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table APAC AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table ROW AUGMENTED REALITY MARKET FOR MEDICAL APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
      • AEROSPACE & DEFENSE
        • Table AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2015-2023 (USD MILLION)
        • Table NORTH AMERICA AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table EUROPE AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table APAC AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table ROW AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
      • ENERGY
        • Table AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION, 2015-2023 (USD MILLION)
        • Table NORTH AMERICA AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table EUROPE AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table APAC AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table ROW AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
      • AUTOMOTIVE
        • Table AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2015-2023 (USD MILLION)
        • Table NORTH AMERICA AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table EUROPE AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table APAC AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table ROW AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
      • OTHERS
        • Table AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
        • Table AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
        • Table NORTH AMERICA AUGMENTED REALITY MARKET FOR OTHER APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table EUROPE AUGMENTED REALITY MARKET FOR OTHER APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table APAC AUGMENTED REALITY MARKET FOR OTHER APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
        • Table ROW AUGMENTED REALITY MARKET FOR OTHER APPLICATION, BY COUNTRY, 2015-2023 (USD MILLION)
  • AUGMENTED REALITY MARKET, GEOGRAPHICAL ANALYSIS
    • INTRODUCTION
      • Table AUGMENTED REALITY MARKET, GEOGRAPHY, 2015-2023 (USD BILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA AUGMENTED REALITY MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table NORTH AMERICA AUGMENTED REALITY MARKET, BY COUNTRY, 2015-2023 (USD MILLION)
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • Table EUROPE AUGMENTED REALITY MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table EUROPE AUGMENTED REALITY MARKET, BY COUNTRY, 2015-2023 (USD MILLION)
      • GERMANY
      • FRANCE
      • UK
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table APAC AUGMENTED REALITY MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table APAC AUGMENTED REALITY MARKET, BY COUNTRY, 2015-2023 (USD MILLION)
      • CHINA
      • INDIA
      • JAPAN
      • SOUTH KOREA
      • REST OF APAC
    • REST OF THE WORLD
      • Table ROW AUGMENTED REALITY MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table ROW AUGMENTED REALITY MARKET, BY COUNTRY, 2015-2023 (USD MILLION)
      • MIDDLE EAST & AFRICA
      • SOUTH AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • RANKING FOR AUGMENTED REALITY MARKET PLAYERS
      • Table RANKING OF THE TOP 5 PLAYERS IN THE AUGMENTED REALITY MARKET
    • COMPETITIVE SCENARIO
    • AUGMENTED REALITY MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2017
      • VISIONARY LEADERS
      • DYNAMIC DIFFERENTIATORS
      • INNOVATORS
      • EMERGING COMPANIES
    • BUSINESS STRATEGY EXCELLENCE
    • STRENGTH OF PRODUCT PORTFOLIO
  • COMPANY PROFILES
    • INTRODUCTION
    • GOOGLE, INC.
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • MICROSOFT CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • PTC, INC.
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • WIKITUDE GMBH
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • MAGIC LEAP, INC.
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGY SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • OSTERHOUT DESIGN GROUP
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • DAQRI LLC
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • ZUGARA, INC.
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • BLIPPAR
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • UPSKILL
      • BUSINESS OVERVIEW
      • PRODUCT OFFERINGS SCORECARD
      • BUSINESS STRATEGIES SCORECARD
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • START-UP ECOSYSTEM
      • ATHEER, INC.
      • PRISTINE, INC.
      • MARXENT LABS, LLC
      • INGLOBE TECHNOLOGIES
      • META COMPANY
    • PROMISING COMPANIES
      • INTEL CORPORATION
      • INFINITY AUGMENTED REALITY, INC.
      • FACEBOOK CORPORATION
      • SAMSUNG ELECTRONICS CO. LTD.
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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