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Augmented Reality Market by Component (Sensor, Display, & Software), Display Type (Head Mounted, Head-Up, Handheld, & Spatial), Application (Aerospace & Defense, Consumer, Commercial), and Geography - Global Forecast to 2020

Augmented Reality Market by Component (Sensor, Display, & Software), Display Type (Head Mounted, Head-Up, Handheld, & Spatial), Application (Aerospace & Defense, Consumer, Commercial), and Geography - Global Forecast to 2020

The augmented reality (AR) market is expected to grow at a CAGR of 79.6% between 2015 and 2020. North America would lead the augmented reality market in terms of market size. With the interest of many established players, the augmented reality market is set to boost with inflow of capital and technology playing their respective roles. The attractive offering of the augmented reality technology is also responsible for the growth of augmented reality market. The increased use of PSPs and smartphones would drive the augmented reality market. The growing gaming market is also a driver for the augmented reality technology.

TOURISM AND LOGISTICS SECTOR TO HAVE A HIGH GROWTH RATE IN THE AUGMENTED REALITY MARKET

The commercial applications such as tourism and sightseeing, e-learning, e-commerce & marketing, and facility management would be the fastest-growing market segments for the augmented reality market. Augmented reality would also help the aerospace & defense sector and medical sector for training the fighters and the doctors, respectively, with the use of advanced AR technology. Along with this, logistics market is set to boost with the use of augmented reality technology in vision picking the products at the warehouses. The user experience and the customer engagement with the help of AR would help grab more attention and would help brand the products and services for the marketers.

The presence of major companies such as Google, Inc. (U.S.), Qualcomm, Inc. (U.S.), Microsoft Corporation (U.S.) in North America would boost the AR market in the region. The associations such as the EuroVR, the European Association for Virtual Reality and Augmented Reality would help the growth of European AR market. Also, the aerospace & defense market in Europe is likely to help the growth of the European augmented reality market. The fast-growing commercial markets in Asia-Pacific are expected to foster the growth of the AR market in this region.

The primary participants for the report include 35% of the Tier 1 companies and 45% of the Tier 2 companies. The director-level primary participants were about 25%, and C-level participants accounted for 35%. The primary participants from North America were the most. The primary participants from North America, Europe, and APAC were 45%, 20%, and 30%, respectively.

The major players offering various products in the AR market include Google, Inc. (U.S.), Qualcomm, Inc. (U.S.), Microsoft Corporation (U.S.), Samsung Electronics Co. Ltd. (South Korea), Total Immersion (France), Infinity Augmented Reality Inc. (Israel), Blippar.Com Limited (U.K.), DAQRI LLC (U.K.), Osterhaut Design Group (U.S.), Wikitude GmbH (Austria), Magic Leap Inc. (U.S.), and Metaio GmbH (U.S.).

The AR is one of the emerging technologies to view a real-world environment with augmented inputs. AR technology would reach its peak in the next five years. With the concept of the connected world becoming popular, AR is likely to play an important part in this development in recent years. This report profiles the major companies in the AR market with their market growth strategies and recent developments. This report would help analyze the AR market with respect to its component, application, display type, and geography. The next big wave of change in this connected world, AR is the way!


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • GEOGRAPHIC SCOPE
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN & DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
      • ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • AUGMENTED REALITY MARKET, 2013-2020 (USD BILLION)
    • AUGMENTED REALITY MARKET - MAJOR DISPLAY TYPE
    • AUGMENTED REALITY MARKET IN APAC
    • APAC EXPECTED TO EMERGE AS THE FASTEST-GROWING REGION BETWEEN 2015 AND 2020
    • AUGMENTED REALITY MARKET: MARKET SHARE OF TWO MAJOR APPLICATIONS IN 2014
    • AUGMENTED REALITY MARKET: DEVELOPED VS. DEVELOPING MARKET
    • AUGMENTED REALITY MARKET: CONSUMER AND COMMERCIAL SECTORS (2020)
  • MARKET OVERVIEW
    • INTRODUCTION
      • MONITOR-BASED TECHNOLOGY
      • NEAR TO EYE BASED TECHNOLOGY
      • AUGMENTED REALITY IMPLEMENTATIONS
      • MARKER-BASED AUGMENTED REALITY
      • MARKERLESS AUGMENTED REALITY
    • MARKET SEGMENTATION
      • THE AUGMENTED REALITY MAKRET, BY DISPLAY TYPE
      • THE AUGMENTED REALITY MAKRET, BY COMPONENT
      • THE AUGMENTED REALITY MAKRET, BY APPLICATION
      • THE AUGMENTED REALITY MAKRET, BY GEOGRAPHY
    • HISTORY AND EVOLUTION OF AR TECHNOLOGY
    • MARKET DYNAMICS
      • DRIVERS
        • Table GROWING DEMAND FOR AUGMENTED REALITY IN RETAIL APPLICATIONS
      • RESTRAINTS
        • Table LIMITED USER INTERFACE IN DEVICES IS A MAJOR PROBLEM RESTRAINING THE GROWTH OF AUGMENTED REALITY APPLICATIONS IN MOBILE SYSTEMS
      • OPPORTUNITIES
        • Table AUGMENTED REALITY HAVE THE POTENTIAL TO BE USED IN TOURISM SECTOR IN THE COMING YEARS
      • CHALLENGES
        • Table CHALLENGES IN AR
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • INDUSTRY TRENDS
      • Table KEY INDUSTRY TRENDS IN THE AUGMENTED REALITY MARKET
    • PORTER'S FIVE FORCES MODEL
      • Table PORTER'S FIVE FORCES ANALYSIS: THREAT OF NEW ENTRANTS WOULD HAVE MAXIMUM IMPACT ON THE OVERALL MARKET
      • INTENSITY OF COMPETITIVE RIVALRY
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF BUYERS
      • BARGAINING POWER OF SUPPLIERS
      • THREAT OF NEW ENTRANTS
  • AUGMENTED REALITY MARKET, BY COMPONENT
    • INTRODUCTION
      • Table GLOBAL AUGMENTED REALITY MARKET SIZE, BY COMPONENT, 2013-2020, (USD BILLION)
    • HARDWARE COMPONENT
      • Table GLOBAL AUGMENTED REALITY MARKET SIZE, BY HARDWARE COMPONENT, 2013-2020 (USD BILLION)
      • SENSORS
      • SEMICONDUCTOR COMPONENT
      • DISPLAY
    • SOFTWARE COMPONENT
  • AUGMENTED REALITY MARKET, BY DISPLAY TYPE
    • INTRODUCTION
      • Table GLOBAL AUGMENTED REALITY MARKET, BY DISPLAY TYPE, 2013-2020 (USD BILLION)
    • HEAD-MOUNTED (HMD) AUGMENTED REALITY
      • Table GLOBAL AUGMENTED REALITY MARKET FOR HEAD-MOUNTED DISPLAYS, BY APPLICATION, 2013-2020 (USD BILLION)
    • HEAD-UP DISPLAY (HUD) AUGMENTED REALITY
      • Table GLOBAL AUGMENTED REALITY MARKET FOR HEAD-UP DISPLAYS, BY APPLICATION, 2013-2020 (USD BILLION)
    • HANDHELD DISPLAY AUGMENTED REALITY
      • Table GLOBAL AUGMENTED REALITY MARKET FOR HANDHELD DISPLAYS, BY APPLICATION, 2013-2020 (USD BILLION)
    • SPATIAL DISPLAY AUGMENTED REALITY
      • Table GLOBAL AUGMENTED REALITY MARKET FOR SPATIAL DISPLAYS, BY APPLICATION, 2013-2020 (USD MILLION)
  • AUGMENTED REALITY MARKET, BY APPLICATION
    • INTRODUCTION
      • Table GLOBAL AUGMENTED REALITY MARKET SIZE, BY VERTICAL, 2013-2020 (USD BILLION)
    • CONSUMER APPLICATIONS
      • Table GLOBAL AUGMENTED REALITY MARKET: CONSUMER SECTOR, BY APPLICATION, 2013-2020 (USD BILLION)
      • Table GLOBAL AUGMENTED REALITY MARKET: CONSUMER SECTOR , BY DEVICE TYPE, 2013-2020 (USD MILLION)
      • Table GLOBAL AUGMENTED REALITY MARKET: CONSUMER SECTOR, BY REGION, 2013-2020 (USD BILLION)
      • Table NORTH AMERICA: AR MARKET SIZE FOR CONSUMER SECTOR , BY COUNTRY, 2013-2020 (USD MILLION)
      • Table EUROPE: AR MARKET SIZE FOR CONSUMER SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table APAC: AR MARKET SIZE FOR CONSUMER SECTOR , BY COUNTRY, 2013-2020 (USD MILLION)
      • Table ROW: AR MARKET SIZE FOR CONSUMER SECTOR , BY REGION, 2013-2020 (USD MILLION)
      • GAMING
      • SPORTS AND ENTERTAINMENT
    • AEROSPACE & DEFENSE
      • Table GLOBAL AUGMENTED REALITY MARKET SIZE FOR AEROSPACE AND DEFENCE SECTOR, BY DISPLAY TYPE, 2013-2020 (USD MILLION)
      • Table GLOBAL AUGMENTED REALITY MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY REGION, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: AR MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table EUROPE: AR MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table APAC:AR MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table ROW: AR MARKET SIZE FOR AEROSPACE AND DEFENSE SECTOR, BY REGION, 2013-2020 (USD MILLION)
    • MEDICAL
      • Table GLOBAL AUGMENTED REALITY MARKET SIZE FOR MEDICAL SECTOR, BY DISPLAY TYPE, 2013-2020 (USD MILLION)
      • Table GLOBAL AUGMENTED REALITY MARKET SIZE FOR MEDICAL SECTOR, BY REGION, 2013-2020 (USD MILLION)
      • Table NORTH AMERICA: AR MARKET SIZE FOR MEDICAL SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table EUROPE: AR MARKET SIZE FOR MEDICAL SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table APAC: AR MARKET SIZE FOR MEDICAL SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
      • Table ROW: AR MARKET SIZE FOR MEDICAL SECTOR, BY REGION, 2013-2020 (USD MILLION)
    • COMMERCIAL
      • Table GLOBAL AUGMENTED REALITY MARKET FOR COMMERCIAL SECTOR, BY APPLICATION, 2013-2020 (USD BILLION)
      • TOURISM AND SIGHTSEEING
      • E-LEARNING
      • E-COMMERCE AND MARKETING
        • Table GLOBAL AUGMENTED REALITY MARKET SIZE FOR COMMERCIAL SECTOR, BY DISPLAY TYPE, 2013-2020 (USD MILLION)
        • Table GLOBAL AUGMENTED REALITY MARKET SIZE FOR COMMERCIAL SECTOR, BY REGION, 2013-2020 (USD MILLION)
        • Table NORTH AMERICA: AR MARKET SIZE FOR COMMERCIAL SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table EUROPE: AR MARKET SIZE FOR COMMERCIAL SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table APAC: AR MARKET SIZE FOR COMMERCIAL SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table ROW: AR MARKET SIZE FOR COMMERCIAL SECTOR, BY REGION, 2013-2020 (USD MILLION)
    • OTHERS
      • Table GLOBAL AUGMENTED REALITY MARKET FOR OTHER VERTICAL, BY APPLICATION, 2013-2020 (USD MILLION)
      • ENTERPRISE SOLUTIONS
      • ARCHITECTURE AND BUILDING DESIGN (BIM)
      • GEOSPATIAL MINING
      • AUTOMOTIVE
        • Table GLOBAL AUGMENTED REALITY MARKET SIZE FOR OTHER SECTOR, BY DISPLAY TYPE, 2013-2020 (USD MILLION)
        • Table GLOBAL AUGMENTED REALITY MARKET SIZE FOR OTHER SECTOR, BY REGION, 2013-2020 (USD MILLION)
        • Table NORTH AMERICA: AR MARKET SIZE FOR OTHER SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table EUROPE: AR MARKET SIZE FOR OTHER SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table APAC: AR MARKET SIZE FOR OTHER SECTOR, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table ROW: AR MARKET SIZE FOR OTHER SECTOR, BY REGION, 2013-2020 (USD MILLION)
  • AUGMENTED REALITY MARKET, BY GEOGRAPHY
    • INTRODUCTION
      • Table AUGMENTED REALITY MARKET, BY REGION, 2013-2020 (USD BILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD BILLION)
      • Table NORTH AMERICA: AUGMENTED REALITY MARKET, BY COUNTRY, 2013-2020 (USD BILLION)
      • U.S.
        • Table U.S.: AUGMENTED REALITY MARKET, BY APPLICATION 2013-2020 (USD BILLION)
      • CANADA
        • Table CANADA: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • MEXICO
        • Table MEXICO: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
    • EUROPE
      • Table EUROPE: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD BILLION)
      • Table EUROPE: AUGMENTED REALITY MARKET, BY COUNTRY, 2013-2020 (USD BILLION)
      • U.K.
        • Table U.K.: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • GERMANY
        • Table GERMANY: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • FRANCE
        • Table FRANCE: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • REST OF EUROPE
        • Table REST OF EUROPE: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC (APAC)
      • Table APAC: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD BILLION)
      • Table APAC: AUGMENTED REALITY MARKET, BY COUNTRY, 2013-2020 (USD BILLION)
      • CHINA
        • Table CHINA: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • INDIA
        • Table INDIA: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • SOUTH KOREA
        • Table SOUTH KOREA: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • JAPAN
        • Table JAPAN: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • REST OF APAC
        • Table REST OF APAC: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
    • REST OF THE WORLD (ROW)
      • Table ROW: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • Table REST OF THE WORLD: AUGMENTED REALITY MARKET, BY REGION, 2013-2020 (USD MILLION)
      • MIDDLE EAST & AFRICA
        • Table MIDDLE EAST & AFRICA: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
      • LATIN AMERICA
        • Table MIDDLE EAST & AFRICA: AUGMENTED REALITY MARKET, BY APPLICATION, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SCENARIO
    • RECENT DEVELOPMENTS
      • NEW PRODUCT & TECHNOLOGY LAUNCHES AND DEVELOPMENTS
        • Table NEW PRODUCT LAUNCHES AND DEVELOPMENTS, 2012-2015
      • ACQUISITIONS/COLLABORATIONS
        • Table ACQUISITIONS/COLLABORATIONS, 2012-2015
      • PARTNERSHIPS
        • Table PARTNERSHIPS, 2012-2014
      • EXPANSIONS
        • Table EXPANSIONS, 2012-2015
      • OTHERS
        • Table OTHERS, 2012-2015
  • COMPANY PROFILE
    • GOOGLE INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • QUALCOMM INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT CORP.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAMSUNG ELECTRONICS CO., LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TOTAL IMMERSION
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • INFINITY AUGMENTED REALITY INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BLIPPAR.COM LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • DAQRI LLC
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • OSTERHOUT DESIGN GROUP (ODG)
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • WIKITUDE GMBH
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • MAGIC LEAP, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • METAIO GMBH
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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