Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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Promotional Product Distribution in the UK - Industry Market Research Report
... challenging industry players who also have to navigate trading restrictions when importing promotional products from overseas. Companies in this industry distribute promotional products such as key chains, magnets and pens. The industry does not include ... Read More
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Advertising Agencies
... agencies include units of Interpublic and Omnicom; leading companies based outside the US include Dentsu and Hakuhodo DY Holdings (both based in Japan); and WPP (UK). COMPETITIVE LANDSCAPE Demand for advertising is driven by companies ... Read More
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Public Relations Services
... advertising holding companies, collectively known as the "Big Four" (Omnicom, Interpublic, WPP, and Publicis), also own top PR agencies, including Weber Shandwick (Interpublic), Burson Cohn & Wolf (BCW, owned by WPP), and FleishmanHillard (Omnicom), all ... Read More
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Frost Radar™: Digital Signage Solutions, 2025
... combine advanced functionality with operational simplicity. Successful providers distinguish themselves through vertical specialization rather than generic solutions. They develop deep understanding of specific operational environments, recognizing that a hospital's patient communication needs differ from a ... Read More
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Digital Advertising Agencies in the US - Industry Market Research Report
... advertising from the retail, financial services, automotive and telecommunication sectors has bolstered industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness ... Read More
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Advertising Agencies in the UK - Industry Market Research Report
... consumer spending and strong growth in online advertising revenue have supported industry demand. Major sporting events have aided demand for TV advertising. However, the economic slump caused by the COVID-19 outbreak forced businesses to become ... Read More
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Print Advertising Distribution in the US - Industry Market Research Report
... advertising has taken over. In 2020, COVID-19 exacerbated this trend, further pushing consumers to shop, work and socialize online. Additionally, the overall macroeconomic decline associated with the coronavirus led to reductions in consumer spending and ... Read More
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Sign & Banner Shops in the US - Industry Market Research Report
... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares. Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... doorsteps via post. Even so, increasing competition from digital advertising threatens the industry. Recent declines in advertising expenditure caused by the 2020 pandemic darkened the industry's prospects. These factors caused revenue to fall at a ... Read More
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Billboard & Outdoor Advertising in the US - Industry Market Research Report
... trends in advertising expenditure, which makes the industry sensitive to fluctuations in consumer spending, retail sales, corporate profit and overall economic conditions. Operators face competition from various advertising media, with the most significant competitor being ... Read More
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Big Data Analytics in Retail Market
... various macro and microeconomic factors, including increased spending on big data analytics tools. The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the ... Read More
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Outdoor Advertising
... include Clear Channel Outdoor, Intersection Media Holdings, Lamar Advertising, and Outfront Media. Leading companies based outside the US include JCDecaux (France), Ströer (Germany), and Val Morgan (Australia). COMPETITIVE LANDSCAPE Demand for outdoor advertising is driven ... Read More
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Public Relations Firms in the US - Industry Market Research Report
... and corporate budgets. PR firms faced some revenue volatility, as it experienced revenue losses in 2019 and slow growth in 2020. Agencies are affected by fluctuations in need for public service campaigns and the broader ... Read More
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Financial Analysis and Multi-Year Benchmarking: Omnicom Group Inc (OMC:NYS). Includes Industry Averages & Top Competitors, KPIs, EBITDA, Income Statement. Market Size & Growth Forecasts.
... Group Inc (OMC:NYS) compared to its top competitors and compared to the average for all companies within its primary industry. This benchmarking study for Omnicom Group Inc (OMC:NYS) includes growth forecast for its primary industry ... Read More
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Financial Analysis and Multi-Year Benchmarking: Interpublic Group of Companies Inc (IPG:NYS). Includes Industry Averages & Top Competitors, KPIs, EBITDA, Income Statement. Market Size & Growth Forecasts.
... benchmarks forInterpublic Group of Companies Inc (IPG:NYS) compared to its top competitors and compared to the average for all companies within its primary industry. This benchmarking study for Interpublic Group of Companies Inc (IPG:NYS) includes ... Read More
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Europe Account-based Marketing Market Size, Share & Trends Analysis Report By Organization Size (Small and Medium-sized Enterprises (SMEs) and Large Enterprises), By Account Type, By End-use, By Country and Growth Forecast, 2025 - 2032
... a dominant market till 2032; thereby, achieving a market value of $249.3 million by 2032. The UK market is exhibiting a CAGR of 15.8% during (2025 - 2032). Additionally, The France market would experience a ... Read More
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Financial Analysis and Multi-Year Benchmarking: Lamar Advertising Company (LAMR:NAS). Includes Industry Averages & Top Competitors, KPIs, EBITDA, Income Statement. Market Size & Growth Forecasts.
... Advertising Company (LAMR:NAS) compared to its top competitors and compared to the average for all companies within its primary industry. This benchmarking study for Lamar Advertising Company (LAMR:NAS) includes growth forecast for its primary industry ... Read More
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Global Event Management as A Service Market 2025-2029
... report on the event management as a service market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More
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Print Advertising Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Print Advertising Distribution Global Market Report 2025
... market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective ... Read More
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TV Advertising Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Global Digital OOH Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Radio Advertising Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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IDC MaturityScape Benchmark: AI-Fueled Media and Entertainment Worldwide, 2025
... effective strategy initially focused on people’s readiness in preparation for technology selection, procurement, and deployment. Although there are subtle differences globally across region and country, this approach is generally consistent,” said Alex Holtz, research director, ... Read More
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Design, Research, Promotional And Consulting Services Global Market Report 2025
... design, research, promotional and consulting services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to ... Read More
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