Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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Advertising and Public Relations - 2024 U.S. Market Research Report with Updated Recession Risk Forecasts
... in the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of ... Read More
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Outdoor Advertising - 2024 U.S. Market Research Report with Updated Recession Risk Forecasts
... the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, ... Read More
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Marketing Consulting - 2024 U.S. Market Research Report with Updated Recession Risk Forecasts
... in the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of ... Read More
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Media Buying Agencies - 2024 U.S. Market Research Report with Updated Recession Risk Forecasts
... the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, ... Read More
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Commercial Display Market Size, Share & Trends Analysis Report By Product (Digital Signage, Display Monitor, Display TVs), By Technology (LCD, LED), By Component, By Display Size, By Display Type, By Application, By Region, And Segment Forecasts, 2024 - 2
... Forecasts, 2024 - 2030 Commercial Display Market Growth & Trends The global commercial display market size is anticipated to reach USD 78.48 billion by 2030 and is projected to grow at a CAGR of 6.5% ... Read More
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Global Search Engine Optimization(SEO) Outsourcing Service Market Growth (Status and Outlook) 2024-2030
... density, blogs, etc.) and off-page optimization (social media, guest posts, link building, link outreach, etc.). The global Search Engine Optimization(SEO) Outsourcing Service market size is projected to grow from US$ million in 2024 to US$ ... Read More
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Organizational Growth Market - Forecast to 2033 : Type (Strategic Growth, Operational Growth, Financial Growth, Market Expansion, Product Development, Customer Acquisition, Revenue Growth, Profit Growth, Employee Growth, Others), Product (Software Solutions, Consulting Services, Training Programs, Market Intelligence Tools, Customer Relationship Management Systems, Enterprise Resource Planning Systems, Business Analytics Tools, Performance Management Systems, Others), Services (Advisory Services, Implementation Services, Support Services, Outsourcing Services, Training and Development Services, Market Research Services, Customer Support Services, Others), Technology (Artificial Intelligence, Machine Learning, Big Data Analytics, Cloud Computing, Internet of Things, Blockchain, Robotic Process Automation, Augmented Reality, Virtual Reality, Others), Component (Software, Hardware, Services, Middleware, Network Infrastructure, Data Storage, Security Solutions, Communication Systems, Other
... Market Intelligence Tools, Customer Relationship Management Systems, Enterprise Resource Planning Systems, Business Analytics Tools, Performance Management Systems, Others), Services (Advisory Services, Implementation Services, Support Services, Outsourcing Services, Training and Development Services, Market Research Services, Customer ... Read More
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Consumer Marketing & Advertising 2025
... experiential marketing. Consumer marketing tactics are categorized into 60 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are ... Read More
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Decoding Heineken’s YouTube Advertising Strategy
... and Heineken 0.0. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Visual Storytelling, Social Interaction, Cultural Inclusivity and Celebrity Endorsement. Moreover, the report examines the ... Read More
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Game-Based Learning Market Report by Platform (Online, Offline), Revenue Type (Game Purchase, Advertising, and Others), End-User (K-12 Game-Based Learning, Higher Game-Based Learning), and Region 2024-2032
... in 2023. Looking forward, IMARC Group expects the market to reach US$ 71.7 Billion by 2032, exhibiting a growth rate (CAGR) of 15.8% during 2024-2032. The game-based learning market growth is primarily driven by the ... Read More
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Television Advertising Market Report by Service Type (Terrestrial, Multichannel, Online), Industry (Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, and Others), and Region 2024-2032
... US$ 235.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 322.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The growing sales of smart TVs, increasing ... Read More
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North America Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Country 2024-2032
... 2023. Looking forward, IMARC Group expects the market to reach US$ 560.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032. Advertising is a means of communication involved in promoting services, products ... Read More
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Mobile Value-Added Services (MVAS) Market Report by Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email and IM, Mobile Money, Mobile Advertising, Mobile Infotainment, and Others), Device Type (Mobile Phone, Tablet PC, Laptop or Data-Card, and Others), End-User (SMBS, Enterprises), Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others), and Region 2024-2032
... Tablet PC, Laptop or Data-Card, and Others), End-User (SMBS, Enterprises), Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others), and Region 2024-2032 The global mobile value-added services (MVAS) market size ... Read More
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Sports Marketing 2025
... Sports Marketing 2025 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2025 provides the most recent statistics and data available on the $400 billion sports marketplace. Read More
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2024 Global Nonelectric Signs And Displays, Including Trade Show Exhibits Products Markets (2030 Outlook)
... regionally and for 46 countries (Wharry Sharpe Research) The Global Products Markets Outlook reports provide product market size data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook ... Read More
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2024 Global Electric Signs And Displays, Including Scoreboards And Trade Show Exhibits Products Markets (2030 Outlook)
... market size data globally, regionally and for 46 countries (Wharry Sharpe Research) The Global Products Markets Outlook reports provide product market size data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), ... Read More
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Business-to-Business Marketing 2025
... e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, ... Read More
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Worldwide Project and Portfolio Management Software Market Shares, 2023: Strategic Planning, Adaptive Collaboration, and Evolving GenAI Drive Growth
... grew 13.3% to $6.5 billion in 2023 in current currency (compared with growth of 8.0% on updated numbers to $5.8 billion in 2022). We expect the market to grow at a five-year CAGR of 13.2% ... Read More
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Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing
... helm," remarked IDC industry analyst Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC, highlighting AI's transformative impact. "The MCM industry is experiencing robust growth fueled by ongoing AI innovation, first-party data ... Read More
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IDC PlanScape: CPaaS to Optimize Marketing
... customers. This calls for technology that is also easy to implement and scale (especially in cases of seasonal requirements) as well as affordable. These are features that belong to cloud-enabled communication services and solutions, also ... Read More
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Voice of the Customer — A Look at Metrics and KPIs
... surveys to include indirect and inferred feedback, utilizing a variety of metrics like CSAT, NPS, and CES to gauge customer experiences and the performance of products and services provided by an organization. Challenges include selecting ... Read More
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Roku Exchange Unlocks Access to Roku's Audience and Premium Media
... it offers media companies and brands and advertising agencies. As previously stated, the digital advertising ecosystem is complex, and IDC's point of view is that to maximize revenue for media publishers and brands alike, pain ... Read More
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Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing
... Gerry Murray, research director, Marketing Automation Technology research service at IDC. "By the end of 2024, all martech solutions will feature conversational or prompt-based user interfaces with capabilities for automating complex projects, processes, and campaigns. ... Read More
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Global Advertising Agencies - Industry Market Research Report
... the industry fared relatively well because of the proliferation of digital media, which has expanded agencies' access to their target audiences, despite COVID-19. Rising consumer spending and growing global economic activity have also caused demand ... Read More
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IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel
... opportunity for guest engagement is contextualized. Contextualization is key to presenting guests and travelers with targeted messaging and calls to action that are more likely to resonate because they are delivered to the right person, ... Read More
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