Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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Search Engine Optimization (SEO)
... 2030, growing at a CAGR of 8.3% over the analysis period 2024-2030. Desktop User, one of the segments analyzed in the report, is expected to record a 7.0% CAGR and reach US$76.9 Billion by the ... Read More
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Japan OOH And DOOH Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)
... Japan's robust commercial and industrial landscape positions it as a prominent market for OOH and DOOH advertising. Major urban centers, notably Kyoto, Tokyo, and Osaka, are rapidly adopting OOH/DOOH technology. These cities, characterized by their ... Read More
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Advertising Agencies in the UK - Industry Market Research Report
... consumer spending and strong growth in online advertising revenue have supported industry demand. Major sporting events have aided demand for TV advertising. However, the economic slump caused by the COVID-19 outbreak forced businesses to become ... Read More
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Marketing Investment Planner 2025 Executive Summary
... the marketing landscape, IDC’s 2025 Tech Marketing Spending Benchmark Survey equips CMOs with data-driven insights to recalibrate strategies, optimize investments, and stay ahead of emerging trends. Understanding how peers are using AI, budget allocations, customer ... Read More
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Telemarketing & Call Centers in the US - Industry Market Research Report
... operate as physical locations, many of the services offered can be provided remotely. So as the pandemic forced other companies to shutter their doors, at least temporarily, call centers easily adjusted their operations to accommodate; ... Read More
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Global Online Classified Ad Platform Market 2025-2029
... the online classified ad platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Endpoint Protection Marketing: An Exercise in Signal Processing
... messaging to stand out. Vendors should focus on value propositions that emphasize benefits like increased revenue and reduced overhead, rather than just costs. Decision modeling can help tailor messages to specific industries, ensuring they resonate ... Read More
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MarTech Market by Software Type (Marketing Automation (Email Marketing), AdTech, CDP, CEM (Customer Journey Orchestration), Content Management (Web Content Management), CRM, SEO Tools, Social Media Management (Influencer Marketing) - Global Forecast 2030
... social media to reach wider audiences, build brand awareness, and drive sales. This software streamlines content creation, scheduling, analytics, and engagement across multiple platforms, saving time and improving efficiency. The rise of influencer marketing and ... Read More
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Cheil Worldwide Inc (030000) - Financial and Strategic SWOT Analysis Review
... a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your ... Read More
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AVOD Services Market, By Content Type (Movies, TV Shows, Original Series, News, Sports, User-Generated Content (UGC)), By Platform Type (Standalone AVOD platforms, AVOD offerings within broader streaming services, AVOD-supported social media platforms), By Genre (Drama, Comedy, Action/Adventure, Horror/Thriller, Romance, Sci-Fi/Fantasy, Documentary, Animation), By Device (Mobile devices (smartphones, tablets), Desktop and laptops, Smart TVs, Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)), By Advertising Format (Pre-roll ads, Mid-roll ads, Post-roll ads, Banner ads, Interactive ads, Native ads), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)
... vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements. Market Dynamics: Increasing ... Read More
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Media Buying Agencies in the US - Industry Market Research Report
... a digital transformation, media buying agencies must specialize in online advertising to adapt to the changing media landscape. Many companies have been able to do this effectively. Nonetheless, inflation hit a fresh 40-year record in ... Read More
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Publicis Groupe SA - Company Profile and SWOT Analysis
... SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company. Key Highlights Publicis Groupe SA (Publicis or 'the company') is a provider of business transformation, communication, and marketing services. ... Read More
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Global Meetings, Incentives, Conventions, and Exhibitions (MICE) Market 2025-2029
... period. The report on the meetings, incentives, conventions, and exhibitions (MICE) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The ... Read More
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Digital Advertising Market Review, 2025
... advancements like AI. IDC's custom solutions team can develop a specific requirements model within your budgetary constraints. "AI and generative AI are revolutionizing digital advertising, driving efficiency, personalization, and innovation across platforms. Mobile in-app digital ... Read More
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Global Event Management Software Market 2025-2029
... management software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More
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Healthcare Digital Marketing Outsourcing Market Size, Share, and Outlook, 2025 Report- By Service (SEO, Social Media Marketing, Pay-Per-Click (PPC) Advertising, Content Marketing, Reputation Management, Others), By Type of Business (Healthcare Companies, Providers, Others), 2021-2032
... is poised to keep growing and presents potential growth opportunities for companies across the industry value chain. The comprehensive market research report presents 12-year historic and forecast data on Healthcare Digitaling Outsourcing segments across 22 ... Read More
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Free Ad-Supported Streaming Television Update and Impact in 2025
... cord-cutting. It also highlights the impact of FAST on live programming and the opportunities it presents for content creators, advertisers, and distributors. It further includes insights from Amagi and BCNEXXT, as leaders in FAST technology ... Read More
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2025 Global: Crustaceans, Molluscs And Other Aquatic Invertebrates And Seaweed, Otherwise Prepared Or Preserved Products-Manufacturing Forecast (2031) report
... Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. ... Read More
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Global Exhibition Organizing Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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TV Ad Spending Market, By Delivery Platform (Cable TV, Satellite TV, Others), By Time Slot (20 Seconds, 60 Seconds, and More than 60 Seconds), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... air commercials on broadcast and cable networks. As consumer behaviour evolves in the digital age, the effectiveness and ROI of TV ads continue to be a topic of interest and adaption for businesses aiming to ... Read More
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Open Source CRM Software Market, By Type (Operational CRM, Analytical CRM, Collaborative CRM, and Other types), By Deployment Mode (On-premises, Cloud-based, and Hybrid), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End-user Industry (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, and Others), By Application (Marketing, Sales, Customer service and support, and Others), By Component (Software and Services), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... CRMs provide a cost-effective alternative for managing relationships and interactions with customers. Some key benefits of open source CRMs include low upfront costs, flexibility to customize features as per business needs, and avoiding vendor lock-ins. ... Read More
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Location-based Advertising Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Emotion Analytics Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Healthcare Advertising Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Interactive Advertising Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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