Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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Graphic Film Market by Polymer (Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC)), Printing Technology, Film Type, End User, and Geography - Global Industry Analysis, Opportunities and Forecast up to 2030
... period. Graphic Film Overview A graphic film refers to a specialized type of film designed for various visual applications, combining functionality with aesthetic appeal. These films come in the form of adhesive, decorative, or protective ... Read More
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Advertising Agencies in Australia - Industry Market Research Report
... a challenging operating environment from the COVID-19 pandemic. Demand for advertising agency services slumped in response to the COVID-19 pandemic as negative business confidence and economic uncertainty prompted many businesses to tighten their marketing budgets. ... Read More
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Billboard & Outdoor Advertising in Canada - Industry Market Research Report
... steep decline in revenue during 2020 as COVID-19 pandemic-related disruptions hampered growth. However, in following years, a rebound in economic activity contributed to industry expansion as lockdowns and other business restrictions ended. Still, industry revenue ... Read More
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Speak Smarter, Connect Better: Generational Strategies for Modern Marketing and Consumer Communication
... fact: your message is only as strong as your audience's ability and willingness to receive it. Generational differences in platform engagement and sentiment highlight the critical need for segmentation in any communications strategy. Understanding which ... Read More
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Flexible Display Market Report by Display Type (OLED, LCD, Electronic Paper Display (EPD), and Others), Substrate Material (Glass, Plastic, and Others), Application (Smartphones and Tablets, Smart Wearables, Televisions and Digital Signage Systems, Personal Computers and Laptops, and Others), and Region 2025-2033
... The market is propelled by the rapidly increasing sales of smartphones, exponentially expanding product application in wearable devices, significant technological advancements in display technology, and constantly increasing demand for automotive displays. A flexible display is ... Read More
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Casino Management Systems Market Report by Component (Solution, Service), Application (Accounting, Security and Surveillance, Hotel and Hospitality Management, Analytics, Player Tracking, Digital Content Management, Marketing and Promotions), End User (Small and Medium Casinos, Large Casinos), and Region 2025-2033
... 2025-2033. The increasing legalization of gambling industry, rising demand for advanced security solutions in the casinos, and the growing utilization of CMS solutions to manage monetary transactions, are some of the key factors propelling the ... Read More
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Havas N.A. - Strategic SWOT Insights - A 360° Review of Opportunities, Challenges and Risk, Corporate and ESG Strategies, Competitive Intelligence and Operational KPI’s, and Recent Trends
... accessible overview of Havas N.A. 's business operations. It provides a detailed analysis of the company's strategic standing, as well as its position in the industry compared to competitors. The report includes several key features ... Read More
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Ipsos SA (IPS) - Financial and Strategic SWOT Analysis Review
... clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, ... Read More
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Global Sales Intelligence Market 2025-2029
... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More
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Global Printed Signage Materials Market: Analysis By Material Type (Plastic, Paper and Paperboard, Metal and Others), By Application (Banners and Posters, PoP Displays, Billboards, Flags and Backdrops, Fleet Graphics, Backlit Displays and Others), By End User (Retail, Entertainment, Transportation and Logistics, Healthcare, BFSI and Others), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2030
... acrylic, metal etc. One of the primary objectives driving growth of these materials in printed signage industry is to convey information, advertise products or services, enhance brand visibility, or provide directions to individuals. Signage serves ... Read More
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Promotional Products in the US - Industry Market Research Report
... the total number of businesses and corporate profit have fueled demand for promotional products since new businesses use them to generate consumer awareness and favorability around their brand. In 2020, the COVID-19 pandemic temporarily upturned ... Read More
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Unifying Creativity and Productivity: Key Takeaways from Canva Create 2025
... Visual Suite 2.0, Canva Sheets, and AI-driven tools like Magic Studio at scale. These innovations aim to streamline workflows, enhance collaboration, and democratize design. While Canva faces challenges in maintaining its focus on simplicity as ... Read More
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The Interpublic Group of Companies Inc (IPG) - Financial and Strategic SWOT Analysis Review
... bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you ... Read More
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Omnicom Group Inc (OMC) - Financial and Strategic SWOT Analysis Review
... a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your ... Read More
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Promotional Product Distribution in the UK - Industry Market Research Report
... challenging industry players who also have to navigate trading restrictions when importing promotional products from overseas. Companies in this industry distribute promotional products such as key chains, magnets and pens. The industry does not include ... Read More
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Advertising Agencies
... agencies include units of Interpublic and Omnicom; leading companies based outside the US include Dentsu and Hakuhodo DY Holdings (both based in Japan); and WPP (UK). COMPETITIVE LANDSCAPE Demand for advertising is driven by companies ... Read More
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Public Relations Services
... advertising holding companies, collectively known as the "Big Four" (Omnicom, Interpublic, WPP, and Publicis), also own top PR agencies, including Weber Shandwick (Interpublic), Burson Cohn & Wolf (BCW, owned by WPP), and FleishmanHillard (Omnicom), all ... Read More
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Frost Radar™: Digital Signage Solutions, 2025
... combine advanced functionality with operational simplicity. Successful providers distinguish themselves through vertical specialization rather than generic solutions. They develop deep understanding of specific operational environments, recognizing that a hospital's patient communication needs differ from a ... Read More
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Digital Advertising Agencies in the US - Industry Market Research Report
... advertising from the retail, financial services, automotive and telecommunication sectors has bolstered industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness ... Read More
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Advertising Agencies in the UK - Industry Market Research Report
... consumer spending and strong growth in online advertising revenue have supported industry demand. Major sporting events have aided demand for TV advertising. However, the economic slump caused by the COVID-19 outbreak forced businesses to become ... Read More
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Print Advertising Distribution in the US - Industry Market Research Report
... advertising has taken over. In 2020, COVID-19 exacerbated this trend, further pushing consumers to shop, work and socialize online. Additionally, the overall macroeconomic decline associated with the coronavirus led to reductions in consumer spending and ... Read More
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Sign & Banner Shops in the US - Industry Market Research Report
... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares. Read More
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Billboard & Outdoor Advertising in the US - Industry Market Research Report
... trends in advertising expenditure, which makes the industry sensitive to fluctuations in consumer spending, retail sales, corporate profit and overall economic conditions. Operators face competition from various advertising media, with the most significant competitor being ... Read More
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Direct Mail Advertising in the US - Industry Market Research Report
... doorsteps via post. Even so, increasing competition from digital advertising threatens the industry. Recent declines in advertising expenditure caused by the 2020 pandemic darkened the industry's prospects. These factors caused revenue to fall at a ... Read More
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Outdoor Advertising
... include Clear Channel Outdoor, Intersection Media Holdings, Lamar Advertising, and Outfront Media. Leading companies based outside the US include JCDecaux (France), Ströer (Germany), and Val Morgan (Australia). COMPETITIVE LANDSCAPE Demand for outdoor advertising is driven ... Read More
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