
Toys and Games Retail Market Summary, Competitive Analysis and Forecast, 2018-2027 (Global Almanac)
Description
Toys and Games Retail Market Summary, Competitive Analysis and Forecast, 2018-2027 (Global Almanac)
Summary
Global Toys & Games Retail industry profile provides top-line qualitative and quantitative summary information including: Market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
Key Highlights
- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
- All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation), and all currency conversions used in this report have been calculated using constant 2022 annual average exchange rates.
- The global toys & games market had total revenues of $115,521.5 million in 2022, representing a compound annual growth rate (CAGR) of 4.4% between 2017 and 2022.
- India’s continued economic growth has created an enlarged middle class with increased spending power, leaving more disposable income to spend on toys and games.
- Globally the Asia-Pacific region has by far the largest toys & games market, accounting for 35.9% of the global market value in 2022.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the global toys & games retail Market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global toys & games retail Market
- Leading company profiles reveal details of key toys & games retail Market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global toys & games retail Market with five year forecasts
- What was the size of the global toys & games retail Market by value in 2022?
- What will be the size of the global toys & games retail Market in 2027?
- What factors are affecting the strength of competition in the global toys & games retail Market?
- How has the Market performed over the last five years?
- How large is the global toys & games retail Market in relation to its regional counterparts?
Table of Contents
540 Pages
- 1 EXECUTIVE SUMMARY
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Geography segmentation
- 1.4. Competitive landscape
- 2 Introduction
- 2.1. What is this report about?
- 2.2. Who is the target reader?
- 2.3. How to use this report
- 2.4. Definitions
- 3 Global Toys & Games Retail
- 3.1. Market Overview
- 3.2. Market Data
- 3.3. Market Segmentation
- 3.4. Market outlook
- 3.5. Five forces analysis
- 4 Macroeconomic Indicators
- 4.1. Country data
- 5 Toys & Games Retail in Asia-Pacific
- 5.1. Market Overview
- 5.2. Market Data
- 5.3. Market Segmentation
- 5.4. Market outlook
- 5.5. Five forces analysis
- 6 Toys & Games Retail in Europe
- 6.1. Market Overview
- 6.2. Market Data
- 6.3. Market Segmentation
- 6.4. Market outlook
- 6.5. Five forces analysis
- 7 Macroeconomic Indicators
- 7.1. Country data
- 8 Toys & Games Retail in France
- 8.1. Market Overview
- 8.2. Market Data
- 8.3. Market Segmentation
- 8.4. Market outlook
- 8.5. Five forces analysis
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Toys & Games Retail in Germany
- 10.1. Market Overview
- 10.2. Market Data
- 10.3. Market Segmentation
- 10.4. Market outlook
- 10.5. Five forces analysis
- 11 Macroeconomic Indicators
- 11.1. Country data
- 12 Toys & Games Retail in Australia
- 12.1. Market Overview
- 12.2. Market Data
- 12.3. Market Segmentation
- 12.4. Market outlook
- 12.5. Five forces analysis
- 13 Macroeconomic Indicators
- 13.1. Country data
- 14 Toys & Games Retail in Brazil
- 14.1. Market Overview
- 14.2. Market Data
- 14.3. Market Segmentation
- 14.4. Market outlook
- 14.5. Five forces analysis
- 15 Macroeconomic Indicators
- 15.1. Country data
- 16 Toys & Games Retail in Canada
- 16.1. Market Overview
- 16.2. Market Data
- 16.3. Market Segmentation
- 16.4. Market outlook
- 16.5. Five forces analysis
- 17 Macroeconomic Indicators
- 17.1. Country data
- 18 Toys & Games Retail in China
- 18.1. Market Overview
- 18.2. Market Data
- 18.3. Market Segmentation
- 18.4. Market outlook
- 18.5. Five forces analysis
- 19 Macroeconomic Indicators
- 19.1. Country data
- 20 Toys & Games Retail in India
- 20.1. Market Overview
- 20.2. Market Data
- 20.3. Market Segmentation
- 20.4. Market outlook
- 20.5. Five forces analysis
- 21 Macroeconomic Indicators
- 21.1. Country data
- 22 Toys & Games Retail in Indonesia
- 22.1. Market Overview
- 22.2. Market Data
- 22.3. Market Segmentation
- 22.4. Market outlook
- 22.5. Five forces analysis
- 23 Macroeconomic Indicators
- 23.1. Country data
- 24 Toys & Games Retail in Italy
- 24.1. Market Overview
- 24.2. Market Data
- 24.3. Market Segmentation
- 24.4. Market outlook
- 24.5. Five forces analysis
- 25 Macroeconomic Indicators
- 25.1. Country data
- 26 Toys & Games Retail in Japan
- 26.1. Market Overview
- 26.2. Market Data
- 26.3. Market Segmentation
- 26.4. Market outlook
- 26.5. Five forces analysis
- 27 Macroeconomic Indicators
- 27.1. Country data
- 28 Toys & Games Retail in Mexico
- 28.1. Market Overview
- 28.2. Market Data
- 28.3. Market Segmentation
- 28.4. Market outlook
- 28.5. Five forces analysis
- 29 Macroeconomic Indicators
- 29.1. Country data
- 30 Toys & Games Retail in The Netherlands
- 30.1. Market Overview
- 30.2. Market Data
- 30.3. Market Segmentation
- 30.4. Market outlook
- 30.5. Five forces analysis
- 31 Macroeconomic Indicators
- 31.1. Country data
- 32 Toys & Games Retail in North America
- 32.1. Market Overview
- 32.2. Market Data
- 32.3. Market Segmentation
- 32.4. Market outlook
- 32.5. Five forces analysis
- 33 Toys & Games Retail in Russia
- 33.1. Market Overview
- 33.2. Market Data
- 33.3. Market Segmentation
- 33.4. Market outlook
- 33.5. Five forces analysis
- 34 Macroeconomic Indicators
- 34.1. Country data
- 35 Toys & Games Retail in Scandinavia
- 35.1. Market Overview
- 35.2. Market Data
- 35.3. Market Segmentation
- 35.4. Market outlook
- 35.5. Five forces analysis
- 36 Toys & Games Retail in Singapore
- 36.1. Market Overview
- 36.2. Market Data
- 36.3. Market Segmentation
- 36.4. Market outlook
- 36.5. Five forces analysis
- 37 Macroeconomic Indicators
- 37.1. Country data
- 38 Toys & Games Retail in South Africa
- 38.1. Market Overview
- 38.2. Market Data
- 38.3. Market Segmentation
- 38.4. Market outlook
- 38.5. Five forces analysis
- 39 Macroeconomic Indicators
- 39.1. Country data
- 40 Toys & Games Retail in South Korea
- 40.1. Market Overview
- 40.2. Market Data
- 40.3. Market Segmentation
- 40.4. Market outlook
- 40.5. Five forces analysis
- 41 Macroeconomic Indicators
- 41.1. Country data
- 42 Toys & Games Retail in Spain
- 42.1. Market Overview
- 42.2. Market Data
- 42.3. Market Segmentation
- 42.4. Market outlook
- 42.5. Five forces analysis
- 43 Macroeconomic Indicators
- 43.1. Country data
- 44 Toys & Games Retail in Turkey
- 44.1. Market Overview
- 44.2. Market Data
- 44.3. Market Segmentation
- 44.4. Market outlook
- 44.5. Five forces analysis
- 45 Macroeconomic Indicators
- 45.1. Country data
- 46 Toys & Games Retail in The United Kingdom
- 46.1. Market Overview
- 46.2. Market Data
- 46.3. Market Segmentation
- 46.4. Market outlook
- 46.5. Five forces analysis
- 47 Macroeconomic Indicators
- 47.1. Country data
- 48 Toys & Games Retail in The United States
- 48.1. Market Overview
- 48.2. Market Data
- 48.3. Market Segmentation
- 48.4. Market outlook
- 48.5. Five forces analysis
- 49 Macroeconomic Indicators
- 49.1. Country data
- 50 Company Profiles
- 50.1. Toys R Us Asia Ltd
- 50.2. CDiscount SA
- 50.3. Carrefour SA
- 50.4. myToys.de GmbH
- 50.5. Woolworths Group Limited
- 50.6. Wesfarmers Limited
- 50.7. Associated Retailers Ltd
- 50.8. Grupo BIG
- 50.9. Lojas Americanas SA
- 50.10. Magazine Luiza SA
- 50.11. Ri Happy Brinquedos Ltda.
- 50.12. Alibaba Group Holding Limited
- 50.13. JD.com Inc
- 50.14. Toonz Retail India Pvt Ltd
- 50.15. Flipkart Internet Pvt Ltd
- 50.16. PT. Matahari Putra Prima Tbk
- 50.17. Rakuten Group Inc
- 50.18. Coppel SA de CV
- 50.19. Organizacion Soriana SAB de CV
- 50.20. Koninklijke Jumbo BV
- 50.21. bol.com bv
- 50.22. Mirage Retail Group BV
- 50.23. Walmart Inc
- 50.24. Mastermind LP
- 50.25. Wildberries.ru
- 50.26. PJSC Detsky Mir
- 50.27. Lidl Dienstleistung GmbH & Co KG
- 50.28. Nille AS
- 50.29. Verkkokauppa.com Oyj
- 50.30. Hamleys of London Ltd
- 50.31. Lazada Group
- 50.32. Toy Zone
- 50.33. Shoprite Holdings Ltd
- 50.34. Lotte Shopping Co., Ltd.
- 50.35. Gwangju Shinsegae Co. Ltd.
- 50.36. El Corte Ingles SA
- 50.37. Toys R Us Ltd
- 50.38. Migros Ticaret AS
- 50.39. Smyths Toys Ltd
- 50.40. J Sainsbury plc
- 50.41. The Entertainer (Amersham) Ltd.
- 50.42. Amazon.com, Inc.
- 50.43. Target Corp
- 50.44. Lego AS
- 51 Appendix
- 51.1. Methodology
- 51.2. About MarketLine
- List of Tables
- Table 1: Global toys & games retail market value: $ billion, 2017-22
- Table 2: Global toys & games retail market geography segmentation: $ billion, 2022
- Table 3: Global toys & games retail market distribution: % share, by value, 2022
- Table 4: Global toys & games retail market value forecast: $ billion, 2022–27
- Table 5: Global size of population (million), 2018–22
- Table 6: Global gdp (constant 2005 prices, $ billion), 2018–22
- Table 7: Global gdp (current prices, $ billion), 2018–22
- Table 8: Global inflation, 2018–22
- Table 9: Global consumer price index (absolute), 2018–22
- Table 10: Global exchange rate, 2018–22
- Table 11: Asia-Pacific toys & games retail market value: $ billion, 2017-22
- Table 12: Asia–Pacific toys & games retail market geography segmentation: $ billion, 2022
- Table 13: Asia-Pacific toys & games retail market distribution: % share, by value, 2022
- Table 14: Asia-Pacific toys & games retail market value forecast: $ billion, 2022–27
- Table 15: Europe toys & games retail market value: $ billion, 2017-22
- Table 16: Europe toys & games retail market geography segmentation: $ billion, 2022
- Table 17: Europe toys & games retail market distribution: % share, by value, 2022
- Table 18: Europe toys & games retail market value forecast: $ billion, 2022–27
- Table 19: Europe size of population (million), 2018–22
- Table 20: Europe gdp (constant 2005 prices, $ billion), 2018–22
- Table 21: Europe gdp (current prices, $ billion), 2018–22
- Table 22: Europe inflation, 2018–22
- Table 23: Europe consumer price index (absolute), 2018–22
- Table 24: Europe exchange rate, 2018–22
- Table 25: France toys & games retail market value: $ million, 2017-22
- Table 26: France toys & games retail market geography segmentation: $ million, 2022
- Table 27: France toys & games retail market distribution: % share, by value, 2022
- Table 28: France toys & games retail market value forecast: $ million, 2022–27
- Table 29: France size of population (million), 2018–22
- Table 30: France gdp (constant 2005 prices, $ billion), 2018–22
- Table 31: France gdp (current prices, $ billion), 2018–22
- Table 32: France inflation, 2018–22
- Table 33: France consumer price index (absolute), 2018–22
- Table 34: France exchange rate, 2018–22
- Table 35: Germany toys & games retail market value: $ million, 2017-22
- Table 36: Germany toys & games retail market geography segmentation: $ million, 2022
- Table 37: Germany toys & games retail market distribution: % share, by value, 2022
- Table 38: Germany toys & games retail market value forecast: $ million, 2022–27
- Table 39: Germany size of population (million), 2018–22
- Table 40: Germany gdp (constant 2005 prices, $ billion), 2018–22
- Table 41: Germany gdp (current prices, $ billion), 2018–22
- Table 42: Germany inflation, 2018–22
- Table 43: Germany consumer price index (absolute), 2018–22
- Table 44: Germany exchange rate, 2018–22
- Table 45: Australia toys & games retail market value: $ million, 2017-22
- Table 46: Australia toys & games retail market geography segmentation: $ million, 2022
- Table 47: Australia toys & games retail market distribution: % share, by value, 2022
- Table 48: Australia toys & games retail market value forecast: $ million, 2022–27
- Table 49: Australia size of population (million), 2018–22
- Table 50: Australia gdp (constant 2005 prices, $ billion), 2018–22
- Table 51: Australia gdp (current prices, $ billion), 2018–22
- Table 52: Australia inflation, 2018–22
- Table 53: Australia consumer price index (absolute), 2018–22
- Table 54: Australia exchange rate, 2018–22
- Table 55: Brazil toys & games retail market value: $ million, 2017-22
- Table 56: Brazil toys & games retail market geography segmentation: $ million, 2022
- Table 57: Brazil toys & games retail market distribution: % share, by value, 2022
- Table 58: Brazil toys & games retail market value forecast: $ million, 2022–27
- Table 59: Brazil size of population (million), 2018–22
- Table 60: Brazil gdp (constant 2005 prices, $ billion), 2018–22
- Table 61: Brazil gdp (current prices, $ billion), 2018–22
- Table 62: Brazil inflation, 2018–22
- Table 63: Brazil consumer price index (absolute), 2018–22
- Table 64: Brazil exchange rate, 2018–22
- Table 65: Canada toys & games retail market value: $ million, 2017-22
- Table 66: Canada toys & games retail market geography segmentation: $ million, 2022
- Table 67: Canada toys & games retail market distribution: % share, by value, 2022
- Table 68: Canada toys & games retail market value forecast: $ million, 2022–27
- Table 69: Canada size of population (million), 2018–22
- Table 70: Canada gdp (constant 2005 prices, $ billion), 2018–22
- Table 71: Canada gdp (current prices, $ billion), 2018–22
- Table 72: Canada inflation, 2018–22
- Table 73: Canada consumer price index (absolute), 2018–22
- Table 74: Canada exchange rate, 2018–22
- Table 75: China toys & games retail market value: $ million, 2017-22
- Table 76: China toys & games retail market geography segmentation: $ million, 2022
- Table 77: China toys & games retail market distribution: % share, by value, 2022
- Table 78: China toys & games retail market value forecast: $ million, 2022–27
- Table 79: China size of population (million), 2018–22
- Table 80: China gdp (constant 2005 prices, $ billion), 2018–22
- Table 81: China gdp (current prices, $ billion), 2018–22
- Table 82: China inflation, 2018–22
- Table 83: China consumer price index (absolute), 2018–22
- Table 84: China exchange rate, 2018–22
- Table 85: India toys & games retail market value: $ million, 2017-22
- Table 86: India toys & games retail market geography segmentation: $ million, 2022
- Table 87: India toys & games retail market distribution: % share, by value, 2022
- Table 88: India toys & games retail market value forecast: $ million, 2022–27
- Table 89: India size of population (million), 2018–22
- Table 90: India gdp (constant 2005 prices, $ billion), 2018–22
- Table 91: India gdp (current prices, $ billion), 2018–22
- Table 92: India inflation, 2018–22
- Table 93: India consumer price index (absolute), 2018–22
- Table 94: India exchange rate, 2018–22
- Table 95: Indonesia toys & games retail market value: $ million, 2017-22
- Table 96: Indonesia toys & games retail market geography segmentation: $ million, 2022
- Table 97: Indonesia toys & games retail market distribution: % share, by value, 2022
- Table 98: Indonesia toys & games retail market value forecast: $ million, 2022–27
- Table 99: Indonesia size of population (million), 2018–22
- Table 100: Indonesia gdp (constant 2005 prices, $ billion), 2018–22
- Table 101: Indonesia gdp (current prices, $ billion), 2018–22
- Table 102: Indonesia inflation, 2018–22
- Table 103: Indonesia consumer price index (absolute), 2018–22
- Table 104: Indonesia exchange rate, 2018–22
- Table 105: Italy toys & games retail market value: $ million, 2017-22
- List of Figures
- Figure 1: Global toys & games retail market value: $ billion, 2017-22
- Figure 2: Global toys & games retail market geography segmentation: % share, by value, 2022
- Figure 3: Global toys & games retail market distribution: % share, by value, 2022
- Figure 4: Global toys & games retail market value forecast: $ billion, 2022–27
- Figure 5: Forces driving competition in the global toys & games retail market, 2022
- Figure 6: Drivers of buyer power in the global toys & games retail market, 2022
- Figure 7: Drivers of supplier power in the global toys & games retail market, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the global toys & games retail market, 2022
- Figure 9: Factors influencing the threat of substitutes in the global toys & games retail market, 2022
- Figure 10: Drivers of degree of rivalry in the global toys & games retail market, 2022
- Figure 11: Asia-Pacific toys & games retail market value: $ billion, 2017-22
- Figure 12: Asia–Pacific toys & games retail market geography segmentation: % share, by value, 2022
- Figure 13: Asia-Pacific toys & games retail market distribution: % share, by value, 2022
- Figure 14: Asia-Pacific toys & games retail market value forecast: $ billion, 2022–27
- Figure 15: Forces driving competition in the toys & games retail market in Asia-Pacific, 2022
- Figure 16: Drivers of buyer power in the toys & games retail market in Asia-Pacific, 2022
- Figure 17: Drivers of supplier power in the toys & games retail market in Asia-Pacific, 2022
- Figure 18: Factors influencing the likelihood of new entrants in the toys & games retail market in Asia-Pacific, 2022
- Figure 19: Factors influencing the threat of substitutes in the toys & games retail market in Asia-Pacific, 2022
- Figure 20: Drivers of degree of rivalry in the toys & games retail market in Asia-Pacific, 2022
- Figure 21: Europe toys & games retail market value: $ billion, 2017-22
- Figure 22: Europe toys & games retail market geography segmentation: % share, by value, 2022
- Figure 23: Europe toys & games retail market distribution: % share, by value, 2022
- Figure 24: Europe toys & games retail market value forecast: $ billion, 2022–27
- Figure 25: Forces driving competition in the toys & games retail market in Europe, 2022
- Figure 26: Drivers of buyer power in the toys & games retail market in Europe, 2022
- Figure 27: Drivers of supplier power in the toys & games retail market in Europe, 2022
- Figure 28: Factors influencing the likelihood of new entrants in the toys & games retail market in Europe, 2022
- Figure 29: Factors influencing the threat of substitutes in the toys & games retail market in Europe, 2022
- Figure 30: Drivers of degree of rivalry in the toys & games retail market in Europe, 2022
- Figure 31: France toys & games retail market value: $ million, 2017-22
- Figure 32: France toys & games retail market geography segmentation: % share, by value, 2022
- Figure 33: France toys & games retail market distribution: % share, by value, 2022
- Figure 34: France toys & games retail market value forecast: $ million, 2022–27
- Figure 35: Forces driving competition in the toys & games retail market in France, 2022
- Figure 36: Drivers of buyer power in the toys & games retail market in France, 2022
- Figure 37: Drivers of supplier power in the toys & games retail market in France, 2022
- Figure 38: Factors influencing the likelihood of new entrants in the toys & games retail market in France, 2022
- Figure 39: Factors influencing the threat of substitutes in the toys & games retail market in France, 2022
- Figure 40: Drivers of degree of rivalry in the toys & games retail market in France, 2022
- Figure 41: Germany toys & games retail market value: $ million, 2017-22
- Figure 42: Germany toys & games retail market geography segmentation: % share, by value, 2022
- Figure 43: Germany toys & games retail market distribution: % share, by value, 2022
- Figure 44: Germany toys & games retail market value forecast: $ million, 2022–27
- Figure 45: Forces driving competition in the toys & games retail market in Germany, 2022
- Figure 46: Drivers of buyer power in the toys & games retail market in Germany, 2022
- Figure 47: Drivers of supplier power in the toys & games retail market in Germany, 2022
- Figure 48: Factors influencing the likelihood of new entrants in the toys & games retail market in Germany, 2022
- Figure 49: Factors influencing the threat of substitutes in the toys & games retail market in Germany, 2022
- Figure 50: Drivers of degree of rivalry in the toys & games retail market in Germany, 2022
- Figure 51: Australia toys & games retail market value: $ million, 2017-22
- Figure 52: Australia toys & games retail market geography segmentation: % share, by value, 2022
- Figure 53: Australia toys & games retail market distribution: % share, by value, 2022
- Figure 54: Australia toys & games retail market value forecast: $ million, 2022–27
- Figure 55: Forces driving competition in the toys & games retail market in Australia, 2022
- Figure 56: Drivers of buyer power in the toys & games retail market in Australia, 2022
- Figure 57: Drivers of supplier power in the toys & games retail market in Australia, 2022
- Figure 58: Factors influencing the likelihood of new entrants in the toys & games retail market in Australia, 2022
- Figure 59: Factors influencing the threat of substitutes in the toys & games retail market in Australia, 2022
- Figure 60: Drivers of degree of rivalry in the toys & games retail market in Australia, 2022
- Figure 61: Brazil toys & games retail market value: $ million, 2017-22
- Figure 62: Brazil toys & games retail market geography segmentation: % share, by value, 2022
- Figure 63: Brazil toys & games retail market distribution: % share, by value, 2022
- Figure 64: Brazil toys & games retail market value forecast: $ million, 2022–27
- Figure 65: Forces driving competition in the toys & games retail market in Brazil, 2022
- Figure 66: Drivers of buyer power in the toys & games retail market in Brazil, 2022
- Figure 67: Drivers of supplier power in the toys & games retail market in Brazil, 2022
- Figure 68: Factors influencing the likelihood of new entrants in the toys & games retail market in Brazil, 2022
- Figure 69: Factors influencing the threat of substitutes in the toys & games retail market in Brazil, 2022
- Figure 70: Drivers of degree of rivalry in the toys & games retail market in Brazil, 2022
- Figure 71: Canada toys & games retail market value: $ million, 2017-22
- Figure 72: Canada toys & games retail market geography segmentation: % share, by value, 2022
- Figure 73: Canada toys & games retail market distribution: % share, by value, 2022
- Figure 74: Canada toys & games retail market value forecast: $ million, 2022–27
- Figure 75: Forces driving competition in the toys & games retail market in Canada, 2022
- Figure 76: Drivers of buyer power in the toys & games retail market in Canada, 2022
- Figure 77: Drivers of supplier power in the toys & games retail market in Canada, 2022
- Figure 78: Factors influencing the likelihood of new entrants in the toys & games retail market in Canada, 2022
- Figure 79: Factors influencing the threat of substitutes in the toys & games retail market in Canada, 2022
- Figure 80: Drivers of degree of rivalry in the toys & games retail market in Canada, 2022
- Figure 81: China toys & games retail market value: $ million, 2017-22
- Figure 82: China toys & games retail market geography segmentation: % share, by value, 2022
- Figure 83: China toys & games retail market distribution: % share, by value, 2022
- Figure 84: China toys & games retail market value forecast: $ million, 2022–27
- Figure 85: Forces driving competition in the toys & games retail market in China, 2022
- Figure 86: Drivers of buyer power in the toys & games retail market in China, 2022
- Figure 87: Drivers of supplier power in the toys & games retail market in China, 2022
- Figure 88: Factors influencing the likelihood of new entrants in the toys & games retail market in China, 2022
- Figure 89: Factors influencing the threat of substitutes in the toys & games retail market in China, 2022
- Figure 90: Drivers of degree of rivalry in the toys & games retail market in China, 2022
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