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Personal Hygiene in Turkey

Publisher MarketLine
Published Aug 28, 2025
Length 46 Pages
SKU # MTLN20572821

Description

Personal Hygiene in Turkey

Summary

Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Turkish personal hygiene market recorded revenues of $313.8 million in 2024, representing a compound annual growth rate (CAGR) of negative 5.0% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 1.3% between 2019-24, reaching a total of 449.0 million units in 2024.
  • The growth of the market contracted during the review period (2019-24), due to the most pronounced fall between 2021-22. This divergence was largely attributable to the sharp depreciation of the Turkish lira during the period, which eroded the value of sales when measured in global currency terms. However, the growth of the Turkish personal hygiene market during the forecast period is expected to be fueled by the rapid expansion of online retail, especially through platforms such as Trendyol, Hepsiburada, and Amazon.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts
Reasons to Buy
  • What was the size of the Turkey personal hygiene market by value in 2024?
  • What will be the size of the Turkey personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the Turkey personal hygiene market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Turkey's personal hygiene market?

Table of Contents

46 Pages
1. Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2. Market Overview
2.1. Market definition
2.2. Market analysis
3. Market Data
3.1. Market value
3.2. Market volume
4. Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5. Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6. Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7. Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Turkish personal hygiene market?
8. Company Profiles
8.1. Unilever Plc
8.2. Beiersdorf AG
8.3. Evyap Sabun Yag Gliserin San ve Tic AS
8.4. Colgate-Palmolive Co
9. Macroeconomic Indicators
9.1. Country data
10. Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey personal hygiene market value: $ million, 2019-24
Table 2: Turkey personal hygiene market volume: million units, 2019-24
Table 3: Turkey personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: Turkey personal hygiene market category segmentation: $ million, 2019-24
Table 5: Turkey personal hygiene market geography segmentation: $ million, 2024
Table 6: Turkey personal hygiene market distribution: % share, by value, 2024
Table 7: Turkey personal hygiene market value forecast: $ million, 2024-29
Table 8: Turkey personal hygiene market volume forecast: million units, 2024-29
Table 9: Turkey personal hygiene market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Beiersdorf AG: Key Facts
Table 14: Beiersdorf AG: Annual Financial Ratios
Table 15: Beiersdorf AG: Key Employees
Table 16: Evyap Sabun Yag Gliserin San ve Tic AS: Key Facts
Table 17: Evyap Sabun Yag Gliserin San ve Tic AS: Key Employees
Table 18: Colgate-Palmolive Co: Key Facts
Table 19: Colgate-Palmolive Co: Annual Financial Ratios
Table 20: Colgate-Palmolive Co: Key Employees
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Colgate-Palmolive Co: Key Employees Continued
Table 24: Turkey Size of Population (Million), 2020-24
Table 25: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 27: Turkey Inflation, 2020-24
Table 28: Turkey Consumer Price Index (Absolute), 2020-24
Table 29: Turkey Exchange Rate, 2019-24
List of Figures
Figure 1: Turkey personal hygiene market value: $ million, 2019-24
Figure 2: Turkey personal hygiene market volume: million units, 2019-24
Figure 3: Turkey personal hygiene market category segmentation: $ million, 2019-24
Figure 4: Turkey personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: Turkey personal hygiene market distribution: % share, by value, 2024
Figure 6: Turkey personal hygiene market value forecast: $ million, 2024-29
Figure 7: Turkey personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in Turkey, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in Turkey, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in Turkey, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2024
Figure 14: Turkey personal hygiene market share: % share, by value, 2024

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