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Personal Hygiene in South Korea

Publisher MarketLine
Published Aug 28, 2025
Length 44 Pages
SKU # MTLN20572784

Description

Personal Hygiene in South Korea

Summary

Personal Hygiene in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The South Korean personal hygiene market recorded revenues of $568.1 million in 2024, representing a compound annual growth rate (CAGR) of 2.6% between 2019-24.
  • Market consumption volume increased with a CAGR of 4.7% between 2019-24, reaching a total of 122.9 million units in 2024.
  • The South Korean personal hygiene market experienced significant growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to the Bank of Korea, net disposable income per household in South Korea increased to $44,635.1 in 2024, from $42,591.2 in 2019.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in South Korea
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in South Korea
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the South Korea personal hygiene market by value in 2024?
  • What will be the size of the South Korea personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the South Korea personal hygiene market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Korea's personal hygiene market?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the South Korean personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the South Korean personal hygiene market?
7.6. What have been the most significant developments in the South Korean personal hygiene market during 2024?
8 Company Profiles
8.1. LG Corp
8.2. Amorepacific Corp
8.3. Reckitt Benckiser Group Plc
8.4. Unilever Plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Korea personal hygiene market value: $ million, 2019-24
Table 2: South Korea personal hygiene market volume: million units, 2019-24
Table 3: South Korea personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: South Korea personal hygiene market category segmentation: $ million, 2019-24
Table 5: South Korea personal hygiene market geography segmentation: $ million, 2024
Table 6: South Korea personal hygiene market distribution: % share, by value, 2024
Table 7: South Korea personal hygiene market value forecast: $ million, 2024-29
Table 8: South Korea personal hygiene market volume forecast: million units, 2024-29
Table 9: South Korea personal hygiene market share: % share, by value, 2024
Table 10: LG Corp: Key Facts
Table 11: LG Corp: Annual Financial Ratios
Table 12: LG Corp: Key Employees
Table 13: Amorepacific Corp: Key Facts
Table 14: Amorepacific Corp: Annual Financial Ratios
Table 15: Amorepacific Corp: Key Employees
Table 16: Reckitt Benckiser Group Plc: Key Facts
Table 17: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 18: Reckitt Benckiser Group Plc: Key Employees
Table 19: Unilever Plc: Key Facts
Table 20: Unilever Plc: Annual Financial Ratios
Table 21: Unilever Plc: Key Employees
Table 22: South Korea Exchange Rate, 2019-24
List of Figures
Figure 1: South Korea personal hygiene market value: $ million, 2019-24
Figure 2: South Korea personal hygiene market volume: million units, 2019-24
Figure 3: South Korea personal hygiene market category segmentation: $ million, 2019-24
Figure 4: South Korea personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: South Korea personal hygiene market distribution: % share, by value, 2024
Figure 6: South Korea personal hygiene market value forecast: $ million, 2024-29
Figure 7: South Korea personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in South Korea, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in South Korea, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in South Korea, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in South Korea, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in South Korea, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in South Korea, 2024
Figure 14: South Korea personal hygiene market share: % share, by value, 2024

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