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Personal Hygiene in Singapore

Publisher MarketLine
Published Aug 28, 2025
Length 47 Pages
SKU # MTLN20572759

Description

Personal Hygiene in Singapore

Summary

Personal Hygiene in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Singaporean personal hygiene market recorded revenues of $199.7 million in 2024, representing a compound annual growth rate (CAGR) of 5.0% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.9% between 2019-24, reaching a total of 65.1 million units in 2024.
  • The Singaporean personal hygiene market experienced healthy growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to the Department of Statistics Singapore, personal disposable income grew by 7.6% on a year-on-year basis in Q2 of 2022, following the 8.0% increase in Q1 2022.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Singapore
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Singapore
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Singapore personal hygiene market with five year forecasts
Reasons to Buy
  • What was the size of the Singapore personal hygiene market by value in 2024?
  • What will be the size of the Singapore personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the Singapore personal hygiene market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Singapore's personal hygiene market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Singaporean personal hygiene market?
7.3. Which companies market shares have suffered during 2019-24?
7.4. What are the most popular brands in the Singaporean personal hygiene market?
8 Company Profiles
8.1. Unilever Plc
8.2. Reckitt Benckiser Group Plc
8.3. Lion Corp
8.4. Colgate-Palmolive Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Singapore personal hygiene market value: $ million, 2019-24
Table 2: Singapore personal hygiene market volume: million units, 2019-24
Table 3: Singapore personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: Singapore personal hygiene market category segmentation: $ million, 2019-24
Table 5: Singapore personal hygiene market geography segmentation: $ million, 2024
Table 6: Singapore personal hygiene market distribution: % share, by value, 2024
Table 7: Singapore personal hygiene market value forecast: $ million, 2024-29
Table 8: Singapore personal hygiene market volume forecast: million units, 2024-29
Table 9: Singapore personal hygiene market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Reckitt Benckiser Group Plc: Key Facts
Table 14: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 15: Reckitt Benckiser Group Plc: Key Employees
Table 16: Lion Corp: Key Facts
Table 17: Lion Corp: Annual Financial Ratios
Table 18: Lion Corp: Key Employees
Table 19: Colgate-Palmolive Co: Key Facts
Table 20: Colgate-Palmolive Co: Annual Financial Ratios
Table 21: Colgate-Palmolive Co: Key Employees
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Colgate-Palmolive Co: Key Employees Continued
Table 24: Colgate-Palmolive Co: Key Employees Continued
Table 25: Singapore Size of Population (Million), 2020-24
Table 26: Singapore Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 27: Singapore GDP (Current Prices, $ Billion), 2020-24
Table 28: Singapore Inflation, 2020-24
Table 29: Singapore Consumer Price Index (Absolute), 2020-24
Table 30: Singapore Exchange Rate, 2019-24
List of Figures
Figure 1: Singapore personal hygiene market value: $ million, 2019-24
Figure 2: Singapore personal hygiene market volume: million units, 2019-24
Figure 3: Singapore personal hygiene market category segmentation: $ million, 2019-24
Figure 4: Singapore personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: Singapore personal hygiene market distribution: % share, by value, 2024
Figure 6: Singapore personal hygiene market value forecast: $ million, 2024-29
Figure 7: Singapore personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in Singapore, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in Singapore, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in Singapore, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Singapore, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Singapore, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Singapore, 2024
Figure 14: Singapore personal hygiene market share: % share, by value, 2024

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