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Personal Hygiene in Japan

Publisher MarketLine
Published Aug 28, 2025
Length 49 Pages
SKU # MTLN20572684

Description

Personal Hygiene in Japan

Summary

Personal Hygiene in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Japanese personal hygiene market recorded revenues of $2,281.5 million in 2024, representing a negative compound annual growth rate (CAGR) of 4.0% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.0% between 2019-24, reaching a total of 347.5 million units in 2024.
  • The market contraction during the review period (2019-24) is attributed to the significant increase in the prolonged lockdowns, restricted social interactions, and the widespread adoption of remote working reduced grooming occasions and suppressed consumer demand for personal hygiene products such as anti-perspirants & deodorants. Additionally aging population has decreased the market growth.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Japan
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan personal hygiene market with five year forecasts
Reasons to Buy
  • What was the size of the Japan personal hygiene market by value in 2024?
  • What will be the size of the Japan personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the Japan personal hygiene market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's personal hygiene market?

Table of Contents

49 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Japanese personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Japanese personal hygiene market?
7.6. What have been the most significant developments in the Japanese personal hygiene market during 2024?
8 Company Profiles
8.1. Kao Corp
8.2. Unilever Plc
8.3. Lion Corp
8.4. Kracie Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan personal hygiene market value: $ million, 2019-24
Table 2: Japan personal hygiene market volume: million units, 2019-24
Table 3: Japan personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: Japan personal hygiene market category segmentation: $ million, 2019-24
Table 5: Japan personal hygiene market geography segmentation: $ million, 2024
Table 6: Japan personal hygiene market distribution: % share, by value, 2024
Table 7: Japan personal hygiene market value forecast: $ million, 2024-29
Table 8: Japan personal hygiene market volume forecast: million units, 2024-29
Table 9: Japan personal hygiene market share: % share, by value, 2024
Table 10: Kao Corp: Key Facts
Table 11: Kao Corp: Annual Financial Ratios
Table 12: Kao Corp: Key Employees
Table 13: Kao Corp: Key Employees Continued
Table 14: Unilever Plc: Key Facts
Table 15: Unilever Plc: Annual Financial Ratios
Table 16: Unilever Plc: Key Employees
Table 17: Lion Corp: Key Facts
Table 18: Lion Corp: Annual Financial Ratios
Table 19: Lion Corp: Key Employees
Table 20: Kracie Ltd: Key Facts
Table 21: Kracie Ltd: Key Employees
Table 22: Japan Size of Population (Million), 2020-24
Table 23: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Japan GDP (Current Prices, $ Billion), 2020-24
Table 25: Japan Inflation, 2020-24
Table 26: Japan Consumer Price Index (Absolute), 2020-24
Table 27: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan personal hygiene market value: $ million, 2019-24
Figure 2: Japan personal hygiene market volume: million units, 2019-24
Figure 3: Japan personal hygiene market category segmentation: $ million, 2019-24
Figure 4: Japan personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: Japan personal hygiene market distribution: % share, by value, 2024
Figure 6: Japan personal hygiene market value forecast: $ million, 2024-29
Figure 7: Japan personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in Japan, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in Japan, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in Japan, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Japan, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Japan, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Japan, 2024
Figure 14: Japan personal hygiene market share: % share, by value, 2024

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