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Personal Hygiene in Italy

Publisher MarketLine
Published Aug 28, 2025
Length 43 Pages
SKU # MTLN20572672

Description

Personal Hygiene in Italy

Summary

Personal Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Italian personal hygiene market recorded revenues of $1,680.7 million in 2024, representing a compound annual growth rate (CAGR) of 4.5% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.9% between 2019-24, reaching a total of 466.8 million units in 2024.
  • The Italian personal hygiene market experienced healthy growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to Eurostat, net disposable income per household in Italy increased to $52,629.1 in 2024, from $47,390.9 in 2019.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Italy
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Italy personal hygiene market by value in 2024?
  • What will be the size of the Italy personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the Italy personal hygiene market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's personal hygiene market?

Table of Contents

43 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Italian personal hygiene market?
7.6. What have been the most significant developments in the Italian personal hygiene market during 2024?
8 Company Profiles
8.1. Unilever Plc
8.2. Bolton Group Srl
8.3. Beiersdorf AG
8.4. Henkel AG & Co KGaA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy personal hygiene market value: $ million, 2019-24
Table 2: Italy personal hygiene market volume: million units, 2019-24
Table 3: Italy personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: Italy personal hygiene market category segmentation: $ million, 2019-24
Table 5: Italy personal hygiene market geography segmentation: $ million, 2024
Table 6: Italy personal hygiene market distribution: % share, by value, 2024
Table 7: Italy personal hygiene market value forecast: $ million, 2024-29
Table 8: Italy personal hygiene market volume forecast: million units, 2024-29
Table 9: Italy personal hygiene market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Bolton Group Srl: Key Facts
Table 14: Beiersdorf AG: Key Facts
Table 15: Beiersdorf AG: Annual Financial Ratios
Table 16: Beiersdorf AG: Key Employees
Table 17: Henkel AG & Co KGaA: Key Facts
Table 18: Henkel AG & Co KGaA: Annual Financial Ratios
Table 19: Henkel AG & Co KGaA: Key Employees
Table 20: Italy Size of Population (Million), 2020-24
Table 21: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: Italy GDP (Current Prices, $ Billion), 2020-24
Table 23: Italy Inflation, 2020-24
Table 24: Italy Consumer Price Index (Absolute), 2020-24
Table 25: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy personal hygiene market value: $ million, 2019-24
Figure 2: Italy personal hygiene market volume: million units, 2019-24
Figure 3: Italy personal hygiene market category segmentation: $ million, 2019-24
Figure 4: Italy personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: Italy personal hygiene market distribution: % share, by value, 2024
Figure 6: Italy personal hygiene market value forecast: $ million, 2024-29
Figure 7: Italy personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in Italy, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in Italy, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Italy, 2024
Figure 14: Italy personal hygiene market share: % share, by value, 2024

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