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Personal Hygiene in Germany

Publisher MarketLine
Published Aug 28, 2025
Length 44 Pages
SKU # MTLN20572624

Description

Personal Hygiene in Germany

Summary

Personal Hygiene in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The German personal hygiene market recorded revenues of $2,908.3 million in 2024, representing a compound annual growth rate (CAGR) of 4.2% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.0% between 2019-24, reaching a total of 1,114.3 million units in 2024.
  • The German personal hygiene market experienced healthy growth during the review period (2019-24), driven by higher consumer focus on hygiene, demand for natural and premium products, and the rise of online sales. This was further supported by an increase in net household disposable income, which rose by 4.0% in 2024 compared with the previous year, as per Eurostat.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Germany
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Germany personal hygiene market by value in 2024?
  • What will be the size of the Germany personal hygiene market in 2029?
  • What factors are affecting the strength of competition in the Germany personal hygiene market?
  • How has the market performed over the last five years?
  • How large is Germany’s personal hygiene market in relation to its regional counterparts?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the German personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the German personal hygiene market?
8 Company Profiles
8.1. Unilever Plc
8.2. Beiersdorf AG
8.3. Henkel AG & Co KGaA
8.4. Coty Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Germany personal hygiene market value: $ million, 2019-24
Table 2: Germany personal hygiene market volume: million units, 2019-24
Table 3: Germany personal hygiene market category segmentation: % share, by value, 2019-24
Table 4: Germany personal hygiene market category segmentation: $ million, 2019-24
Table 5: Germany personal hygiene market geography segmentation: $ million, 2024
Table 6: Germany personal hygiene market distribution: % share, by value, 2024
Table 7: Germany personal hygiene market value forecast: $ million, 2024-29
Table 8: Germany personal hygiene market volume forecast: million units, 2024-29
Table 9: Germany personal hygiene market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Beiersdorf AG: Key Facts
Table 14: Beiersdorf AG: Annual Financial Ratios
Table 15: Beiersdorf AG: Key Employees
Table 16: Henkel AG & Co KGaA: Key Facts
Table 17: Henkel AG & Co KGaA: Annual Financial Ratios
Table 18: Henkel AG & Co KGaA: Key Employees
Table 19: Coty Inc: Key Facts
Table 20: Coty Inc: Annual Financial Ratios
Table 21: Coty Inc: Key Employees
Table 22: Germany Size of Population (Million), 2020-24
Table 23: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Germany GDP (Current Prices, $ Billion), 2020-24
Table 25: Germany Inflation, 2020-24
Table 26: Germany Consumer Price Index (Absolute), 2020-24
Table 27: Germany Exchange Rate, 2019-24
List of Figures
Figure 1: Germany personal hygiene market value: $ million, 2019-24
Figure 2: Germany personal hygiene market volume: million units, 2019-24
Figure 3: Germany personal hygiene market category segmentation: $ million, 2019-24
Figure 4: Germany personal hygiene market geography segmentation: % share, by value, 2024
Figure 5: Germany personal hygiene market distribution: % share, by value, 2024
Figure 6: Germany personal hygiene market value forecast: $ million, 2024-29
Figure 7: Germany personal hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the personal hygiene market in Germany, 2024
Figure 9: Drivers of buyer power in the personal hygiene market in Germany, 2024
Figure 10: Drivers of supplier power in the personal hygiene market in Germany, 2024
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Germany, 2024
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Germany, 2024
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Germany, 2024
Figure 14: Germany personal hygiene market share: % share, by value, 2024

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