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Online Retail in Turkey

Publisher MarketLine
Published Sep 06, 2024
Length 39 Pages
SKU # MTLN19275911

Description

Online Retail in Turkey


Summary

Online Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
  • The Turkish online retail sector recorded revenues of $17.3 billion in 2023, representing a compound annual growth rate (CAGR) of 22.9% between 2018 and 2023.
  • The apparel retail segment accounted for the sector's largest proportion in 2023, with total revenues of $6.1 billion, equivalent to 35.4% of the sector's overall value.
  • Rising consumer confidence is a key driver for the online retail sector, as it encourages consumers to spend more on a wide range of products that enhance their convenience and lifestyle. According to the Organisation for Economic Co-operation and Development (OECD), the consumer confidence index in Turkey reached 99.8 in May 2023, up from 96.2 in November 2022.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Turkey
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey online retail market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Turkey online retail market by value in 2023?
  • What will be the size of the Turkey online retail market in 2028?
  • What factors are affecting the strength of competition in the Turkey online retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's online retail market?

Table of Contents

39 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the leading players follow?
8 Company Profiles
8.1. LC Waikiki Magazacilik Hizmetleri Ticaret AS
8.2. Vatan Bilgisayar San ve Tic AS
8.3. Akakce Bilgi Teknolojileri Sanayi ve Ticaret AS
8.4. D-Market Elektronik Hizmetler Tic AS
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Related MarketLine research
10.3. About MarketLine
List of Tables
Table 1: Turkey online retail sector value: $ million, 2018-23
Table 2: Turkey online retail sector category segmentation: % share, by value, 2018-2023
Table 3: Turkey online retail sector category segmentation: $ million, 2018-2023
Table 4: Turkey online retail sector geography segmentation: $ million, 2023
Table 5: Turkey online retail sector distribution: % share, by value, 2023
Table 6: Turkey online retail sector value forecast: $ million, 2023-28
Table 7: LC Waikiki Magazacilik Hizmetleri Ticaret AS: key facts
Table 8: LC Waikiki Magazacilik Hizmetleri Ticaret AS: Key Employees
Table 9: Vatan Bilgisayar San ve Tic AS: key facts
Table 10: Vatan Bilgisayar San ve Tic AS: Key Employees
Table 11: Akakce Bilgi Teknolojileri Sanayi ve Ticaret AS: key facts
Table 12: D-Market Elektronik Hizmetler Tic AS: key facts
Table 13: D-Market Elektronik Hizmetler Tic AS: Annual Financial Ratios
Table 14: D-Market Elektronik Hizmetler Tic AS: Key Employees
Table 15: Turkey size of population (million), 2019-23
Table 16: Turkey real gdp (constant 2010 prices, $ billion), 2019-23
Table 17: Turkey gdp (current prices, $ billion), 2019-23
Table 18: Turkey inflation, 2019-23
Table 19: Turkey consumer price index (absolute), 2019-23
Table 20: Turkey exchange rate, 2018-23
List of Figures
Figure 1: Turkey online retail sector value: $ million, 2018-23
Figure 2: Turkey online retail sector category segmentation: $ million, 2018-2023
Figure 3: Turkey online retail sector geography segmentation: % share, by value, 2023
Figure 4: Turkey online retail sector distribution: % share, by value, 2023
Figure 5: Turkey online retail sector value forecast: $ million, 2023-28
Figure 6: Forces driving competition in the online retail sector in Turkey, 2023
Figure 7: Drivers of buyer power in the online retail sector in Turkey, 2023
Figure 8: Drivers of supplier power in the online retail sector in Turkey, 2023
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Turkey, 2023
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Turkey, 2023
Figure 11: Drivers of degree of rivalry in the online retail sector in Turkey, 2023

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