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Online Retail in Sweden

Publisher MarketLine
Published Oct 30, 2025
Length 46 Pages
SKU # MTLN20768397

Description

Online Retail in Sweden

Summary

Online Retail in Sweden industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The online retail sector is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
  • The Swedish online retail sector recorded revenues of $9.4 billion in 2024, representing a compound annual growth rate (CAGR) of 5.2% between 2019 and 2024.
  • The electrical & electronics retail segment accounted for the sector's largest proportion in 2024, with total revenues of $2.8 billion, equivalent to 29.9% of the sector's overall value.
  • Sweden accounted for a 2.2% share of the European online retail sector in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Sweden
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Sweden
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Sweden online retail market with five year forecasts
Reasons to Buy
  • What was the size of the Sweden online retail market by value in 2024?
  • What will be the size of the Sweden online retail market in 2029?
  • What factors are affecting the strength of competition in the Sweden online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Sweden's online retail market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the sector?
8 Company Profiles
8.1. Komplett Group
8.2. BHG Group AB
8.3. Elgiganten AB
8.4. Zalando SE
8.5. H & M Hennes & Mauritz AB
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Sweden online retail sector value: $ million, 2019-24
Table 2: Sweden online retail sector category segmentation: % share, by value, 2019-24
Table 3: Sweden online retail sector category segmentation: $ million, 2019-24
Table 4: Sweden online retail sector geography segmentation: $ million, 2024
Table 5: Sweden online retail sector distribution: % share, by value, 2024
Table 6: Sweden online retail sector value forecast: $ million, 2024-29
Table 7: Komplett Group: Key Facts
Table 8: Komplett Group: Annual Financial Ratios
Table 9: Komplett Group: Key Employees
Table 10: BHG Group AB: Key Facts
Table 11: BHG Group AB: Annual Financial Ratios
Table 12: BHG Group AB: Key Employees
Table 13: Elgiganten AB: Key Facts
Table 14: Zalando SE: Key Facts
Table 15: Zalando SE: Annual Financial Ratios
Table 16: Zalando SE: Key Employees
Table 17: H & M Hennes & Mauritz AB: Key Facts
Table 18: H & M Hennes & Mauritz AB: Annual Financial Ratios
Table 19: H & M Hennes & Mauritz AB: Key Employees
Table 20: H & M Hennes & Mauritz AB: Key Employees Continued
Table 21: Sweden Size of Population (Million), 2020-24
Table 22: Sweden Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Sweden GDP (Current Prices, $ Billion), 2020-24
Table 24: Sweden Inflation, 2020-24
Table 25: Sweden Consumer Price Index (Absolute), 2020-24
Table 26: Sweden Exchange Rate, 2019-24
List of Figures
Figure 1: Sweden online retail sector value: $ million, 2019-24
Figure 2: Sweden online retail sector category segmentation: $ million, 2019-24
Figure 3: Sweden online retail sector geography segmentation: % share, by value, 2024
Figure 4: Sweden online retail sector distribution: % share, by value, 2024
Figure 5: Sweden online retail sector value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the online retail sector in Sweden, 2024
Figure 7: Drivers of buyer power in the online retail sector in Sweden, 2024
Figure 8: Drivers of supplier power in the online retail sector in Sweden, 2024
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Sweden, 2024
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Sweden, 2024
Figure 11: Drivers of degree of rivalry in the online retail sector in Sweden, 2024

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