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Online Retail in South Africa

Publisher MarketLine
Published Oct 30, 2025
Length 41 Pages
SKU # MTLN20768068

Description

Online Retail in South Africa

Summary

Online Retail in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The online retail sector is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
  • The South African online retail sector recorded revenues of $3.5 billion in 2024, representing a compound annual growth rate (CAGR) of 24.2% between 2019 and 2024.
  • The apparel retail segment accounted for the sector's largest proportion in 2024, with total revenues of $1.2 billion, equivalent to 34.9% of the sector's overall value.
  • South Africa accounted for a 12.5% share of the Middle East & African online retail sector in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in South Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in South Africa
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa online retail market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the South Africa online retail market by value in 2024?
  • What will be the size of the South Africa online retail market in 2029?
  • What factors are affecting the strength of competition in the South Africa online retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in South Africa's online retail market?

Table of Contents

41 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the major challenges in the sector?
8 Company Profiles
8.1. Pick n Pay Stores Ltd
8.2. Cashbuild Ltd
8.3. Mr. Price Group Ltd
8.4. Truworths Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Africa online retail sector value: $ million, 2019-24
Table 2: South Africa online retail sector category segmentation: % share, by value, 2019-24
Table 3: South Africa online retail sector category segmentation: $ million, 2019-24
Table 4: South Africa online retail sector geography segmentation: $ million, 2024
Table 5: South Africa online retail sector distribution: % share, by value, 2024
Table 6: South Africa online retail sector value forecast: $ million, 2024-29
Table 7: Pick n Pay Stores Ltd: Key Facts
Table 8: Pick n Pay Stores Ltd: Annual Financial Ratios
Table 9: Pick n Pay Stores Ltd: Key Employees
Table 10: Cashbuild Ltd: Key Facts
Table 11: Cashbuild Ltd: Annual Financial Ratios
Table 12: Cashbuild Ltd: Key Employees
Table 13: Mr. Price Group Ltd: Key Facts
Table 14: Mr. Price Group Ltd: Annual Financial Ratios
Table 15: Mr. Price Group Ltd: Key Employees
Table 16: Truworths Ltd: Key Facts
Table 17: Truworths Ltd: Key Employees
Table 18: South Africa Size of Population (Million), 2020-23
Table 19: South Africa Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: South Africa GDP (Current Prices, $ Billion), 2020-24
Table 21: South Africa Inflation, 2020-23
Table 22: South Africa Consumer Price Index (Absolute), 2020-24
Table 23: South Africa Exchange Rate, 2019-24
List of Figures
Figure 1: South Africa online retail sector value: $ million, 2019-24
Figure 2: South Africa online retail sector category segmentation: $ million, 2019-24
Figure 3: South Africa online retail sector geography segmentation: % share, by value, 2024
Figure 4: South Africa online retail sector distribution: % share, by value, 2024
Figure 5: South Africa online retail sector value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the online retail sector in South Africa, 2024
Figure 7: Drivers of buyer power in the online retail sector in South Africa, 2024
Figure 8: Drivers of supplier power in the online retail sector in South Africa, 2024
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in South Africa, 2024
Figure 10: Factors influencing the threat of substitutes in the online retail sector in South Africa, 2024
Figure 11: Drivers of degree of rivalry in the online retail sector in South Africa, 2024

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