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Online Retail in Germany

Publisher MarketLine
Published Oct 30, 2025
Length 42 Pages
SKU # MTLN20768334

Description

Online Retail in Germany

Summary

Online Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The online retail sector is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
  • The German online retail sector recorded revenues of $76.6 billion in 2024, representing a compound annual growth rate (CAGR) of 4.8% between 2019 and 2024.
  • The electrical & electronics retail segment accounted for the sector's largest proportion in 2024, with total revenues of $24.6 billion, equivalent to 32.1% of the sector's overall value.
  • Germany accounted for a 17.7% share of the European online retail sector in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Germany
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany online retail market with five year forecasts
Reasons to Buy
  • What was the size of the Germany online retail market by value in 2024?
  • What will be the size of the Germany online retail market in 2029?
  • What factors are affecting the strength of competition in the Germany online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Germany's online retail market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the sector?
8 Company Profiles
8.1. Amazon.com Inc
8.2. Zalando SE
8.3. MediaMarktSaturn Retail Group GmbH
8.4. Otto GmbH & Co KG
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Germany online retail sector value: $ million, 2019-24
Table 2: Germany online retail sector category segmentation: % share, by value, 2019-24
Table 3: Germany online retail sector category segmentation: $ million, 2019-24
Table 4: Germany online retail sector geography segmentation: $ million, 2024
Table 5: Germany online retail sector distribution: % share, by value, 2024
Table 6: Germany online retail sector value forecast: $ million, 2024-29
Table 7: Amazon.com Inc: Key Facts
Table 8: Amazon.com Inc: Annual Financial Ratios
Table 9: Amazon.com Inc: Key Employees
Table 10: Zalando SE: Key Facts
Table 11: Zalando SE: Annual Financial Ratios
Table 12: Zalando SE: Key Employees
Table 13: MediaMarktSaturn Retail Group GmbH: Key Facts
Table 14: MediaMarktSaturn Retail Group GmbH: Key Employees
Table 15: Otto GmbH & Co KG: Key Facts
Table 16: Otto GmbH & Co KG: Key Employees
Table 17: Germany Size of Population (Million), 2020-24
Table 18: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 19: Germany GDP (Current Prices, $ Billion), 2020-24
Table 20: Germany Inflation, 2020-24
Table 21: Germany Consumer Price Index (Absolute), 2020-24
Table 22: Germany Exchange Rate, 2019-24
List of Figures
Figure 1: Germany online retail sector value: $ million, 2019-24
Figure 2: Germany online retail sector category segmentation: $ million, 2019-24
Figure 3: Germany online retail sector geography segmentation: % share, by value, 2024
Figure 4: Germany online retail sector distribution: % share, by value, 2024
Figure 5: Germany online retail sector value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the online retail sector in Germany, 2024
Figure 7: Drivers of buyer power in the online retail sector in Germany, 2024
Figure 8: Drivers of supplier power in the online retail sector in Germany, 2024
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Germany, 2024
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Germany, 2024
Figure 11: Drivers of degree of rivalry in the online retail sector in Germany, 2024

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