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North America (NAFTA) Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

Publisher MarketLine
Published Jun 30, 2023
Length 84 Pages
SKU # MTLN18095207

Description

North America (NAFTA) Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027


Summary

The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $206,494.8 million in 2022.The Mexico was the fastest growing country, with a CAGR of 18.4% over the 2018-22 period.
  • Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $192,700.0 million in 2022. This was followed by Canada and Mexico, with a value of $10,511.1 and $3,283.7 million, respectively.
  • The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $223,589.4 million in 2027, followed by Canada and Mexico with expected values of $12,953.5 and $5,065.9 million, respectively.
    • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA digital advertising market
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA digital advertising market
    • Leading company profiles reveal details of key digital advertising market players’ NAFTA operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA digital advertising market with five year forecasts
    • Compares data from the US, Canada and Mexico, alongside individual chapters on each country
    Reasons to Buy
    • What was the size of the NAFTA digital advertising market by value in 2022?
    • What will be the size of the NAFTA digital advertising market in 2027?
    • What factors are affecting the strength of competition in the NAFTA digital advertising market?
    • How has the market performed over the last five years?
    • What are the main segments that make up the NAFTA digital advertising market?

    Table of Contents

    84 Pages
    1 Introduction
    1.1. What is this report about?
    1.2. Who is the target reader?
    1.3. How to use this report
    1.4. Definitions
    2 NAFTA Digital Advertising
    2.1. Industry Outlook
    3 Digital Advertising in Canada
    3.1. Market Overview
    3.2. Market Data
    3.3. Market Segmentation
    3.4. Market outlook
    3.5. Five forces analysis
    4 Macroeconomic Indicators
    4.1. Country data
    5 Digital Advertising in Mexico
    5.1. Market Overview
    5.2. Market Data
    5.3. Market Segmentation
    5.4. Market outlook
    5.5. Five forces analysis
    6 Macroeconomic Indicators
    6.1. Country data
    7 Digital Advertising in The United States
    7.1. Market Overview
    7.2. Market Data
    7.3. Market Segmentation
    7.4. Market outlook
    7.5. Five forces analysis
    8 Macroeconomic Indicators
    8.1. Country data
    9 Company Profiles
    9.1. Alphabet Inc
    9.2. Meta Platforms, Inc.
    9.3. Amazon.com, Inc.
    9.4. Microsoft Corporation
    9.5. Mercado Latino Inc
    10 Appendix
    10.1. Methodology
    10.2. About MarketLine
    List of Tables
    Table 1: NAFTA countries digital advertising industry, revenue ($m), 2018-27
    Table 2: NAFTA countries digital advertising industry, revenue ($m), 2018-22
    Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2022-27
    Table 4: Canada digital advertising market value: $ million, 2017-22
    Table 5: Canada digital advertising market category segmentation: % share, by value, 2017-2022
    Table 6: Canada digital advertising market category segmentation: $ million, 2017-2022
    Table 7: Canada digital advertising market geography segmentation: $ million, 2022
    Table 8: Canada digital advertising market value forecast: $ million, 2022-27
    Table 9: Canada size of population (million), 2018-22
    Table 10: Canada gdp (constant 2005 prices, $ billion), 2018-22
    Table 11: Canada gdp (current prices, $ billion), 2018-22
    Table 12: Canada inflation, 2018-22
    Table 13: Canada consumer price index (absolute), 2018-22
    Table 14: Canada exchange rate, 2018-22
    Table 15: Mexico digital advertising market value: $ million, 2017-22
    Table 16: Mexico digital advertising market category segmentation: % share, by value, 2017-2022
    Table 17: Mexico digital advertising market category segmentation: $ million, 2017-2022
    Table 18: Mexico digital advertising market geography segmentation: $ million, 2022
    Table 19: Mexico digital advertising market value forecast: $ million, 2022-27
    Table 20: Mexico size of population (million), 2018-22
    Table 21: Mexico gdp (constant 2005 prices, $ billion), 2018-22
    Table 22: Mexico gdp (current prices, $ billion), 2018-22
    Table 23: Mexico inflation, 2018-22
    Table 24: Mexico consumer price index (absolute), 2018-22
    Table 25: Mexico exchange rate, 2018-22
    Table 26: United States digital advertising market value: $ million, 2017-22
    Table 27: United States digital advertising market category segmentation: % share, by value, 2017-2022
    Table 28: United States digital advertising market category segmentation: $ million, 2017-2022
    Table 29: United States digital advertising market geography segmentation: $ million, 2022
    Table 30: United States digital advertising market value forecast: $ million, 2022-27
    Table 31: United States size of population (million), 2018-22
    Table 32: United States gdp (constant 2005 prices, $ billion), 2018-22
    Table 33: United States gdp (current prices, $ billion), 2018-22
    Table 34: United States inflation, 2018-22
    Table 35: United States consumer price index (absolute), 2018-22
    Table 36: United States exchange rate, 2018-22
    Table 37: Alphabet Inc: key facts
    Table 38: Alphabet Inc: Annual Financial Ratios
    Table 39: Alphabet Inc: Key Employees
    Table 40: Meta Platforms, Inc.: key facts
    Table 41: Meta Platforms, Inc.: Annual Financial Ratios
    Table 42: Meta Platforms, Inc.: Key Employees
    Table 43: Meta Platforms, Inc.: Key Employees Continued
    Table 44: Amazon.com, Inc.: key facts
    Table 45: Amazon.com, Inc.: Annual Financial Ratios
    Table 46: Amazon.com, Inc.: Key Employees
    Table 47: Amazon.com, Inc.: Key Employees Continued
    Table 48: Microsoft Corporation: key facts
    Table 49: Microsoft Corporation: Annual Financial Ratios
    Table 50: Microsoft Corporation: Key Employees
    Table 51: Microsoft Corporation: Key Employees Continued
    Table 52: Mercado Latino Inc: key facts
    Table 53: Mercado Latino Inc: Key Employees
    List of Figures
    Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2018-27
    Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2018-22
    Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2022-27
    Figure 4: Canada digital advertising market value: $ million, 2017-22
    Figure 5: Canada digital advertising market category segmentation: $ million, 2017-2022
    Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2022
    Figure 7: Canada digital advertising market value forecast: $ million, 2022-27
    Figure 8: Forces driving competition in the digital advertising market in Canada, 2022
    Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2022
    Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2022
    Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2022
    Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2022
    Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2022
    Figure 14: Mexico digital advertising market value: $ million, 2017-22
    Figure 15: Mexico digital advertising market category segmentation: $ million, 2017-2022
    Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2022
    Figure 17: Mexico digital advertising market value forecast: $ million, 2022-27
    Figure 18: Forces driving competition in the digital advertising market in Mexico, 2022
    Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2022
    Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2022
    Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2022
    Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2022
    Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2022
    Figure 24: United States digital advertising market value: $ million, 2017-22
    Figure 25: United States digital advertising market category segmentation: $ million, 2017-2022
    Figure 26: United States digital advertising market geography segmentation: % share, by value, 2022
    Figure 27: United States digital advertising market value forecast: $ million, 2022-27
    Figure 28: Forces driving competition in the digital advertising market in the United States, 2022
    Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2022
    Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2022
    Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2022
    Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2022
    Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2022

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