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Make-Up in Mexico

Publisher MarketLine
Published Nov 13, 2025
Length 42 Pages
SKU # MTLN20768096

Description

Make-Up in Mexico

Summary

Make-Up in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Makeup market includes cosmetic products applied to the face, body, or nails to enhance or improve one’s appearance, color, or texture.
  • The Mexican makeup market recorded revenues of $1,745.2 million in 2024, representing a compound annual growth rate (CAGR) of 1.9% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 2.6% between 2019-24, reaching a total of 178.2 million units in 2024.
  • The Mexican makeup market registered sluggish growth during 2019-24, primarily driven by the increasing influence of social media and the desire for aesthetic enhancement, driving higher adoption rates of makeup products.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Mexico
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Mexico
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Mexico make-up market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Mexico make-up market by value in 2024?
  • What will be the size of the Mexico make-up market in 2029?
  • What factors are affecting the strength of competition in the Mexico make-up market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Mexico's make-up market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Mexican make-up market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Mexican make-up market?
8 Company Profiles
8.1. Natura & Co Holding SA
8.2. Betterware de Mexico SAPI de CV
8.3. Mary Kay Inc
8.4. L'Oreal SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Mexico make-up market value: $ million, 2019-24
Table 2: Mexico make-up market volume: million units, 2019-24
Table 3: Mexico make-up market category segmentation: % share, by value, 2019-24
Table 4: Mexico make-up market category segmentation: $ million, 2019-24
Table 5: Mexico make-up market geography segmentation: $ million, 2024
Table 6: Mexico make-up market distribution: % share, by value, 2024
Table 7: Mexico make-up market value forecast: $ million, 2024-29
Table 8: Mexico make-up market volume forecast: million units, 2024-29
Table 9: Mexico make-up market share: % share, by value, 2024
Table 10: Natura & Co Holding SA: Key Facts
Table 11: Natura & Co Holding SA: Annual Financial Ratios
Table 12: Natura & Co Holding SA: Key Employees
Table 13: Betterware de Mexico SAPI de CV: Key Facts
Table 14: Betterware de Mexico SAPI de CV: Annual Financial Ratios
Table 15: Mary Kay Inc: Key Facts
Table 16: Mary Kay Inc: Key Employees
Table 17: L'Oreal SA: Key Facts
Table 18: L'Oreal SA: Annual Financial Ratios
Table 19: L'Oreal SA: Key Employees
Table 20: L'Oreal SA: Key Employees Continued
Table 21: Mexico Size of Population (Million), 2020-24
Table 22: Mexico Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Mexico GDP (Current Prices, $ Billion), 2020-24
Table 24: Mexico Inflation, 2020-24
Table 25: Mexico Consumer Price Index (Absolute), 2020-24
Table 26: Mexico Exchange Rate, 2019-24
List of Figures
Figure 1: Mexico make-up market value: $ million, 2019-24
Figure 2: Mexico make-up market volume: million units, 2019-24
Figure 3: Mexico make-up market category segmentation: $ million, 2019-24
Figure 4: Mexico make-up market geography segmentation: % share, by value, 2024
Figure 5: Mexico make-up market distribution: % share, by value, 2024
Figure 6: Mexico make-up market value forecast: $ million, 2024-29
Figure 7: Mexico make-up market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the make-up market in Mexico, 2024
Figure 9: Drivers of buyer power in the make-up market in Mexico, 2024
Figure 10: Drivers of supplier power in the make-up market in Mexico, 2024
Figure 11: Factors influencing the likelihood of new entrants in the make-up market in Mexico, 2024
Figure 12: Factors influencing the threat of substitutes in the make-up market in Mexico, 2024
Figure 13: Drivers of degree of rivalry in the make-up market in Mexico, 2024
Figure 14: Mexico make-up market share: % share, by value, 2024

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