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Media in China

Publisher MarketLine
Published Dec 31, 2025
Length 48 Pages
SKU # MTLN20937139

Description

Media in China

Summary

Media in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
  • The Chinese media industry recorded revenues of $233.3 billion in 2024, representing a compound annual growth rate (CAGR) of 2.8% between 2019 and 2024.
  • The advertising segment accounted for the industry's largest proportion in 2024, with total revenues of $123.1 billion, equivalent to 52.8% of the industry's overall value.
  • In 2024, China held a 44.4% share of the Asia-Pacific media industry.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in China
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China media market with five year forecasts
Reasons to Buy
  • What was the size of the China media market by value in 2024?
  • What will be the size of the China media market in 2029?
  • What factors are affecting the strength of competition in the China media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's media market?

Table of Contents

48 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the key players follow?
7.4. What are the recent developments in the market?
8 Company Profiles
8.1. Tencent Holdings Ltd
8.2. iQIYI Inc
8.3. Bilibili Inc
8.4. Mango Excellent Media Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: China media industry value: $ billion, 2019-24
Table 2: China media industry category segmentation: % share, by value, 2019-24
Table 3: China media industry category segmentation: $ billion, 2019-24
Table 4: China media industry geography segmentation: $ billion, 2024
Table 5: China media industry value forecast: $ billion, 2024-29
Table 6: Tencent Holdings Ltd: Key Facts
Table 7: Tencent Holdings Ltd: Annual Financial Ratios
Table 8: Tencent Holdings Ltd: Key Employees
Table 9: iQIYI Inc: Key Facts
Table 10: iQIYI Inc: Annual Financial Ratios
Table 11: iQIYI Inc: Key Employees
Table 12: Bilibili Inc: Key Facts
Table 13: Bilibili Inc: Annual Financial Ratios
Table 14: Bilibili Inc: Key Employees
Table 15: Mango Excellent Media Co Ltd: Key Facts
Table 16: Mango Excellent Media Co Ltd: Annual Financial Ratios
Table 17: Mango Excellent Media Co Ltd: Key Employees
Table 18: China Size of Population (Million), 2020-24
Table 19: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: China GDP (Current Prices, $ Billion), 2020-24
Table 21: China Inflation, 2020-24
Table 22: China Consumer Price Index (Absolute), 2020-24
Table 23: China Exchange Rate, 2019-24
List of Figures
Figure 1: China media industry value: $ billion, 2019-24
Figure 2: China media industry category segmentation: $ billion, 2019-24
Figure 3: China media industry geography segmentation: % share, by value, 2024
Figure 4: China media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the media industry in China, 2024
Figure 6: Drivers of buyer power in the media industry in China, 2024
Figure 7: Drivers of supplier power in the media industry in China, 2024
Figure 8: Factors influencing the likelihood of new entrants in the media industry in China, 2024
Figure 9: Factors influencing the threat of substitutes in the media industry in China, 2024
Figure 10: Drivers of degree of rivalry in the media industry in China, 2024

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