Mattel, Inc. - Company Profile and SWOT Analysis
Summary
Mattel, Inc. - Company Profile and SWOT Analysis, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company.
Key Highlights
Mattel, Inc. (Mattel or 'the company') designs, manufactures, markets, and sells toys. The company offers a wide range of youth electronics, educational toys, media-driven products, fashion-related toys, accessories, games and puzzles, and children's publications under Mattel, Barbie, Hot Wheels, Polly Pocket, Girls & Boys, Fisher-Price and American Girl brand names. It markets products through online and retail stores, omnichannel retailers, chain stores, other retail outlets, and discount and free-standing toy stores. Mattel operates across the Americas, Asia-Pacific and Europe, the Middle East and Africa. The company is headquartered in El Segundo, California, the US.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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