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Male Toiletries in South Korea

Publisher MarketLine
Published Aug 21, 2025
Length 41 Pages
SKU # MTLN20572782

Description

Male Toiletries in South Korea

Summary

Male Toiletries in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men’s, and pre-shave cosmetics - men’s. The aftershaves & colognes segment consists of male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men’s disposable razors & blades segment consists of Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men’s segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional aftershaves .
  • The South Korean male toiletries market recorded revenues of $226.3 million in 2024, representing a negative compound annual growth rate (CAGR) of 2.6% between 2019 and 2024.
  • Market consumption volumes declined with a negative CAGR of 1.6% between 2019 and 2024, reaching a total of 35.9 million units in 2024.
  • The contraction of the South Korean male toiletries market during 2019-24 is attributed to the significant downturn in 2020 amid the COVID-19 outbreak. Prolonged lockdowns, restricted social interactions, and the widespread adoption of remote working reduced grooming occasions and suppressed consumer demand across key categories.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the male toiletries market in South Korea
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in South Korea
  • Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea male toiletries market with five year forecasts
Reasons to Buy
  • What was the size of the South Korea male toiletries market by value in 2024?
  • What will be the size of the South Korea male toiletries market in 2029?
  • What factors are affecting the strength of competition in the South Korea male toiletries market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Korea's male toiletries market?

Table of Contents

41 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the South Korean male toiletries market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the South Korean male toiletries market?
8 Company Profiles
8.1. Beiersdorf AG
8.2. The Procter & Gamble Co
8.3. Edgewell Personal Care Co
8.4. DORCO Co Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Korea male toiletries market value: $ million, 2019-24
Table 2: South Korea male toiletries market volume: million Units, 2019-24
Table 3: South Korea male toiletries market category segmentation: % share, by value, 2019-24
Table 4: South Korea male toiletries market category segmentation: $ million, 2019-24
Table 5: South Korea male toiletries market geography segmentation: $ million, 2024
Table 6: South Korea male toiletries market distribution: % share, by value, 2024
Table 7: South Korea male toiletries market value forecast: $ million, 2024-29
Table 8: South Korea male toiletries market volume forecast: million Units, 2024-29
Table 9: South Korea male toiletries market share: % share, by value, 2024
Table 10: Beiersdorf AG: Key Facts
Table 11: Beiersdorf AG: Annual Financial Ratios
Table 12: Beiersdorf AG: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Edgewell Personal Care Co: Key Facts
Table 18: Edgewell Personal Care Co: Annual Financial Ratios
Table 19: Edgewell Personal Care Co: Key Employees
Table 20: DORCO Co Ltd: Key Facts
Table 21: South Korea Exchange Rate, 2019-24
List of Figures
Figure 1: South Korea male toiletries market value: $ million, 2019-24
Figure 2: South Korea male toiletries market volume: million Units, 2019-24
Figure 3: South Korea male toiletries market category segmentation: $ million, 2019-24
Figure 4: South Korea male toiletries market geography segmentation: % share, by value, 2024
Figure 5: South Korea male toiletries market distribution: % share, by value, 2024
Figure 6: South Korea male toiletries market value forecast: $ million, 2024-29
Figure 7: South Korea male toiletries market volume forecast: million Units, 2024-29
Figure 8: Forces driving competition in the male toiletries market in South Korea, 2024
Figure 9: Drivers of buyer power in the male toiletries market in South Korea, 2024
Figure 10: Drivers of supplier power in the male toiletries market in South Korea, 2024
Figure 11: Factors influencing the likelihood of new entrants in the male toiletries market in South Korea, 2024
Figure 12: Factors influencing the threat of substitutes in the male toiletries market in South Korea, 2024
Figure 13: Drivers of degree of rivalry in the male toiletries market in South Korea, 2024
Figure 14: South Korea male toiletries market share: % share, by value, 2024

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