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Male Toiletries in India

Publisher MarketLine
Published Aug 21, 2025
Length 41 Pages
SKU # MTLN20572647

Description

Male Toiletries in India

Summary

Male Toiletries in India industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men’s, and pre-shave cosmetics - men’s. The aftershaves & colognes segment consists of male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men’s disposable razors & blades segment consists of Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men’s segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional aftershaves .
  • The Indian male toiletries market recorded revenues of $864.0 million in 2024, representing a negative compound annual growth rate (CAGR) of 0.8% between 2019 and 2024.
  • Market consumption volumes declined with a negative CAGR of 2.1% between 2019 and 2024, reaching a total of 1,911.8 million units in 2024.
  • The contraction of the Indian male toiletries market during 2019-24 is attributed to the significant downturn in 2020 amid the COVID-19 outbreak. Prolonged lockdowns, restricted social interactions, and the widespread adoption of remote working reduced grooming occasions and suppressed consumer demand across key categories.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the male toiletries market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in India
  • Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India male toiletries market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the India male toiletries market by value in 2024?
  • What will be the size of the India male toiletries market in 2029?
  • What factors are affecting the strength of competition in the India male toiletries market?
  • How has the market performed over the last five years?
  • How large is India’s male toiletries market in relation to its regional counterparts?

Table of Contents

41 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Indian male toiletries market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Indian male toiletries market?
7.6. What have been the most significant developments in the Indian male toiletries market in 2024?
8 Company Profiles
8.1. Malhotra Shaving Products (P) Ltd
8.2. The Procter & Gamble Co
8.3. Edgewell Personal Care Co
8.4. Super-Max Group
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: India male toiletries market value: $ million, 2019-24
Table 2: India male toiletries market volume: million Units, 2019-24
Table 3: India male toiletries market category segmentation: % share, by value, 2019-24
Table 4: India male toiletries market category segmentation: $ million, 2019-24
Table 5: India male toiletries market geography segmentation: $ million, 2024
Table 6: India male toiletries market distribution: % share, by value, 2024
Table 7: India male toiletries market value forecast: $ million, 2024-29
Table 8: India male toiletries market volume forecast: million Units, 2024-29
Table 9: India male toiletries market share: % share, by value, 2024
Table 10: Malhotra Shaving Products (P) Ltd: Key Facts
Table 11: The Procter & Gamble Co: Key Facts
Table 12: The Procter & Gamble Co: Annual Financial Ratios
Table 13: The Procter & Gamble Co: Key Employees
Table 14: The Procter & Gamble Co: Key Employees Continued
Table 15: Edgewell Personal Care Co: Key Facts
Table 16: Edgewell Personal Care Co: Annual Financial Ratios
Table 17: Edgewell Personal Care Co: Key Employees
Table 18: Super-Max Group: Key Facts
Table 19: India Size of Population (Million), 2020-24
Table 20: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: India GDP (Current Prices, $ Billion), 2020-24
Table 22: India Inflation, 2020-24
Table 23: India Consumer Price Index (Absolute), 2020-24
Table 24: India Exchange Rate, 2019-24
List of Figures
Figure 1: India male toiletries market value: $ million, 2019-24
Figure 2: India male toiletries market volume: million Units, 2019-24
Figure 3: India male toiletries market category segmentation: $ million, 2019-24
Figure 4: India male toiletries market geography segmentation: % share, by value, 2024
Figure 5: India male toiletries market distribution: % share, by value, 2024
Figure 6: India male toiletries market value forecast: $ million, 2024-29
Figure 7: India male toiletries market volume forecast: million Units, 2024-29
Figure 8: Forces driving competition in the male toiletries market in India, 2024
Figure 9: Drivers of buyer power in the male toiletries market in India, 2024
Figure 10: Drivers of supplier power in the male toiletries market in India, 2024
Figure 11: Factors influencing the likelihood of new entrants in the male toiletries market in India, 2024
Figure 12: Factors influencing the threat of substitutes in the male toiletries market in India, 2024
Figure 13: Drivers of degree of rivalry in the male toiletries market in India, 2024
Figure 14: India male toiletries market share: % share, by value, 2024

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