Report cover image

Male Toiletries in Brazil

Publisher MarketLine
Published Aug 21, 2025
Length 41 Pages
SKU # MTLN20572555

Description

Male Toiletries in Brazil

Summary

Male Toiletries in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men’s, and pre-shave cosmetics - men’s. The aftershaves & colognes segment consists of male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men’s disposable razors & blades segment consists of Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men’s segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional aftershaves .
  • The Brazilian male toiletries market recorded revenues of $1,968.4 million in 2024, representing a negative compound annual growth rate (CAGR) of 3.7% between 2019 and 2024.
  • Market consumption volumes declined with a negative CAGR of 3.8% between 2019 and 2024, reaching a total of 340.1 million units in 2024.
  • The contraction of the Brazilian male toiletries market during 2019-24 is attributed to the significant downturn in 2020 and 2021. During these years, pandemic-induced restrictions, reduced social interactions, and remote working significantly curtailed demand for male toiletries products, which are closely tied to grooming for social and professional occasions.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the male toiletries market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in Brazil
  • Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil male toiletries market with five year forecasts
Reasons to Buy
  • What was the size of the Brazil male toiletries market by value in 2024?
  • What will be the size of the Brazil male toiletries market in 2029?
  • What factors are affecting the strength of competition in the Brazil male toiletries market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Brazil's male toiletries market?

Table of Contents

41 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Brazilian male toiletries market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Brazilian male toiletries market?
8 Company Profiles
8.1. Societe BIC
8.2. Beiersdorf AG
8.3. The Procter & Gamble Co
8.4. Hypermarcas S. A.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil male toiletries market value: $ million, 2019-24
Table 2: Brazil male toiletries market volume: million Units, 2019-24
Table 3: Brazil male toiletries market category segmentation: % share, by value, 2019-24
Table 4: Brazil male toiletries market category segmentation: $ million, 2019-24
Table 5: Brazil male toiletries market geography segmentation: $ million, 2024
Table 6: Brazil male toiletries market distribution: % share, by value, 2024
Table 7: Brazil male toiletries market value forecast: $ million, 2024-29
Table 8: Brazil male toiletries market volume forecast: million Units, 2024-29
Table 9: Brazil male toiletries market share: % share, by value, 2024
Table 10: Societe BIC: Key Facts
Table 11: Societe BIC: Annual Financial Ratios
Table 12: Societe BIC: Key Employees
Table 13: Beiersdorf AG: Key Facts
Table 14: Beiersdorf AG: Annual Financial Ratios
Table 15: Beiersdorf AG: Key Employees
Table 16: The Procter & Gamble Co: Key Facts
Table 17: The Procter & Gamble Co: Annual Financial Ratios
Table 18: The Procter & Gamble Co: Key Employees
Table 19: The Procter & Gamble Co: Key Employees Continued
Table 20: Hypermarcas S.A.: Key Facts
Table 21: Brazil Size of Population (Million), 2020-24
Table 22: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 24: Brazil Inflation, 2020-24
Table 25: Brazil Consumer Price Index (Absolute), 2020-24
Table 26: Brazil Exchange Rate, 2019-24
List of Figures
Figure 1: Brazil male toiletries market value: $ million, 2019-24
Figure 2: Brazil male toiletries market volume: million Units, 2019-24
Figure 3: Brazil male toiletries market category segmentation: $ million, 2019-24
Figure 4: Brazil male toiletries market geography segmentation: % share, by value, 2024
Figure 5: Brazil male toiletries market distribution: % share, by value, 2024
Figure 6: Brazil male toiletries market value forecast: $ million, 2024-29
Figure 7: Brazil male toiletries market volume forecast: million Units, 2024-29
Figure 8: Forces driving competition in the male toiletries market in Brazil, 2024
Figure 9: Drivers of buyer power in the male toiletries market in Brazil, 2024
Figure 10: Drivers of supplier power in the male toiletries market in Brazil, 2024
Figure 11: Factors influencing the likelihood of new entrants in the male toiletries market in Brazil, 2024
Figure 12: Factors influencing the threat of substitutes in the male toiletries market in Brazil, 2024
Figure 13: Drivers of degree of rivalry in the male toiletries market in Brazil, 2024
Figure 14: Brazil male toiletries market share: % share, by value, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us