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Male Toiletries in Australia

Publisher MarketLine
Published Aug 21, 2025
Length 44 Pages
SKU # MTLN20572542

Description

Male Toiletries in Australia

Summary

Male Toiletries in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men’s, and pre-shave cosmetics - men’s. The aftershaves & colognes segment consists of male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men’s disposable razors & blades segment consists of Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men’s segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional aftershaves .
  • The Australian male toiletries market recorded revenues of $327.1 million in 2024, representing a compound annual growth rate (CAGR) of 1.8% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 0.8% between 2019 and 2024, reaching a total of 40.1 million units in 2024.
  • The growth of the Australian male toiletries market during 2019-24 is attributed to the rise in disposable income. According to the Australian Bureau of Statistics, in 2024, the net disposable income per household in Australia reached $94,485.5, up 11.9% from 2019. This rise in household income enabled men to allocate more spending toward personal grooming and upgrade from basic, functional products to premium aftershaves, colognes, and multi-blade razors.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the male toiletries market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in Australia
  • Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia male toiletries market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Australia male toiletries market by value in 2024?
  • What will be the size of the Australia male toiletries market in 2029?
  • What factors are affecting the strength of competition in the Australia male toiletries market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Australia's male toiletries market?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Australian male toiletries market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Australian male toiletries market?
8 Company Profiles
8.1. Societe BIC
8.2. Beiersdorf AG
8.3. The Procter & Gamble Co
8.4. Edgewell Personal Care Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia male toiletries market value: $ million, 2019-24
Table 2: Australia male toiletries market volume: million Units, 2019-24
Table 3: Australia male toiletries market category segmentation: % share, by value, 2019-24
Table 4: Australia male toiletries market category segmentation: $ million, 2019-24
Table 5: Australia male toiletries market geography segmentation: $ million, 2024
Table 6: Australia male toiletries market distribution: % share, by value, 2024
Table 7: Australia male toiletries market value forecast: $ million, 2024-29
Table 8: Australia male toiletries market volume forecast: million Units, 2024-29
Table 9: Australia male toiletries market share: % share, by value, 2024
Table 10: Societe BIC: Key Facts
Table 11: Societe BIC: Annual Financial Ratios
Table 12: Societe BIC: Key Employees
Table 13: Beiersdorf AG: Key Facts
Table 14: Beiersdorf AG: Annual Financial Ratios
Table 15: Beiersdorf AG: Key Employees
Table 16: The Procter & Gamble Co: Key Facts
Table 17: The Procter & Gamble Co: Annual Financial Ratios
Table 18: The Procter & Gamble Co: Key Employees
Table 19: The Procter & Gamble Co: Key Employees Continued
Table 20: Edgewell Personal Care Co: Key Facts
Table 21: Edgewell Personal Care Co: Annual Financial Ratios
Table 22: Edgewell Personal Care Co: Key Employees
Table 23: Australia Size of Population (Million), 2020-24
Table 24: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Australia GDP (Current Prices, $ Billion), 2020-24
Table 26: Australia Inflation, 2020-24
Table 27: Australia Consumer Price Index (Absolute), 2020-24
Table 28: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia male toiletries market value: $ million, 2019-24
Figure 2: Australia male toiletries market volume: million Units, 2019-24
Figure 3: Australia male toiletries market category segmentation: $ million, 2019-24
Figure 4: Australia male toiletries market geography segmentation: % share, by value, 2024
Figure 5: Australia male toiletries market distribution: % share, by value, 2024
Figure 6: Australia male toiletries market value forecast: $ million, 2024-29
Figure 7: Australia male toiletries market volume forecast: million Units, 2024-29
Figure 8: Forces driving competition in the male toiletries market in Australia, 2024
Figure 9: Drivers of buyer power in the male toiletries market in Australia, 2024
Figure 10: Drivers of supplier power in the male toiletries market in Australia, 2024
Figure 11: Factors influencing the likelihood of new entrants in the male toiletries market in Australia, 2024
Figure 12: Factors influencing the threat of substitutes in the male toiletries market in Australia, 2024
Figure 13: Drivers of degree of rivalry in the male toiletries market in Australia, 2024
Figure 14: Australia male toiletries market share: % share, by value, 2024

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