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Male Toiletries in Asia-Pacific

Publisher MarketLine
Published Aug 21, 2025
Length 42 Pages
SKU # MTLN20572530

Description

Male Toiletries in Asia-Pacific

Summary

Male Toiletries in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men’s, and pre-shave cosmetics - men’s. The aftershaves & colognes segment consists of male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men’s disposable razors & blades segment consists of Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men’s segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional aftershaves .
  • The Asia-Pacific male toiletries market recorded revenues of $3,158.8 million in 2024, representing a negative compound annual growth rate (CAGR) of 0.7% between 2019 and 2024.
  • Market consumption volumes declined with a negative CAGR of 1.7% between 2019 and 2024, reaching a total of 2,532.2 million units in 2024.
  • The contraction of the Asia-Pacific male toiletries market during 2019-24 is attributed to the COVID-19 pandemic in 2020 and adverse currency movements in later years. In 2020, major markets such as India, Japan, and South Korea witnessed a decline in demand as reduced social interactions and remote working significantly curtailed grooming product usage.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the male toiletries market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in Asia-Pacific
  • Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific male toiletries market with five year forecasts
Reasons to Buy
  • What was the size of the Asia-Pacific male toiletries market by value in 2024?
  • What will be the size of the Asia-Pacific male toiletries market in 2029?
  • What factors are affecting the strength of competition in the Asia-Pacific male toiletries market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Asia-Pacific's male toiletries market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Asia-Pacific male toiletries market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Asia-Pacific male toiletries market?
7.6. What have been the most significant developments in the Asia-Pacific male toiletries market in 2024?
8 Company Profiles
8.1. Super-Max Group
8.2. The Procter & Gamble Co
8.3. Beiersdorf AG
8.4. Edgewell Personal Care Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Asia-Pacific male toiletries market value: $ million, 2019-24
Table 2: Asia-Pacific male toiletries market volume: million Units, 2019-24
Table 3: Asia-Pacific male toiletries market category segmentation: % share, by value, 2019-24
Table 4: Asia-Pacific male toiletries market category segmentation: $ million, 2019-24
Table 5: Asia-Pacific male toiletries market geography segmentation: $ million, 2024
Table 6: Asia-Pacific male toiletries market distribution: % share, by value, 2024
Table 7: Asia-Pacific male toiletries market value forecast: $ million, 2024-29
Table 8: Asia-Pacific male toiletries market volume forecast: million Units, 2024-29
Table 9: Asia-Pacific male toiletries market share: % share, by value, 2024
Table 10: Super-Max Group: Key Facts
Table 11: The Procter & Gamble Co: Key Facts
Table 12: The Procter & Gamble Co: Annual Financial Ratios
Table 13: The Procter & Gamble Co: Key Employees
Table 14: The Procter & Gamble Co: Key Employees Continued
Table 15: Beiersdorf AG: Key Facts
Table 16: Beiersdorf AG: Annual Financial Ratios
Table 17: Beiersdorf AG: Key Employees
Table 18: Edgewell Personal Care Co: Key Facts
Table 19: Edgewell Personal Care Co: Annual Financial Ratios
Table 20: Edgewell Personal Care Co: Key Employees
Table 21: Asia-Pacific Exchange Rate, 2019-24
List of Figures
Figure 1: Asia-Pacific male toiletries market value: $ million, 2019-24
Figure 2: Asia-Pacific male toiletries market volume: million Units, 2019-24
Figure 3: Asia-Pacific male toiletries market category segmentation: $ million, 2019-24
Figure 4: Asia-Pacific male toiletries market geography segmentation: % share, by value, 2024
Figure 5: Asia-Pacific male toiletries market distribution: % share, by value, 2024
Figure 6: Asia-Pacific male toiletries market value forecast: $ million, 2024-29
Figure 7: Asia-Pacific male toiletries market volume forecast: million Units, 2024-29
Figure 8: Forces driving competition in the male toiletries market in Asia-Pacific, 2024
Figure 9: Drivers of buyer power in the male toiletries market in Asia-Pacific, 2024
Figure 10: Drivers of supplier power in the male toiletries market in Asia-Pacific, 2024
Figure 11: Factors influencing the likelihood of new entrants in the male toiletries market in Asia-Pacific, 2024
Figure 12: Factors influencing the threat of substitutes in the male toiletries market in Asia-Pacific, 2024
Figure 13: Drivers of degree of rivalry in the male toiletries market in Asia-Pacific, 2024
Figure 14: Asia-Pacific male toiletries market share: % share, by value, 2024

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