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Household Products in the United States

Publisher MarketLine
Published Jun 05, 2025
Length 45 Pages
SKU # MTLN20303858

Description

Household Products in the United States

Summary

Household Products in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The US household products market recorded revenues of $70,229.4 million in 2024, representing a compound annual growth rate (CAGR) of 3.5% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.1% between 2019-24, reaching a total of 9,849.8 million units in 2024.
  • The moderate growth of the US household products market during 2019-24 can be attributed to the stable consumer demand, increased attention to home hygiene, and the expansion of e-commerce and direct-to-consumer channels.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in the United States
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States household products market with five year forecasts
Reasons to Buy
  • What was the size of the United States household products market by value in 2024?
  • What will be the size of the United States household products market in 2029?
  • What factors are affecting the strength of competition in the United States household products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the United States's household products market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the US household products market?
7.6. What have been the most significant M&A deals in the US household products market during 2024?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Kimberly-Clark Corp
8.3. Reckitt Benckiser Group Plc
8.4. S.C. Johnson & Son Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States household products market value: $ million, 2019-24
Table 2: United States household products market volume: million units, 2019-24
Table 3: United States household products market category segmentation: % share, by value, 2019-24
Table 4: United States household products market category segmentation: $ million, 2019-24
Table 5: United States household products market geography segmentation: $ million, 2024
Table 6: United States household products market distribution: % share, by value, 2024
Table 7: United States household products market value forecast: $ million, 2024-29
Table 8: United States household products market volume forecast: million units, 2024-29
Table 9: United States household products market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Kimberly-Clark Corp: Key Facts
Table 15: Kimberly-Clark Corp: Annual Financial Ratios
Table 16: Kimberly-Clark Corp: Key Employees
Table 17: Reckitt Benckiser Group Plc: Key Facts
Table 18: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 19: Reckitt Benckiser Group Plc: Key Employees
Table 20: S.C. Johnson & Son Inc: Key Facts
Table 21: S.C. Johnson & Son Inc: Key Employees
Table 22: United States Size of Population (Million), 2020-24
Table 23: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: United States GDP (Current Prices, $ Billion), 2020-24
Table 25: United States Inflation, 2020-24
Table 26: United States Consumer Price Index (Absolute), 2020-24
Table 27: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States household products market value: $ million, 2019-24
Figure 2: United States household products market volume: million units, 2019-24
Figure 3: United States household products market category segmentation: $ million, 2019-24
Figure 4: United States household products market geography segmentation: % share, by value, 2024
Figure 5: United States household products market distribution: % share, by value, 2024
Figure 6: United States household products market value forecast: $ million, 2024-29
Figure 7: United States household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in the United States, 2024
Figure 9: Drivers of buyer power in the household products market in the United States, 2024
Figure 10: Drivers of supplier power in the household products market in the United States, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in the United States, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in the United States, 2024
Figure 13: Drivers of degree of rivalry in the household products market in the United States, 2024
Figure 14: United States household products market share: % share, by value, 2024

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