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Household Products in Turkey

Publisher MarketLine
Published Jun 05, 2025
Length 44 Pages
SKU # MTLN20304032

Description

Household Products in Turkey

Summary

Household Products in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The Turkish household products market recorded revenues of $1,847.8 million in 2024, representing a negative compound annual growth rate (CAGR) of 12.7% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 0.8% between 2019-24, reaching a total of 439.8 million units in 2024.
  • The Turkish household products market growth contraction during 2019-24 can be attributed to the prolonged economic instability, high inflation, currency depreciation, and weakened consumer purchasing power, which led households to reduce spending on non-essential goods.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the household products market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Turkey
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey household products market with five year forecasts
Reasons to Buy
  • What was the size of the Turkey household products market by value in 2024?
  • What will be the size of the Turkey household products market in 2029?
  • What factors are affecting the strength of competition in the Turkey household products market?
  • How has the market performed over the last five years?
  • How large is Turkey’s household products market in relation to its regional counterparts?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the Turkish household products market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Henkel AG & Co KGaA
8.3. Unilever Plc
8.4. Hayat Kimya Sanayi A.S.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey household products market value: $ million, 2019-24
Table 2: Turkey household products market volume: million units, 2019-24
Table 3: Turkey household products market category segmentation: % share, by value, 2019-24
Table 4: Turkey household products market category segmentation: $ million, 2019-24
Table 5: Turkey household products market geography segmentation: $ million, 2024
Table 6: Turkey household products market distribution: % share, by value, 2024
Table 7: Turkey household products market value forecast: $ million, 2024-29
Table 8: Turkey household products market volume forecast: million units, 2024-29
Table 9: Turkey household products market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Henkel AG & Co KGaA: Key Facts
Table 15: Henkel AG & Co KGaA: Annual Financial Ratios
Table 16: Henkel AG & Co KGaA: Key Employees
Table 17: Unilever Plc: Key Facts
Table 18: Unilever Plc: Annual Financial Ratios
Table 19: Unilever Plc: Key Employees
Table 20: Hayat Kimya Sanayi A.S.: Key Facts
Table 21: Hayat Kimya Sanayi A.S.: Key Employees
Table 22: Turkey Size of Population (Million), 2020-24
Table 23: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 25: Turkey Inflation, 2020-24
Table 26: Turkey Consumer Price Index (Absolute), 2020-24
Table 27: Turkey Exchange Rate, 2019-24
List of Figures
Figure 1: Turkey household products market value: $ million, 2019-24
Figure 2: Turkey household products market volume: million units, 2019-24
Figure 3: Turkey household products market category segmentation: $ million, 2019-24
Figure 4: Turkey household products market geography segmentation: % share, by value, 2024
Figure 5: Turkey household products market distribution: % share, by value, 2024
Figure 6: Turkey household products market value forecast: $ million, 2024-29
Figure 7: Turkey household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in Turkey, 2024
Figure 9: Drivers of buyer power in the household products market in Turkey, 2024
Figure 10: Drivers of supplier power in the household products market in Turkey, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Turkey, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in Turkey, 2024
Figure 13: Drivers of degree of rivalry in the household products market in Turkey, 2024
Figure 14: Turkey household products market share: % share, by value, 2024

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