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Household Products in South Africa

Publisher MarketLine
Published Jun 05, 2025
Length 48 Pages
SKU # MTLN20303839

Description

Household Products in South Africa

Summary

Household Products in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The South African household products market recorded revenues of $2,699.5 million in 2024, representing a compound annual growth rate (CAGR) of 1.0% between 2019-24.
  • Market consumption volume increased with a CAGR of 3.3% between 2019-24, reaching a total of 714.0 million units in 2024.
  • The sluggish growth of the South African household products market during 2019-24 can be attributed to the high unemployment, low consumer confidence, and frequent power outages that disrupted retail operations and supply chains.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in South Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in South Africa
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa household products market with five year forecasts
Reasons to Buy
  • What was the size of the South Africa household products market by value in 2024?
  • What will be the size of the South Africa household products market in 2029?
  • What factors are affecting the strength of competition in the South Africa household products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Africa's household products market?

Table of Contents

48 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the South African household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the South African household products market?
8 Company Profiles
8.1. Unilever Plc
8.2. Reckitt Benckiser Group Plc
8.3. The Procter & Gamble Co
8.4. Colgate-Palmolive Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Africa household products market value: $ million, 2019-24
Table 2: South Africa household products market volume: million units, 2019-24
Table 3: South Africa household products market category segmentation: % share, by value, 2019-24
Table 4: South Africa household products market category segmentation: $ million, 2019-24
Table 5: South Africa household products market geography segmentation: $ million, 2024
Table 6: South Africa household products market distribution: % share, by value, 2024
Table 7: South Africa household products market value forecast: $ million, 2024-29
Table 8: South Africa household products market volume forecast: million units, 2024-29
Table 9: South Africa household products market share: % share, by value, 2024
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Reckitt Benckiser Group Plc: Key Facts
Table 14: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 15: Reckitt Benckiser Group Plc: Key Employees
Table 16: The Procter & Gamble Co: Key Facts
Table 17: The Procter & Gamble Co: Annual Financial Ratios
Table 18: The Procter & Gamble Co: Key Employees
Table 19: The Procter & Gamble Co: Key Employees Continued
Table 20: Colgate-Palmolive Co: Key Facts
Table 21: Colgate-Palmolive Co: Annual Financial Ratios
Table 22: Colgate-Palmolive Co: Key Employees
Table 23: Colgate-Palmolive Co: Key Employees Continued
Table 24: Colgate-Palmolive Co: Key Employees Continued
Table 25: Colgate-Palmolive Co: Key Employees Continued
Table 26: South Africa Size of Population (Million), 2020-23
Table 27: South Africa Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 28: South Africa GDP (Current Prices, $ Billion), 2020-24
Table 29: South Africa Inflation, 2020-23
Table 30: South Africa Consumer Price Index (Absolute), 2020-24
Table 31: South Africa Exchange Rate, 2019-24
List of Figures
Figure 1: South Africa household products market value: $ million, 2019-24
Figure 2: South Africa household products market volume: million units, 2019-24
Figure 3: South Africa household products market category segmentation: $ million, 2019-24
Figure 4: South Africa household products market geography segmentation: % share, by value, 2024
Figure 5: South Africa household products market distribution: % share, by value, 2024
Figure 6: South Africa household products market value forecast: $ million, 2024-29
Figure 7: South Africa household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in South Africa, 2024
Figure 9: Drivers of buyer power in the household products market in South Africa, 2024
Figure 10: Drivers of supplier power in the household products market in South Africa, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in South Africa, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in South Africa, 2024
Figure 13: Drivers of degree of rivalry in the household products market in South Africa, 2024
Figure 14: South Africa household products market share: % share, by value, 2024

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