Report cover image

Household Products in Japan

Publisher MarketLine
Published Jun 05, 2025
Length 47 Pages
SKU # MTLN20303906

Description

Household Products in Japan

Summary

Household Products in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The household products market includes retail sales of textile washing products, tissue & hygiene, dishwashing products, general purpose cleaners, insecticides, and others. The scope of others includes air fresheners, bleach, furniture & floor polish, shoe polish, scouring products and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2024 exchange rates.
  • The Japanese household products market recorded revenues of $14,566.9 million in 2024, representing a negative compound annual growth rate (CAGR) of 3.6% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.8% between 2019-24, reaching a total of 3,540.6 million units in 2024.
  • The contraction of the Japanese household products market during 2019-24 can be attributed to the aging and declining population, weak domestic consumption, and prolonged economic stagnation that limited growth across consumer goods sectors.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Japan
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan household products market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Japan household products market by value in 2024?
  • What will be the size of the Japan household products market in 2029?
  • What factors are affecting the strength of competition in the Japan household products market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Japan's household products market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Japanese household products market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the Japanese household products market?
8 Company Profiles
8.1. Kao Corp
8.2. The Procter & Gamble Co
8.3. Lion Corp
8.4. Daio Paper Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan household products market value: $ million, 2019-24
Table 2: Japan household products market volume: million units, 2019-24
Table 3: Japan household products market category segmentation: % share, by value, 2019-24
Table 4: Japan household products market category segmentation: $ million, 2019-24
Table 5: Japan household products market geography segmentation: $ million, 2024
Table 6: Japan household products market distribution: % share, by value, 2024
Table 7: Japan household products market value forecast: $ million, 2024-29
Table 8: Japan household products market volume forecast: million units, 2024-29
Table 9: Japan household products market share: % share, by value, 2024
Table 10: Kao Corp: Key Facts
Table 11: Kao Corp: Annual Financial Ratios
Table 12: Kao Corp: Key Employees
Table 13: Kao Corp: Key Employees Continued
Table 14: The Procter & Gamble Co: Key Facts
Table 15: The Procter & Gamble Co: Annual Financial Ratios
Table 16: The Procter & Gamble Co: Key Employees
Table 17: The Procter & Gamble Co: Key Employees Continued
Table 18: Lion Corp: Key Facts
Table 19: Lion Corp: Annual Financial Ratios
Table 20: Lion Corp: Key Employees
Table 21: Daio Paper Corp: Key Facts
Table 22: Daio Paper Corp: Annual Financial Ratios
Table 23: Daio Paper Corp: Key Employees
Table 24: Japan Size of Population (Million), 2020-24
Table 25: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: Japan GDP (Current Prices, $ Billion), 2020-24
Table 27: Japan Inflation, 2020-24
Table 28: Japan Consumer Price Index (Absolute), 2020-24
Table 29: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan household products market value: $ million, 2019-24
Figure 2: Japan household products market volume: million units, 2019-24
Figure 3: Japan household products market category segmentation: $ million, 2019-24
Figure 4: Japan household products market geography segmentation: % share, by value, 2024
Figure 5: Japan household products market distribution: % share, by value, 2024
Figure 6: Japan household products market value forecast: $ million, 2024-29
Figure 7: Japan household products market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the household products market in Japan, 2024
Figure 9: Drivers of buyer power in the household products market in Japan, 2024
Figure 10: Drivers of supplier power in the household products market in Japan, 2024
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Japan, 2024
Figure 12: Factors influencing the threat of substitutes in the household products market in Japan, 2024
Figure 13: Drivers of degree of rivalry in the household products market in Japan, 2024
Figure 14: Japan household products market share: % share, by value, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us