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Functional Drinks in Italy

Publisher MarketLine
Published Nov 27, 2025
Length 42 Pages
SKU # MTLN21020585

Description

Functional>Drinks>in>Italy

Summary

>Functional>Drinks>in>Italy>industry>profile>provides>top-line>qualitative>and>quantitative>summary>information>including:>market>share,>market>size>(value>and>volume>2019-24,>and>forecast>to>2029).>The>profile>also>contains>descriptions>of>the>leading>players>including>key>financial>metrics>and>analysis>of>competitive>pressures>within>the>market.

Key>Highlights
  • The>functional>drinks>market>includes>retail>sales>of>sports>drinks>and>energy>drinks.>Sports>drinks>are>defined>as>drinks>with>performance-enhancing>properties,>described>as>'isotonic',>'hypertonic',>or>'hypotonic'.>Energy>drinks>are>defined>as>those>with>energy-enhancing>properties;>mainly>carbonated>and>containing>stimulants>such>as>caffeine,>taurine,>guarana,>glucuronolactone,>yerba>mate,>along>with>glucose>syrup>(corn>syrup)>and>maltodextrin.>The>market>is>valued>according>to>retail>selling>price>(RSP)>and>includes>any>applicable>taxes.
  • The>Italian>functional>drinks>market>recorded>revenues>of>$843.2>million>in>2024,>representing>a>compound>annual>growth>rate>(CAGR)>of>10.5%>between>2019-24.
  • Market>consumption>volume>increased>with>a>CAGR>of>5.5%>between>2019-24,>reaching>a>total>of>169.6>million>liters>in>2024.
  • The>Italian>functional>drinks>market>registered>strong>growth>during>2019-24,>primarily>driven>by>rising>health>consciousness,>product>innovation,>and>widening>distribution.
Scope
  • Save>time>carrying>out>entry-level>research>by>identifying>the>size,>growth,>major>segments,>and>leading>players>in>the>functional>drinks>market>in>Italy
  • Use>the>Five>Forces>analysis>to>determine>the>competitive>intensity>and>therefore>attractiveness>of>the>functional>drinks>market>in>Italy
  • Leading>company>profiles>reveal>details>of>key>functional>drinks>market>players’>global>operations>and>financial>performance
  • Add>weight>to>presentations>and>pitches>by>understanding>the>future>growth>prospects>of>the>Italy>functional>drinks>market>with>five>year>forecasts>by>both>value>and>volume
Reasons>to>Buy
  • What>was>the>size>of>the>Italy>functional>drinks>market>by>value>in>2024?
  • What>will>be>the>size>of>the>Italy>functional>drinks>market>in>2029?
  • What>factors>are>affecting>the>strength>of>competition>in>the>Italy>functional>drinks>market?
  • How>has>the>market>performed>over>the>last>five>years?
  • Who>are>the>top>competitors>in>Italy's>functional>drinks>market?

Table of Contents

42 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian functional drinks market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Italian functional drinks market?
8 Company Profiles
8.1. Red Bull GmbH
8.2. Monster Beverage Corp
8.3. Suntory Holdings Ltd
8.4. The Coca-Cola Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy functional drinks market value: $ million, 2019-24
Table 2: Italy functional drinks market volume: million liters, 2019-24
Table 3: Italy functional drinks market category segmentation: % share, by value, 2019-24
Table 4: Italy functional drinks market category segmentation: $ million, 2019-24
Table 5: Italy functional drinks market geography segmentation: $ million, 2024
Table 6: Italy functional drinks market distribution: % share, by value, 2024
Table 7: Italy functional drinks market value forecast: $ million, 2024-29
Table 8: Italy functional drinks market volume forecast: million liters, 2024-29
Table 9: Italy functional drinks market share: % share, by value, 2024
Table 10: Red Bull GmbH: Key Facts
Table 11: Red Bull GmbH: Key Employees
Table 12: Monster Beverage Corp: Key Facts
Table 13: Monster Beverage Corp: Annual Financial Ratios
Table 14: Monster Beverage Corp: Key Employees
Table 15: Suntory Holdings Ltd: Key Facts
Table 16: Suntory Holdings Ltd: Key Employees
Table 17: Suntory Holdings Ltd: Key Employees Continued
Table 18: The Coca-Cola Co: Key Facts
Table 19: The Coca-Cola Co: Annual Financial Ratios
Table 20: The Coca-Cola Co: Key Employees
Table 21: The Coca-Cola Co: Key Employees Continued
Table 22: Italy Size of Population (Million), 2020-24
Table 23: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Italy GDP (Current Prices, $ Billion), 2020-24
Table 25: Italy Inflation, 2020-24
Table 26: Italy Consumer Price Index (Absolute), 2020-24
Table 27: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy functional drinks market value: $ million, 2019-24
Figure 2: Italy functional drinks market volume: million liters, 2019-24
Figure 3: Italy functional drinks market category segmentation: $ million, 2019-24
Figure 4: Italy functional drinks market geography segmentation: % share, by value, 2024
Figure 5: Italy functional drinks market distribution: % share, by value, 2024
Figure 6: Italy functional drinks market value forecast: $ million, 2024-29
Figure 7: Italy functional drinks market volume forecast: million liters, 2024-29
Figure 8: Forces driving competition in the functional drinks market in Italy, 2024
Figure 9: Drivers of buyer power in the functional drinks market in Italy, 2024
Figure 10: Drivers of supplier power in the functional drinks market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the functional drinks market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the functional drinks market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the functional drinks market in Italy, 2024
Figure 14: Italy functional drinks market share: % share, by value, 2024

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