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Feminine Hygiene in the United States

Publisher MarketLine
Published Sep 11, 2025
Length 47 Pages
SKU # MTLN20572840

Description

Feminine Hygiene in the United States

Summary

Feminine Hygiene in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The US feminine hygiene market recorded revenues of $6,162.3 million in 2024, representing a compound annual growth rate (CAGR) of 4.4% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.2% between 2019-24, reaching a total of 847.6 million units in 2024.
  • The US feminine hygiene market experienced healthy growth during 2019-24 due to increased awareness and education about menstrual health, innovative product launches, and a shift towards sustainable options.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the feminine hygiene market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in the United States
  • Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States feminine hygiene market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the United States feminine hygiene market by value in 2024?
  • What will be the size of the United States feminine hygiene market in 2029?
  • What factors are affecting the strength of competition in the United States feminine hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the United States's feminine hygiene market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US feminine hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the US feminine hygiene market in 2024?
7.6. What have been the most significant developments in the US feminine hygiene market in 2024?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Edgewell Personal Care Co
8.3. Kimberly-Clark Corp
8.4. Societe BIC
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States feminine hygiene market value: $ million, 2019-24
Table 2: United States feminine hygiene market volume: million units, 2019-24
Table 3: United States feminine hygiene market category segmentation: % share, by value, 2019-24
Table 4: United States feminine hygiene market category segmentation: $ million, 2019-24
Table 5: United States feminine hygiene market geography segmentation: $ million, 2024
Table 6: United States feminine hygiene market distribution: % share, by value, 2024
Table 7: United States feminine hygiene market value forecast: $ million, 2024-29
Table 8: United States feminine hygiene market volume forecast: million units, 2024-29
Table 9: United States feminine hygiene market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Edgewell Personal Care Co: Key Facts
Table 15: Edgewell Personal Care Co: Annual Financial Ratios
Table 16: Edgewell Personal Care Co: Key Employees
Table 17: Kimberly-Clark Corp: Key Facts
Table 18: Kimberly-Clark Corp: Annual Financial Ratios
Table 19: Kimberly-Clark Corp: Key Employees
Table 20: Societe BIC: Key Facts
Table 21: Societe BIC: Annual Financial Ratios
Table 22: Societe BIC: Key Employees
Table 23: United States Size of Population (Million), 2020-24
Table 24: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: United States GDP (Current Prices, $ Billion), 2020-24
Table 26: United States Inflation, 2020-24
Table 27: United States Consumer Price Index (Absolute), 2020-24
Table 28: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States feminine hygiene market value: $ million, 2019-24
Figure 2: United States feminine hygiene market volume: million units, 2019-24
Figure 3: United States feminine hygiene market category segmentation: $ million, 2019-24
Figure 4: United States feminine hygiene market geography segmentation: % share, by value, 2024
Figure 5: United States feminine hygiene market distribution: % share, by value, 2024
Figure 6: United States feminine hygiene market value forecast: $ million, 2024-29
Figure 7: United States feminine hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the feminine hygiene market in the United States, 2024
Figure 9: Drivers of buyer power in the feminine hygiene market in the United States, 2024
Figure 10: Drivers of supplier power in the feminine hygiene market in the United States, 2024
Figure 11: Factors influencing the likelihood of new entrants in the feminine hygiene market in the United States, 2024
Figure 12: Factors influencing the threat of substitutes in the feminine hygiene market in the United States, 2024
Figure 13: Drivers of degree of rivalry in the feminine hygiene market in the United States, 2024
Figure 14: United States feminine hygiene market share: % share, by value, 2024

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