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Feminine Hygiene in North America

Publisher MarketLine
Published Sep 11, 2025
Length 45 Pages
SKU # MTLN20572722

Description

Feminine Hygiene in North America

Summary

Feminine Hygiene in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The North American feminine hygiene market recorded revenues of $7,440.9 million in 2024, representing a compound annual growth rate (CAGR) of 4.8% between 2019-24.
  • Market consumption volume increased with a CAGR of 2.1% between 2019-24, reaching a total of 1,350.5 million units in 2024.
  • The North American feminine hygiene market experienced healthy growth during 2019-24, driven by heightened awareness of menstrual health, innovative product offerings, and a shift towards sustainability.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the feminine hygiene market in North America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in North America
  • Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the North America feminine hygiene market with five year forecasts
Reasons to Buy
  • What was the size of the North America feminine hygiene market by value in 2024?
  • What will be the size of the North America feminine hygiene market in 2029?
  • What factors are affecting the strength of competition in the North America feminine hygiene market?
  • How has the market performed over the last five years?
  • What are the main segments that make up North America's feminine hygiene market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the North American feminine hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the North American feminine hygiene market in 2024?
7.6. What have been the most significant developments in the North American feminine hygiene market in 2024?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Edgewell Personal Care Co
8.3. Kimberly-Clark Corp
8.4. Essity AB
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: North America feminine hygiene market value: $ million, 2019-24
Table 2: North America feminine hygiene market volume: million units, 2019-24
Table 3: North America feminine hygiene market category segmentation: % share, by value, 2019-24
Table 4: North America feminine hygiene market category segmentation: $ million, 2019-24
Table 5: North America feminine hygiene market geography segmentation: $ million, 2024
Table 6: North America feminine hygiene market distribution: % share, by value, 2024
Table 7: North America feminine hygiene market value forecast: $ million, 2024-29
Table 8: North America feminine hygiene market volume forecast: million units, 2024-29
Table 9: North America feminine hygiene market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Edgewell Personal Care Co: Key Facts
Table 15: Edgewell Personal Care Co: Annual Financial Ratios
Table 16: Edgewell Personal Care Co: Key Employees
Table 17: Kimberly-Clark Corp: Key Facts
Table 18: Kimberly-Clark Corp: Annual Financial Ratios
Table 19: Kimberly-Clark Corp: Key Employees
Table 20: Essity AB: Key Facts
Table 21: Essity AB: Annual Financial Ratios
Table 22: Essity AB: Key Employees
Table 23: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America feminine hygiene market value: $ million, 2019-24
Figure 2: North America feminine hygiene market volume: million units, 2019-24
Figure 3: North America feminine hygiene market category segmentation: $ million, 2019-24
Figure 4: North America feminine hygiene market geography segmentation: % share, by value, 2024
Figure 5: North America feminine hygiene market distribution: % share, by value, 2024
Figure 6: North America feminine hygiene market value forecast: $ million, 2024-29
Figure 7: North America feminine hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the feminine hygiene market in North America, 2024
Figure 9: Drivers of buyer power in the feminine hygiene market in North America, 2024
Figure 10: Drivers of supplier power in the feminine hygiene market in North America, 2024
Figure 11: Factors influencing the likelihood of new entrants in the feminine hygiene market in North America, 2024
Figure 12: Factors influencing the threat of substitutes in the feminine hygiene market in North America, 2024
Figure 13: Drivers of degree of rivalry in the feminine hygiene market in North America, 2024
Figure 14: North America feminine hygiene market share: % share, by value, 2024

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