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Feminine Hygiene in Italy

Publisher MarketLine
Published Sep 11, 2025
Length 43 Pages
SKU # MTLN20572666

Description

Feminine Hygiene in Italy

Summary

Feminine Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Italian feminine hygiene market recorded revenues of $1,109.8 million in 2024, representing a compound annual growth rate (CAGR) of 2.5% between 2019-24.
  • Market consumption volume increased with a CAGR of 1% between 2019-24, reaching a total of 229.7 million units in 2024.
  • The moderate growth of the Italian feminine hygiene market during 2019-24 can be attributed to the stable demand for sanitary pads and tampons, which ensured a consistent revenue base, while premiumization trends, such as the rising popularity of organic cotton products, eco-certified pads, and dermatologically tested items, helped lift average unit values.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the feminine hygiene market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in Italy
  • Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy feminine hygiene market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Italy feminine hygiene market by value in 2024?
  • What will be the size of the Italy feminine hygiene market in 2029?
  • What factors are affecting the strength of competition in the Italy feminine hygiene market?
  • How has the market performed over the last five years?
  • How large is Italy’s feminine hygiene market in relation to its regional counterparts?

Table of Contents

43 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian feminine hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Italian feminine hygiene market in 2024?
8 Company Profiles
8.1. Fater SpA
8.2. Kenvue Inc
8.3. The Procter & Gamble Co
8.4. Essity AB
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy feminine hygiene market value: $ million, 2019-24
Table 2: Italy feminine hygiene market volume: million units, 2019-24
Table 3: Italy feminine hygiene market category segmentation: % share, by value, 2019-24
Table 4: Italy feminine hygiene market category segmentation: $ million, 2019-24
Table 5: Italy feminine hygiene market geography segmentation: $ million, 2024
Table 6: Italy feminine hygiene market distribution: % share, by value, 2024
Table 7: Italy feminine hygiene market value forecast: $ million, 2024-29
Table 8: Italy feminine hygiene market volume forecast: million units, 2024-29
Table 9: Italy feminine hygiene market share: % share, by value, 2024
Table 10: Fater SpA: Key Facts
Table 11: Fater SpA: Key Employees
Table 12: Kenvue Inc: Key Facts
Table 13: Kenvue Inc: Annual Financial Ratios
Table 14: Kenvue Inc: Key Employees
Table 15: The Procter & Gamble Co: Key Facts
Table 16: The Procter & Gamble Co: Annual Financial Ratios
Table 17: The Procter & Gamble Co: Key Employees
Table 18: The Procter & Gamble Co: Key Employees Continued
Table 19: Essity AB: Key Facts
Table 20: Essity AB: Annual Financial Ratios
Table 21: Essity AB: Key Employees
Table 22: Italy Size of Population (Million), 2020-24
Table 23: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Italy GDP (Current Prices, $ Billion), 2020-24
Table 25: Italy Inflation, 2020-24
Table 26: Italy Consumer Price Index (Absolute), 2020-24
Table 27: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy feminine hygiene market value: $ million, 2019-24
Figure 2: Italy feminine hygiene market volume: million units, 2019-24
Figure 3: Italy feminine hygiene market category segmentation: $ million, 2019-24
Figure 4: Italy feminine hygiene market geography segmentation: % share, by value, 2024
Figure 5: Italy feminine hygiene market distribution: % share, by value, 2024
Figure 6: Italy feminine hygiene market value forecast: $ million, 2024-29
Figure 7: Italy feminine hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the feminine hygiene market in Italy, 2024
Figure 9: Drivers of buyer power in the feminine hygiene market in Italy, 2024
Figure 10: Drivers of supplier power in the feminine hygiene market in Italy, 2024
Figure 11: Factors influencing the likelihood of new entrants in the feminine hygiene market in Italy, 2024
Figure 12: Factors influencing the threat of substitutes in the feminine hygiene market in Italy, 2024
Figure 13: Drivers of degree of rivalry in the feminine hygiene market in Italy, 2024
Figure 14: Italy feminine hygiene market share: % share, by value, 2024

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