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Feminine Hygiene in Brazil

Publisher MarketLine
Published Sep 11, 2025
Length 46 Pages
SKU # MTLN20572551

Description

Feminine Hygiene in Brazil

Summary

Feminine Hygiene in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The Brazilian feminine hygiene market recorded revenues of $838.4 million in 2024, representing a negative compound annual growth rate (CAGR) of 2.9% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.7% between 2019-24, reaching a total of 1,236.1 million units in 2024.
  • The Brazilian feminine hygiene market faced a negative value CAGR during 2019-24, mainly due to economic pressures, high inflation, and reduced purchasing power that forced consumers to trade down to cheaper private-label products or smaller pack sizes.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the feminine hygiene market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in Brazil
  • Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil feminine hygiene market with five year forecasts
Reasons to Buy
  • What was the size of the Brazil feminine hygiene market by value in 2024?
  • What will be the size of the Brazil feminine hygiene market in 2029?
  • What factors are affecting the strength of competition in the Brazil feminine hygiene market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Brazil's feminine hygiene market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Brazilian feminine hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the Brazilian feminine hygiene market in 2024?
8 Company Profiles
8.1. Kenvue Inc
8.2. The Procter & Gamble Co
8.3. Kimberly-Clark Corp
8.4. Essity AB
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil feminine hygiene market value: $ million, 2019-24
Table 2: Brazil feminine hygiene market volume: million units, 2019-24
Table 3: Brazil feminine hygiene market category segmentation: % share, by value, 2019-24
Table 4: Brazil feminine hygiene market category segmentation: $ million, 2019-24
Table 5: Brazil feminine hygiene market geography segmentation: $ million, 2024
Table 6: Brazil feminine hygiene market distribution: % share, by value, 2024
Table 7: Brazil feminine hygiene market value forecast: $ million, 2024-29
Table 8: Brazil feminine hygiene market volume forecast: million units, 2024-29
Table 9: Brazil feminine hygiene market share: % share, by value, 2024
Table 10: Kenvue Inc: Key Facts
Table 11: Kenvue Inc: Annual Financial Ratios
Table 12: Kenvue Inc: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Kimberly-Clark Corp: Key Facts
Table 18: Kimberly-Clark Corp: Annual Financial Ratios
Table 19: Kimberly-Clark Corp: Key Employees
Table 20: Essity AB: Key Facts
Table 21: Essity AB: Annual Financial Ratios
Table 22: Essity AB: Key Employees
Table 23: Brazil Size of Population (Million), 2020-24
Table 24: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 26: Brazil Inflation, 2020-24
Table 27: Brazil Consumer Price Index (Absolute), 2020-24
Table 28: Brazil Exchange Rate, 2019-24
List of Figures
Figure 1: Brazil feminine hygiene market value: $ million, 2019-24
Figure 2: Brazil feminine hygiene market volume: million units, 2019-24
Figure 3: Brazil feminine hygiene market category segmentation: $ million, 2019-24
Figure 4: Brazil feminine hygiene market geography segmentation: % share, by value, 2024
Figure 5: Brazil feminine hygiene market distribution: % share, by value, 2024
Figure 6: Brazil feminine hygiene market value forecast: $ million, 2024-29
Figure 7: Brazil feminine hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the feminine hygiene market in Brazil, 2024
Figure 9: Drivers of buyer power in the feminine hygiene market in Brazil, 2024
Figure 10: Drivers of supplier power in the feminine hygiene market in Brazil, 2024
Figure 11: Factors influencing the likelihood of new entrants in the feminine hygiene market in Brazil, 2024
Figure 12: Factors influencing the threat of substitutes in the feminine hygiene market in Brazil, 2024
Figure 13: Drivers of degree of rivalry in the feminine hygiene market in Brazil, 2024
Figure 14: Brazil feminine hygiene market share: % share, by value, 2024

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