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Digital Advertising in Turkey

Publisher MarketLine
Published Dec 31, 2025
Length 44 Pages
SKU # MTLN21050170

Description

Digital Advertising in Turkey

Summary

Digital Advertising in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Turkish digital advertising market recorded revenues of $193.6 million in 2024, representing a compound annual growth rate (CAGR) of 6.0% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $143.5 million, equivalent to 74.1% of the market's overall value.
  • The expansion of the Turkish digital advertising market is driven by the shift in advertising spend toward mobile platforms due to a substantial increase in mobile internet subscribers. According to the Organization for Economic Co-operation and Development (OECD), in 2024, the number of mobile internet subscribers in Turkey reached 75.8 million, up 2.8% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Turkey
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey digital advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Turkey digital advertising market by value in 2024?
  • What will be the size of the Turkey digital advertising market in 2029?
  • What factors are affecting the strength of competition in the Turkey digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's digital advertising market?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Meta Platforms Inc
8.2. Nebius Group NV
8.3. Alphabet Inc
8.4. Amazon.com Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey digital advertising market value: $ million, 2019-24
Table 2: Turkey digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Turkey digital advertising market category segmentation: $ million, 2019-24
Table 4: Turkey digital advertising market geography segmentation: $ million, 2024
Table 5: Turkey digital advertising market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: Annual Financial Ratios
Table 8: Meta Platforms Inc: Key Employees
Table 9: Meta Platforms Inc: Key Employees Continued
Table 10: Nebius Group NV: Key Facts
Table 11: Nebius Group NV: Annual Financial Ratios
Table 12: Nebius Group NV: Key Employees
Table 13: Alphabet Inc: Key Facts
Table 14: Alphabet Inc: Annual Financial Ratios
Table 15: Alphabet Inc: Key Employees
Table 16: Amazon.com Inc: Key Facts
Table 17: Amazon.com Inc: Annual Financial Ratios
Table 18: Amazon.com Inc: Key Employees
Table 19: Turkey Size of Population (Million), 2020-24
Table 20: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 22: Turkey Inflation, 2020-24
Table 23: Turkey Consumer Price Index (Absolute), 2020-24
Table 24: Turkey Exchange Rate, 2019-24
List of Figures
Figure 1: Turkey digital advertising market value: $ million, 2019-24
Figure 2: Turkey digital advertising market category segmentation: $ million, 2019-24
Figure 3: Turkey digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Turkey digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Turkey, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Turkey, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Turkey, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Turkey, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Turkey, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Turkey, 2024

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