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Digital Advertising in Italy

Publisher MarketLine
Published Dec 31, 2025
Length 46 Pages
SKU # MTLN21050163

Description

Digital Advertising in Italy

Summary

Digital Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Italian digital advertising market recorded revenues of $3.3 billion in 2024, representing a compound annual growth rate (CAGR) of 8.2% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $2.0 billion, equivalent to 59.6% of the market's overall value.
  • In 2024, the Italian digital advertising market recorded an annual growth of 5.8%. The growth is attributed to the continued expansion of internet users, which enabled advertisers to deploy digital campaigns across social media platforms, search engines, and websites. According to the World Bank, in 2024, the number of internet users in Italy reached 53.2 million, up 1.2% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Italy
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy digital advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Italy digital advertising market by value in 2024?
  • What will be the size of the Italy digital advertising market in 2029?
  • What factors are affecting the strength of competition in the Italy digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Italy's digital advertising market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. RCS MediaGroup SpA
8.2. Meta Platforms Inc
8.3. Alphabet Inc
8.4. Amazon.com Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy digital advertising market value: $ million, 2019-24
Table 2: Italy digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Italy digital advertising market category segmentation: $ million, 2019-24
Table 4: Italy digital advertising market geography segmentation: $ million, 2024
Table 5: Italy digital advertising market value forecast: $ million, 2024-29
Table 6: RCS MediaGroup SpA: Key Facts
Table 7: RCS MediaGroup SpA: Annual Financial Ratios
Table 8: RCS MediaGroup SpA: Key Employees
Table 9: Meta Platforms Inc: Key Facts
Table 10: Meta Platforms Inc: Annual Financial Ratios
Table 11: Meta Platforms Inc: Key Employees
Table 12: Meta Platforms Inc: Key Employees Continued
Table 13: Alphabet Inc: Key Facts
Table 14: Alphabet Inc: Annual Financial Ratios
Table 15: Alphabet Inc: Key Employees
Table 16: Amazon.com Inc: Key Facts
Table 17: Amazon.com Inc: Annual Financial Ratios
Table 18: Amazon.com Inc: Key Employees
Table 19: Italy Size of Population (Million), 2020-24
Table 20: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Italy GDP (Current Prices, $ Billion), 2020-24
Table 22: Italy Inflation, 2020-24
Table 23: Italy Consumer Price Index (Absolute), 2020-24
Table 24: Italy Exchange Rate, 2019-24
List of Figures
Figure 1: Italy digital advertising market value: $ million, 2019-24
Figure 2: Italy digital advertising market category segmentation: $ million, 2019-24
Figure 3: Italy digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Italy digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Italy, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Italy, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Italy, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Italy, 2024

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