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Digital Advertising Global Industry Almanac 2020-2029

Publisher MarketLine
Published Dec 24, 2025
Length 612 Pages
SKU # MTLN20937337

Description

Digital Advertising Global Industry Almanac 2020-2029

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The market is segmented into desktop and mobile. Desktop advertising refers to the revenue earned by advertisements that are shown while browsing websites, using software, or performing other activities on desktop devices. Mobile advertising refers to the revenue earned by advertisements designed for mobile devices. This includes advertisements for browsers as well as in-app advertisements that appear on smartphones and tablets.
  • All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
  • The global digital advertising market recorded revenues of $472.7 billion in 2024, representing a compound annual growth rate (CAGR) of 10.9% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $343.1 billion, equivalent to 72.6% of the market's overall value.
  • In 2024, the global digital advertising market recorded an annual growth of 12.1%. The growth is attributed to the continued expansion of social commerce and e-commerce, which resulted in the deployment of digital campaigns across social media platforms and websites. According to GlobalData, in 2024, the global social commerce market reached $1.2 trillion, up 27.5% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising market
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the global digital advertising market by value in 2024?
  • What will be the size of the global digital advertising market in 2029?
  • What factors are affecting the strength of competition in the global digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global digital advertising market?

Table of Contents

612 Pages
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Digital Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Digital Advertising in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Digital Advertising in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Digital Advertising in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Digital Advertising in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Digital Advertising in Australia
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Digital Advertising in Brazil
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Digital Advertising in Canada
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Digital Advertising in China
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Digital Advertising in India
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Digital Advertising in Indonesia
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Digital Advertising in Italy
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Digital Advertising in Japan
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Digital Advertising in Mexico
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Digital Advertising in The Netherlands
30.1. Market Overview
30.2. Market Data
30.3. Market Segmentation
30.4. Market outlook
30.5. Five forces analysis
31 Macroeconomic Indicators
31.1. Country data
32 Digital Advertising in North America
32.1. Market Overview
32.2. Market Data
32.3. Market Segmentation
32.4. Market outlook
32.5. Five forces analysis
33 Digital Advertising in Russia
33.1. Market Overview
33.2. Market Data
33.3. Market Segmentation
33.4. Market outlook
33.5. Five forces analysis
34 Macroeconomic Indicators
34.1. Country data
35 Digital Advertising in Scandinavia
35.1. Market Overview
35.2. Market Data
35.3. Market Segmentation
35.4. Market outlook
35.5. Five forces analysis
36 Digital Advertising in Singapore
36.1. Market Overview
36.2. Market Data
36.3. Market Segmentation
36.4. Market outlook
36.5. Five forces analysis
37 Macroeconomic Indicators
37.1. Country data
38 Digital Advertising in South Africa
38.1. Market Overview
38.2. Market Data
38.3. Market Segmentation
38.4. Market outlook
38.5. Five forces analysis
39 Macroeconomic Indicators
39.1. Country data
40 Digital Advertising in South Korea
40.1. Market Overview
40.2. Market Data
40.3. Market Segmentation
40.4. Market outlook
40.5. Five forces analysis
41 Macroeconomic Indicators
41.1. Country data
42 Digital Advertising in Spain
42.1. Market Overview
42.2. Market Data
42.3. Market Segmentation
42.4. Market outlook
42.5. Five forces analysis
43 Macroeconomic Indicators
43.1. Country data
44 Digital Advertising in Turkey
44.1. Market Overview
44.2. Market Data
44.3. Market Segmentation
44.4. Market outlook
44.5. Five forces analysis
45 Macroeconomic Indicators
45.1. Country data
46 Digital Advertising in The United Kingdom
46.1. Market Overview
46.2. Market Data
46.3. Market Segmentation
46.4. Market outlook
46.5. Five forces analysis
47 Macroeconomic Indicators
47.1. Country data
48 Digital Advertising in The United States
48.1. Market Overview
48.2. Market Data
48.3. Market Segmentation
48.4. Market outlook
48.5. Five forces analysis
49 Macroeconomic Indicators
49.1. Country data
50 Company Profiles
50.1. Meta Platforms Inc
50.2. Amazon.com Inc
50.3. Tencent Holdings Ltd
50.4. Alphabet Inc
50.5. Baidu Inc
50.6. JD.com Inc
50.7. Publicis Groupe SA
50.8. RTL Group SA
50.9. Havas SA
50.10. Media Impact GmbH & Co KG
50.11. REA Group Ltd
50.12. Enero Group Limited
50.13. Globo Comunicacao e Participacoes S.A.
50.14. Omnicom Group Inc
50.15. Canadian Broadcasting Corp
50.16. Beijing ByteDance Technology Co Ltd
50.17. Alibaba Group Holding Ltd
50.18. Flipkart Internet Pvt Ltd
50.19. Microsoft Corp
50.20. RCS MediaGroup SpA
50.21. Rakuten Group Inc
50.22. Mercado Libre Inc
50.23. bol.com bv
50.24. Microsoft Corporation
50.25. Singapore Media Exchange (SMX)
50.26. Naver Corp
50.27. Kakao Corp
50.28. Nebius Group NV
50.29. S4 Capital plc
50.30. Apple Inc
50.31. Yandex
50.32. OZON.ru
50.33. VK Co Ltd
50.34. Paramount Global
51 Appendix
51.1. Methodology
51.2. About MarketLine
List of Tables
Table 1: Global digital advertising market value: $ million, 2019-24
Table 2: Global digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Global digital advertising market category segmentation: $ million, 2019-24
Table 4: Global digital advertising market geography segmentation: $ million, 2024
Table 5: Global digital advertising market value forecast: $ million, 2024-29
Table 6: Global Size of Population (Million), 2020-24
Table 7: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 8: Global GDP (Current Prices, $ Billion), 2020-24
Table 9: Global Inflation, 2020-24
Table 10: Global Consumer Price Index (Absolute), 2020-24
Table 11: Global Exchange Rate, 2019-24
Table 12: Asia-Pacific digital advertising market value: $ million, 2019-24
Table 13: Asia-Pacific digital advertising market category segmentation: % share, by value, 2019-24
Table 14: Asia-Pacific digital advertising market category segmentation: $ million, 2019-24
Table 15: Asia-Pacific digital advertising market geography segmentation: $ million, 2024
Table 16: Asia-Pacific digital advertising market value forecast: $ million, 2024-29
Table 17: Europe digital advertising market value: $ million, 2019-24
Table 18: Europe digital advertising market category segmentation: % share, by value, 2019-24
Table 19: Europe digital advertising market category segmentation: $ million, 2019-24
Table 20: Europe digital advertising market geography segmentation: $ million, 2024
Table 21: Europe digital advertising market value forecast: $ million, 2024-29
Table 22: Europe Size of Population (Million), 2020-24
Table 23: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Europe GDP (Current Prices, $ Billion), 2020-24
Table 25: Europe Inflation, 2020-24
Table 26: Europe Consumer Price Index (Absolute), 2020-24
Table 27: Europe Exchange Rate, 2019-24
Table 28: France digital advertising market value: $ million, 2019-24
Table 29: France digital advertising market category segmentation: % share, by value, 2019-24
Table 30: France digital advertising market category segmentation: $ million, 2019-24
Table 31: France digital advertising market geography segmentation: $ million, 2024
Table 32: France digital advertising market value forecast: $ million, 2024-29
Table 33: France Size of Population (Million), 2020-24
Table 34: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 35: France GDP (Current Prices, $ Billion), 2020-24
Table 36: France Inflation, 2020-24
Table 37: France Consumer Price Index (Absolute), 2020-24
Table 38: France Exchange Rate, 2019-24
Table 39: Germany digital advertising market value: $ million, 2019-24
Table 40: Germany digital advertising market category segmentation: % share, by value, 2019-24
Table 41: Germany digital advertising market category segmentation: $ million, 2019-24
Table 42: Germany digital advertising market geography segmentation: $ million, 2024
Table 43: Germany digital advertising market value forecast: $ million, 2024-29
Table 44: Germany Size of Population (Million), 2020-24
Table 45: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 46: Germany GDP (Current Prices, $ Billion), 2020-24
Table 47: Germany Inflation, 2020-24
Table 48: Germany Consumer Price Index (Absolute), 2020-24
Table 49: Germany Exchange Rate, 2019-24
Table 50: Australia digital advertising market value: $ million, 2019-24
Table 51: Australia digital advertising market category segmentation: % share, by value, 2019-24
Table 52: Australia digital advertising market category segmentation: $ million, 2019-24
Table 53: Australia digital advertising market geography segmentation: $ million, 2024
Table 54: Australia digital advertising market value forecast: $ million, 2024-29
Table 55: Australia Size of Population (Million), 2020-24
Table 56: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 57: Australia GDP (Current Prices, $ Billion), 2020-24
Table 58: Australia Inflation, 2020-24
Table 59: Australia Consumer Price Index (Absolute), 2020-24
Table 60: Australia Exchange Rate, 2019-24
Table 61: Brazil digital advertising market value: $ million, 2019-24
Table 62: Brazil digital advertising market category segmentation: % share, by value, 2019-24
Table 63: Brazil digital advertising market category segmentation: $ million, 2019-24
Table 64: Brazil digital advertising market geography segmentation: $ million, 2024
Table 65: Brazil digital advertising market value forecast: $ million, 2024-29
Table 66: Brazil Size of Population (Million), 2020-24
Table 67: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 68: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 69: Brazil Inflation, 2020-24
Table 70: Brazil Consumer Price Index (Absolute), 2020-24
Table 71: Brazil Exchange Rate, 2019-24
Table 72: Canada digital advertising market value: $ million, 2019-24
Table 73: Canada digital advertising market category segmentation: % share, by value, 2019-24
Table 74: Canada digital advertising market category segmentation: $ million, 2019-24
Table 75: Canada digital advertising market geography segmentation: $ million, 2024
Table 76: Canada digital advertising market value forecast: $ million, 2024-29
Table 77: Canada Size of Population (Million), 2020-24
Table 78: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 79: Canada GDP (Current Prices, $ Billion), 2020-24
Table 80: Canada Inflation, 2020-24
Table 81: Canada Consumer Price Index (Absolute), 2020-24
Table 82: Canada Exchange Rate, 2019-24
Table 83: China digital advertising market value: $ million, 2019-24
Table 84: China digital advertising market category segmentation: % share, by value, 2019-24
Table 85: China digital advertising market category segmentation: $ million, 2019-24
Table 86: China digital advertising market geography segmentation: $ million, 2024
Table 87: China digital advertising market value forecast: $ million, 2024-29
Table 88: China Size of Population (Million), 2020-24
Table 89: China Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 90: China GDP (Current Prices, $ Billion), 2020-24
Table 91: China Inflation, 2020-24
Table 92: China Consumer Price Index (Absolute), 2020-24
Table 93: China Exchange Rate, 2019-24
Table 94: India digital advertising market value: $ million, 2019-24
Table 95: India digital advertising market category segmentation: % share, by value, 2019-24
Table 96: India digital advertising market category segmentation: $ million, 2019-24
Table 97: India digital advertising market geography segmentation: $ million, 2024
Table 98: India digital advertising market value forecast: $ million, 2024-29
Table 99: India Size of Population (Million), 2020-24
Table 100: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 101: India GDP (Current Prices, $ Billion), 2020-24
Table 102: India Inflation, 2020-24
Table 103: India Consumer Price Index (Absolute), 2020-24
Table 104: India Exchange Rate, 2019-24
List of Figures
Figure 1: Global digital advertising market value: $ million, 2019-24
Figure 2: Global digital advertising market category segmentation: $ million, 2019-24
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Global digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the global digital advertising market, 2024
Figure 6: Drivers of buyer power in the global digital advertising market, 2024
Figure 7: Drivers of supplier power in the global digital advertising market, 2024
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2024
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2024
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2024
Figure 11: Asia-Pacific digital advertising market value: $ million, 2019-24
Figure 12: Asia-Pacific digital advertising market category segmentation: $ million, 2019-24
Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2024
Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2024-29
Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2024
Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2024
Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2024
Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2024
Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2024
Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2024
Figure 21: Europe digital advertising market value: $ million, 2019-24
Figure 22: Europe digital advertising market category segmentation: $ million, 2019-24
Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2024
Figure 24: Europe digital advertising market value forecast: $ million, 2024-29
Figure 25: Forces driving competition in the digital advertising market in Europe, 2024
Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2024
Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2024
Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2024
Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2024
Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2024
Figure 31: France digital advertising market value: $ million, 2019-24
Figure 32: France digital advertising market category segmentation: $ million, 2019-24
Figure 33: France digital advertising market geography segmentation: % share, by value, 2024
Figure 34: France digital advertising market value forecast: $ million, 2024-29
Figure 35: Forces driving competition in the digital advertising market in France, 2024
Figure 36: Drivers of buyer power in the digital advertising market in France, 2024
Figure 37: Drivers of supplier power in the digital advertising market in France, 2024
Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2024
Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2024
Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2024
Figure 41: Germany digital advertising market value: $ million, 2019-24
Figure 42: Germany digital advertising market category segmentation: $ million, 2019-24
Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2024
Figure 44: Germany digital advertising market value forecast: $ million, 2024-29
Figure 45: Forces driving competition in the digital advertising market in Germany, 2024
Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2024
Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2024
Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2024
Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2024
Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2024
Figure 51: Australia digital advertising market value: $ million, 2019-24
Figure 52: Australia digital advertising market category segmentation: $ million, 2019-24
Figure 53: Australia digital advertising market geography segmentation: % share, by value, 2024
Figure 54: Australia digital advertising market value forecast: $ million, 2024-29
Figure 55: Forces driving competition in the digital advertising market in Australia, 2024
Figure 56: Drivers of buyer power in the digital advertising market in Australia, 2024
Figure 57: Drivers of supplier power in the digital advertising market in Australia, 2024
Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2024
Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2024
Figure 60: Drivers of degree of rivalry in the digital advertising market in Australia, 2024
Figure 61: Brazil digital advertising market value: $ million, 2019-24
Figure 62: Brazil digital advertising market category segmentation: $ million, 2019-24
Figure 63: Brazil digital advertising market geography segmentation: % share, by value, 2024
Figure 64: Brazil digital advertising market value forecast: $ million, 2024-29
Figure 65: Forces driving competition in the digital advertising market in Brazil, 2024
Figure 66: Drivers of buyer power in the digital advertising market in Brazil, 2024
Figure 67: Drivers of supplier power in the digital advertising market in Brazil, 2024
Figure 68: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2024
Figure 69: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2024
Figure 70: Drivers of degree of rivalry in the digital advertising market in Brazil, 2024
Figure 71: Canada digital advertising market value: $ million, 2019-24
Figure 72: Canada digital advertising market category segmentation: $ million, 2019-24
Figure 73: Canada digital advertising market geography segmentation: % share, by value, 2024
Figure 74: Canada digital advertising market value forecast: $ million, 2024-29
Figure 75: Forces driving competition in the digital advertising market in Canada, 2024
Figure 76: Drivers of buyer power in the digital advertising market in Canada, 2024
Figure 77: Drivers of supplier power in the digital advertising market in Canada, 2024
Figure 78: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2024
Figure 79: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2024
Figure 80: Drivers of degree of rivalry in the digital advertising market in Canada, 2024
Figure 81: China digital advertising market value: $ million, 2019-24
Figure 82: China digital advertising market category segmentation: $ million, 2019-24
Figure 83: China digital advertising market geography segmentation: % share, by value, 2024
Figure 84: China digital advertising market value forecast: $ million, 2024-29
Figure 85: Forces driving competition in the digital advertising market in China, 2024
Figure 86: Drivers of buyer power in the digital advertising market in China, 2024
Figure 87: Drivers of supplier power in the digital advertising market in China, 2024
Figure 88: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2024
Figure 89: Factors influencing the threat of substitutes in the digital advertising market in China, 2024
Figure 90: Drivers of degree of rivalry in the digital advertising market in China, 2024
Figure 91: India digital advertising market value: $ million, 2019-24
Figure 92: India digital advertising market category segmentation: $ million, 2019-24
Figure 93: India digital advertising market geography segmentation: % share, by value, 2024
Figure 94: India digital advertising market value forecast: $ million, 2024-29

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