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Digital Advertising in Germany

Publisher MarketLine
Published Dec 31, 2025
Length 45 Pages
SKU # MTLN21050162

Description

Digital Advertising in Germany

Summary

Digital Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The German digital advertising market recorded revenues of $14.1 billion in 2024, representing a compound annual growth rate (CAGR) of 7.3% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $10.6 billion, equivalent to 74.9% of the market's overall value.
  • In 2024, the German digital advertising market recorded an annual growth of 9.9%. The growth is attributed to the continued expansion of internet users, which enabled advertisers to deploy digital campaigns across social media platforms, search engines, and websites. According to the World Bank, in 2024, the number of internet users in Germany reached 80.1 million, up 1.5% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Germany
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the Germany digital advertising market by value in 2024?
  • What will be the size of the Germany digital advertising market in 2029?
  • What factors are affecting the strength of competition in the Germany digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Germany's digital advertising market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Meta Platforms Inc
8.2. RTL Group SA
8.3. Alphabet Inc
8.4. Media Impact GmbH & Co KG
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Germany digital advertising market value: $ million, 2019-24
Table 2: Germany digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Germany digital advertising market category segmentation: $ million, 2019-24
Table 4: Germany digital advertising market geography segmentation: $ million, 2024
Table 5: Germany digital advertising market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: Annual Financial Ratios
Table 8: Meta Platforms Inc: Key Employees
Table 9: Meta Platforms Inc: Key Employees Continued
Table 10: RTL Group SA: Key Facts
Table 11: RTL Group SA: Annual Financial Ratios
Table 12: RTL Group SA: Key Employees
Table 13: RTL Group SA: Key Employees Continued
Table 14: Media Impact GmbH & Co. KG: Key Facts
Table 15: Alphabet Inc: Key Facts
Table 16: Alphabet Inc: Annual Financial Ratios
Table 17: Alphabet Inc: Key Employees
Table 18: Media Impact GmbH & Co KG: Key Facts
Table 19: Germany Size of Population (Million), 2020-24
Table 20: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Germany GDP (Current Prices, $ Billion), 2020-24
Table 22: Germany Inflation, 2020-24
Table 23: Germany Consumer Price Index (Absolute), 2020-24
Table 24: Germany Exchange Rate, 2019-24
List of Figures
Figure 1: Germany digital advertising market value: $ million, 2019-24
Figure 2: Germany digital advertising market category segmentation: $ million, 2019-24
Figure 3: Germany digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Germany digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Germany, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Germany, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Germany, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Germany, 2024

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