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Digital Advertising in Europe

Publisher MarketLine
Published Dec 31, 2025
Length 54 Pages
SKU # MTLN21050160

Description

Digital Advertising in Europe

Summary

Digital Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The European digital advertising market recorded revenues of $99.8 billion in 2024, representing a compound annual growth rate (CAGR) of 11.6% between 2019 and 2024.
  • The mobile segment accounted for the market's largest proportion in 2024, with total revenues of $66.7 billion, equivalent to 66.8% of the market's overall value.
  • In 2024, the European digital advertising market recorded an annual growth of 8.6%. The growth is attributed to the continued expansion of social commerce and e-commerce, which resulted in the deployment of digital campaigns across social media platforms and websites. According to GlobalData, in 2024, the European social commerce market reached $117.6 billion, up 25.8% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Europe
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe digital advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Europe digital advertising market by value in 2024?
  • What will be the size of the Europe digital advertising market in 2029?
  • What factors are affecting the strength of competition in the Europe digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Europe's digital advertising market?

Table of Contents

54 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Meta Platforms Inc
8.2. Publicis Groupe SA
8.3. Alphabet Inc
8.4. RTL Group SA
8.5. Havas SA
8.6. Amazon.com Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Europe digital advertising market value: $ million, 2019-24
Table 2: Europe digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Europe digital advertising market category segmentation: $ million, 2019-24
Table 4: Europe digital advertising market geography segmentation: $ million, 2024
Table 5: Europe digital advertising market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: Annual Financial Ratios
Table 8: Meta Platforms Inc: Key Employees
Table 9: Meta Platforms Inc: Key Employees Continued
Table 10: Publicis Groupe SA: Key Facts
Table 11: Publicis Groupe SA: Annual Financial Ratios
Table 12: Publicis Groupe SA: Key Employees
Table 13: Publicis Groupe SA: Key Employees Continued
Table 14: Alphabet Inc: Key Facts
Table 15: Alphabet Inc: Annual Financial Ratios
Table 16: Alphabet Inc: Key Employees
Table 17: RTL Group SA: Key Facts
Table 18: RTL Group SA: Annual Financial Ratios
Table 19: RTL Group SA: Key Employees
Table 20: RTL Group SA: Key Employees Continued
Table 21: Havas SA: Key Facts
Table 22: Havas SA: Key Employees
Table 23: Havas SA: Key Employees Continued
Table 24: Amazon.com Inc: Key Facts
Table 25: Amazon.com Inc: Annual Financial Ratios
Table 26: Amazon.com Inc: Key Employees
Table 27: Europe Size of Population (Million), 2020-24
Table 28: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 29: Europe GDP (Current Prices, $ Billion), 2020-24
Table 30: Europe Inflation, 2020-24
Table 31: Europe Consumer Price Index (Absolute), 2020-24
Table 32: Europe Exchange Rate, 2019-24
List of Figures
Figure 1: Europe digital advertising market value: $ million, 2019-24
Figure 2: Europe digital advertising market category segmentation: $ million, 2019-24
Figure 3: Europe digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Europe digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the digital advertising market in Europe, 2024
Figure 6: Drivers of buyer power in the digital advertising market in Europe, 2024
Figure 7: Drivers of supplier power in the digital advertising market in Europe, 2024
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2024
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2024
Figure 10: Drivers of degree of rivalry in the digital advertising market in Europe, 2024

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