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Baby Personal Care in the United States

Publisher MarketLine
Published Aug 14, 2025
Length 46 Pages
SKU # MTLN20472913

Description

Baby Personal Care in the United States

Summary

Baby Personal Care in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
  • The US baby personal care market recorded revenues of $10,952.6 million in 2024, representing a compound annual growth rate (CAGR) of 4.8% between 2019-24.
  • Market consumption volume increased with a CAGR of 2.3% between 2019-24, reaching a total of 1,004.6 million units in 2024.
  • The growth of the US baby personal care market during 2019-24 was driven by the rise in household income. According to the Bureau of Economic Analysis, in 2024, the net disposable income per household in the US reached $164,007.1, up 30.0% from 2019. This rise in income significantly enhanced affordability, prompting a clear shift in consumer behavior from traditional practices to modern, branded baby care solutions.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in the United States
  • Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States baby personal care market with five year forecasts
Reasons to Buy
  • What was the size of the United States baby personal care market by value in 2024?
  • What will be the size of the United States baby personal care market in 2029?
  • What factors are affecting the strength of competition in the United States baby personal care market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the United States's baby personal care market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US baby personal care market?
7.3. Which companies market shares have suffered over the same period (2019-24)?
7.4. What are the most popular brands in the US baby personal care market?
7.5. What have been the most significant developments in the US baby personal care market in 2024?
8 Company Profiles
8.1. Kimberly-Clark Corp
8.2. The Procter & Gamble Co
8.3. Kenvue Inc
8.4. Unilever Plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States baby personal care market value: $ million, 2019-24
Table 2: United States baby personal care market volume: million units, 2019-24
Table 3: United States baby personal care market category segmentation: % share, by value, 2019-24
Table 4: United States baby personal care market category segmentation: $ million, 2019-24
Table 5: United States baby personal care market geography segmentation: $ million, 2024
Table 6: United States baby personal care market distribution: % share, by value, 2024
Table 7: United States baby personal care market value forecast: $ million, 2024-29
Table 8: United States baby personal care market volume forecast: million units, 2024-29
Table 9: United States baby personal care market share: % share, by value, 2024
Table 10: Kimberly-Clark Corp: Key Facts
Table 11: Kimberly-Clark Corp: Annual Financial Ratios
Table 12: Kimberly-Clark Corp: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Kenvue Inc: Key Facts
Table 18: Kenvue Inc: Annual Financial Ratios
Table 19: Kenvue Inc: Key Employees
Table 20: Unilever Plc: Key Facts
Table 21: Unilever Plc: Annual Financial Ratios
Table 22: Unilever Plc: Key Employees
Table 23: United States Size of Population (Million), 2020-24
Table 24: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: United States GDP (Current Prices, $ Billion), 2020-24
Table 26: United States Inflation, 2020-24
Table 27: United States Consumer Price Index (Absolute), 2020-24
Table 28: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States baby personal care market value: $ million, 2019-24
Figure 2: United States baby personal care market volume: million units, 2019-24
Figure 3: United States baby personal care market category segmentation: $ million, 2019-24
Figure 4: United States baby personal care market geography segmentation: % share, by value, 2024
Figure 5: United States baby personal care market distribution: % share, by value, 2024
Figure 6: United States baby personal care market value forecast: $ million, 2024-29
Figure 7: United States baby personal care market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the baby personal care market in the United States, 2024
Figure 9: Drivers of buyer power in the baby personal care market in the United States, 2024
Figure 10: Drivers of supplier power in the baby personal care market in the United States, 2024
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in the United States, 2024
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in the United States, 2024
Figure 13: Drivers of degree of rivalry in the baby personal care market in the United States, 2024
Figure 14: United States baby personal care market share: % share, by value, 2024

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